Savory Soaps

TEAM 2

PRODUCTS

Category 1: A wide Selection of Luxury Soaps Natural, Herbal, and Organic Soaps

PRODUCTS

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Category 2: Decorative Soaps Soap jars

OUR TARGET MARKET

B2C Female 30+ Urban and suburban HHI $75K+ Baby boomers (female) 48+

MARKET POSITIONING
Savory Soaps is for women ages 45 to 65 who want a skin care product that naturally enriches skin and rejuvenates the body and soul. Natural enrichments come from the pure use of natural and organic ingredients. Rejuvenation of the body and soul come from natural oils and aromas leading to a holistic lifestyle.

Procurement
Soaps

and Jars ordered online Packaged in Warehouse Order Fulfillment Method: build-to-order

Inventory
Based

on sales forecasts Assemble-to-order

Taking Orders
E-commerce Phone

store

SOAP SUPPLIER
Botanie

Soap

www.botaniesoap.com

406.728.7627
2750

Palmer St. Unit C Missoula, MT 59808 http://botaniesoap.com

BACK UP SUPPLIERS
Natural
506

Soap Wholesale

E. Broad St Fuquay Varina, NC 27526 919.285.1623 www.naturalsoapwholesale.com

DECORATIVE JAR SUPPLIER

The

Jar Store

www.jarstore.com
860.826.1881 101

West Dudley Town Road, Suite C Bloomfield, CT 06002

PACKAGING SUPPLIER
Paper

Mart

www.papermart.com 323.726.8200

2164

N. Batavia St Orange, CA 92865-

3104

PROCUREMENT
Sourcing: purchase minimum quantity to qualify for free delivery Packaging and Labeling in site Customization in site

PRICING-BARS

Single Bars: Item price: $1.64 Packaging: $0.26 Shipping: $2.15 Total: $4.05

Selling price: $5.99 Profit: $1.94 * shipping free

PRICING-JARS
Item Mini Gift Jar (12-oz jar, 1-oz bars) Small Gift Jar (48-oz jar, 4-oz bars) Medium Gift Jar (64-oz jar, 4-oz bars) Large Gift Jar (96-oz jar, 4-oz bars) Penny Jar (64-oz jar, 4-oz bars) # of Bars 6 Cost* $6.03 Price** $19.99 Profit $13.96

$23.64

$34.99

$11.35

12

$30.90

$44.99

$14.09

16

$40.46

$54.99

$14.35

12

$26.60

$44.99

$18.39

FEDEX GROUND
FedEx Ground US Shipping Rates

Weight

1 lbs

5.49

$ 5.83

$ 6.20

$ 6.49

$ 6.58

6.69

$20.62

2 lbs

5.84

$ 6.22

$ 6.88

$ 7.26

$ 7.41

7.66

$22.90

4 lbs

6.07

$ 6.68

$ 7.78

$ 8.42

$ 8.42

9.06

$27.22

5 lbs

6.25

$ 6.77

$ 8.09

$ 8.39

$ 8.78

9.54

$29.58

7 lbs

6.73

$ 7.17

$ 8.49

$ 8.77

$ 9.27

$ 10.07

$34.34

COST STRUCTURE
Number of 1-oz bars: Number of 4-oz bars: Costs: Soap:

144 360 x 4 = 1440

1-oz: Batch of 144 for $89.82 4-oz: 4 Batch of 360 for $590.40

$89.92 $2361.60

Jars: Packaging: Total:

$962.96 $280.98 $3,693

COST STRUCTURE
#jars #bars Total bars weight revenue

Mini jars

24

144

0.75 Ib

$479.76 $839.76

Small

24

192

1.5 Ib

Medium
Large

32

12

386

1.75 Ib

$1439.68

32

16

512

2.25 Ib

$1759.68

Penny

12

12

96

1.75 Ib

$539.88

REVENUE
Individual sale soaps: Jars

$1521.46 $5058.76 $6580.22 $2883.76

Total Revenue Income

WEBSITE OBJECTIVE

Goals: Use keywords to rank high Link to reputable sites to build credibility User friendly interface:
o

o
o o o o o

Easy to navigate Allows customization Build trust 3 click order Generate interest Increase view time promote the brand

Link: crexendo.com/store/4286624

KEYWORDS
<Title> decorative soaps, guest soaps, natural soap, organic soap, herbal soaps <Description>" Savory Soaps offers luxurious line of all-natural Organic Soap. Each is made from certified organic ingredients and wrapped in Unique and Beautiful Eco-friendly Packaging. We take our Organics and Sustainable Goods Seriously. Take a look for the Perfect Green Gift.

GETTING INBOUND LINKS

List with Yahoo and DMOZ

wholinkstome.com www.seomoz.org/toolbox

DIRECTORY LISTINGS

BLOG

Goals: Fresh content Educate Entertain Engage Generate WOM

Link: http://savorysoaps.blogspot.com

MARKETING
Directory listing: paid and open Organic search PPC: Google adwords E-WOM: viral MKTG, and social media Affiliates: Ad Sense E-mail: Constant Contact www.constantcontact.com Blog: build an e-club Traditional: magazines

GOOGLE ADS

ROI

PPC Budget for

30 days $1600

60 clicks per day

Average cost per click: $0.90 60 * $0.89 *30 = $1,600 cost Conversion rate: 20% Profit per sale: $12 60 * .20 * $12 * 30 = $4,320 profit ($4320-1600)/1600* 100=170%

SAMPLE E-MAIL

Hello! We've started a blog for a new company Savory Soaps, the supplier of all-natural, luxury soaps; and we would like to invite you to check out our blog at www.savory-soaps.blogspot.com. Feel free to let us know what you like or dislike about our products and our blog posts with comments, or follow us!

Thanks!

ADVERTISING

o o o o o o

Traditional media: Magazines such as: Better home & garden Brides Essence First Good housekeeping Delicious living

Social media: Pinterest Facebook Social living

Beautiful Soap Assortments for only $19.99!

Purchase your jar of Savory Soaps and experience the positive effects of luxury and beauty. Engage your senses!

Sale Ends on Mothers Day. Order Today! www.SavorySoaps.com

Savory Soaps! Free Shipping on All gift Baskets

Simple luxury at affordable prices. Choose one of our beautiful decorations and enjoy *FREE SHIPPING* SAVORYSOAPS.COM 1-800-XXX-XXXX

Beautiful Soap Assortments for only $19.99!

Sale Ends on Mothers Day. Order Today!

www.SavorySoaps.com

CUSTOMER SERVICE PLAN

Creating Trust
Appropriate

use of information Clear Privacy and Return policies

Customers Reviews
Opinions

on each type of soap offered from real customers

E-mails
Promotions Newsletters

CUSTOMER SERVICE

Email: customerservice@savorysoaps.com Phone: 1-800-xxx-xxxx Engage the audience via: Blog Social media

Facebook Twitter Pinterest

LONG TERM STRATEGY RECOMMENDATION

1- Expand to B2B market

Hospitality businesses: Hotels, Resorts, Spas Interior designers Retailers (seasonal)

WEBSITE HOSTING & CONTENT MANAGEMENT

Switch from Crexendo to Jimdo

BLOG CONTENT
Focus Blog Entries on Eco-Friendly Content Going Green- 14 page views Benefits of Natural Soap- 11 page views

TRACKING COOKIES
Track cookies Create Database