GB TGI Q3 & Q4 2012 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

SMARTPHONES & MOBILE OPERATING SYSTEM

RELATIONSHIP

22.3m adults own a smartphone

Fledgelings
350 300 250
% more or less likely

Primary School Parents

200 150 100 50 0 iPhone/iOS

Base: All Adults 15+

Android

Windows Phone

Blackberry

Nokia/Symbian

Other

Source: GB TGI 2012 Q3

CAR ACCESSORIES
BUILT IN VS INSTALLED/PURCHASED
Which accessories: a) did you have built-into the car when purchased? b) did you install or purchase?
Cycle Carrier/Roof Box/Bar Tow Bar Sat Nav and GPS Systems In Car DVD Player MP3 Stereo Digital Radio Security Tracking System Bluetooth Voice Control System Other Handsfree Systems Air Conditioning Leather Upholstery Camera Detectors (not GPS) Cruise Control Parking Sensors Park assist Forward Alert Rain sensors (windscreen wipers) Seat Belt Sensors Heated Seats Automatic Start/Stop function Driver Fatigue Detection System Automatic transmission/gear box Paddle Shift or Tiptronic Gears Seat/Mirror Settings Save (memory) Button Alloy Wheels

ELECTRONIC CIGARETTES
PROFILE

1.2 m adults have used electronic cigarettes in the last 12 months

70% 62% 60%
% of electronic cigarette users

50% 40% 30% 20% 10% 0% Men

Base: All Adults 15+

38% 24% 13% 9%

23% 16% 15%

Women

15-24

25-34

35-44

45-54

55-64

65+

Source: GB TGI 2012 Q3

PROMOTION BASED CONSUMERS

PROFILE

Even though I have a favourite brand, if another brand is on special offer I would buy it instead

66% always look out for food & drink sales promotions

27% more likely to do their regular main shopping at Lidl

Spend on average 60 per week on their grocery shopping
Base: All Adults 15+ Source: GB TGI 2012 Q3

eBOOK READERS
BRANDS

6 million people own an e-book

Base: All Adults 15+

Source: GB TGI 2012 Q3

eBOOK READERS
PROFILE
Age
15-24 25-34 35-44

Social Grade

AB C1 C2

45-54
55-64 65+

0%

20%

40%

60%

80%

100%

Income: 75,000 + [252]

6 million people own an e-book

DE

Area of employment: Financial [200] IT/Computing [197]

Base: All Adults 15+

Source: GB TGI 2012 Q3

PRINTERS & SCANNERS

NEW SECTION ADDED

32 million own a printer

10m
Base: All Adults 15+

8m

6m

3m

2m
Source: GB TGI 2012 Q3

NEW PLATFORMS OF OUT OF HOME MEDIA

SALES PROMOTIONS
People who notice ads on supermarket trolleys or posters outside supermarkets are more likely to prefer different sales promotions

12.5m
NOTICE
SUPERMARKET TROLLIES

17.6m
NOTICE POSTERS OUTSIDE
SUPERMARKETS

Coupons 147 (24%) Competition/Prize draw 146 (4%) Collect tokens 146 (9%)
Base: All Adults 15+

Instant win on packet 161 (5%) Collect tokens 138 (8%) Discounted products 131 (47%)
Source: GB TGI 2012 Q3

TOBY CARVERY
NEW RESTAURANT ADDED Life events in next 12 months
15-24 25-34 35-44 45-54 55-64 65+
0% 20% 40% 60% 80% 100%

Age

Enter retirement 200 (3%) Make major home improvements 165 (13%) Get Engaged 146 (3%)

5.1 million

I often enter competitions featured on packets or labels 149 (19%)

Base: All Adults 15+ Source: GB TGI 2012 Q3

THERAPIES & TREATMENTS

LIFE EVENTS: EXPECT IN NEXT 12 MONTHS Aromatherapy Pedicure massage Facial

Start University 261 (6%)

Birth of subsequent child 198 (3%) Purchase/sell a house/flat 152 (7%)
Base: All Adults 15+

Birth of first child 180 (3%) Change job 154 (14%)

Birth of subsequent child 135 (2%)

Birth of first child 210 (4%) Start first job 186 (6%) Change job 158 (14%)
Source: GB TGI 2012 Q3

OTHER ADDITIONS

Base: All Adults 15+

Source: GB TGI 2012 Q3

GB TGI Q4 2012 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

MEDIA QUINTILES
DIRECT MAIL RESPONSIVENESS

Heaviest 20%

Next 20%

Next 20%

Next 20%

Lightest 20%

Base: All Adults 15+

Source: GB TGI 2012 Q4

Title of the presentation 14

YOUR MAIL
WHAT TYPES OF MAIL DO YOU LOOK AT?
80% 70% 60%
% of population

50%
40% 30% 20% 10% 0%

Types of mail
Base: All Adults 15+ Source: GB TGI 2012 Q4
Title of the presentation 15

NON-ALCOHOLIC DRINKS
NEW BRANDS ADDED

Base: All Adults 15+

Source: GB TGI 2012 Q4

Title of the presentation 16

CELEBRITIES
NEW ADDITIONS

Base: All Adults 15+

Source: GB TGI 2012 Q4

Title of the presentation 17

CONSUMERS WHO RECYCLE OLD MOBILE PHONES

PROFILE
Life events in next 12 months
Age
15-24
25-34 35-44 45-54 55-64 65+
0% 20% 40% 60% 80% 100%

Birth of first child 234 (4%) Get Engaged 226 (6%) Child goes to University 209 (3%) 7.6 million

It's only worth doing environmentally-friendly things if they save you money 121 (20%)
Base: All Mobile Phone Owners 15+ Source: GB TGI 2012 Q4
Title of the presentation 18

HELP FOR HEROES ADDED

LIFESTAGES

9.5 million have donated to Help for Heroes

Senior Sole Decision Makers 171 (19%) Empty Nesters 155 (27%) Hotel Parents 145 (14%)
Base: All Adults 15+ Source: GB TGI 2012 Q4
Title of the presentation 19

WOMEN WITH A SUPERDRUG LOYALTY CARD

PROFILE

Even though I have a favourite brand, if another brand is on special offer I buy it instead 209 [56%] I often enter competitions featured on packets or labels 181 [28]

I'm tempted to buy products I've seen advertised 133 [36]

Base: All Women 15+ Source: GB TGI 2012 Q4
Title of the presentation 20