Volvo India

Presented to Ms. Sonam Singla Presented by - Group 12

Introduction
A Brand in India
Came into existence in 1998 in India Hurdles and competition they faced Brought Innovative and luxury approach

Case Overview
Bid to DTC in 1998, rejected
No support from state transport corporation Thought out of the box

Capture customers heart with their

entertainment and luxury service.

 Interstate coach rises from 20 in 2001 to

5000 in 2011

Introduction of AC buses Comprises of 76 percent of the luxury bus

market

Sell the concept not the tickets First city bus to bmtc in jan 2006.

 Launched 14.5m intercity bus, longest in

India

Competition from Mercedes Benz and Tata

motors

Entered into manufacturing in 2008

Making 1100 buses a year and hopes to
raise production to 2500 by 2013/14.

 Started operating in tier II cities Proved their mettle and showed their
potential

Leaders in this segment.

Analysis
Understood the demand of the market and
grabbed the opportunity

Believed in selling not just the product but the

concept

Reached to the public through advertisements Foresightedness and perseverance have been its
pillars to success

 Interacted with people , had feedback

from them and kept maturing

Entered into manufacturing on seeing the

competition from Mercedes Benz and Tata motors.

Recommendations
Customer care centre of Volvo should be there.
State of art roads should be designed for public
transport.

Should look to reduce the cost without

comprising on the quality.

Mini buses should be introduced to connect

small towns to tier II and tier III cities.

Conclusion
Everything has its own importance & there is
always enough space to capture the market and be a brand in the market.

Their attributes like firm belief and perseverance

are its pillars of their success .

Volvo eventually become a part and parcel of

publics life.

Thank you