Professional Documents
Culture Documents
B. The Importance of Developing and effecting a Comprehensive Development Plan (including an effective COMMUNICATION PLAN).
What goes into these?
LET US NOW TRY ADDRESSING SOME COMMUNICATION CONCERNS THREADED THROUGH THE DIFFERENT POWER KEYS
STRATEGIC QUESTIONS
How can the 5 Ps support our Communication System objectives?
Product Strategy
Differentiate what Nursing education offers from other Education Programs Create an image of quality and affordability Use appropriate packaging Communicate to target market
Address the tendency to seek only your institutions branding schemes and neglecting the brand of our profession for our country as a whole. Create an institutional brand or image but emphasize a transcedent brand or image of PHILIPPINE NURSING that is superior but complemented to by institutional system and keep emphasizaing this to the higher administration.
Product Strategy
The use of bundling schemes to address product mix dilemma (Institutional communication schemes)
Price Strategy
Conduct price review to assess competitiveness.
Establish pricing policies and guidelines on a network-wide and regional basis Train individuals involved in pricing decisions. Effective step-up (convince higher management ) and step-down (sell to both internal and external customers) communication schemes
Place Strategy
Implementation of location and site selection criteria, with due consideration to
Image positioning
People Strategy
Project a professional image of service providers among personnel, especially faculty members. Uplift and motivate
Enhance pride and sense of belonging Improve skills Create career path opportunities (adhere to the nationalization of the Nursing Career Progression Program (BoN Resolution No. 22 Series of 2009)