Bijoyen Das Chitra Iyengar Paras Desai Dipesh Sharma

Faculty:

Dr.Pratik Kanchan

Company History
Ramdev, have preserved the same values in all our products ever since we started as a small unit in 1965, in Ahmedabad, India. A small step became a giant leap in no time. But there was a binding force, a commitment that helped us keep our promise of purity and freshness in our products for all these years. Our immense belief in the philosophy of 'reaching a customer's heart through quality' has enabled us to spread the rich Indian heritage to millions of homes all over the globe. And that's our pride, Indian food, The Indian way.

Infrastructures
Ramdev Food Products Pvt. Ltd. has world class infrastructure to meet high standard requirements of global market. State-of-the-art technology shines through the finest machinery having cleaning and processing capacity of more than 60,000 kg. per day.

Spread over a sprawling 56400 sq. yard area, the plant sets the standards in best manufacturing process, factory premises houses one of the most sophisticated plants under ultra hygienic conditions. In-House Research &. Development Micro Laboratory. Using the best of technology accepted worldwide. Ramdev has been awarded an ISO 22000 certification.

Indian Red Hot Chilli Ramdev Fights for Purity

BASIC PRODUCT MIX ( Core Products)

Product Mixes
Products Mix/Product Lines Indian Spices Chilli, Haldi, Hing, Jeera etc Ready Mix Spices Chay , Pavbhaji, chhole, chat, garam Masala etc Ready to Eat Instant Mix Khaman, Dosa, Gota, Gulab Jamun Target Segments Geographic , Families , Rural & Urban Segments & Recently Started targeting Corporate Sector. Geographic, Families, Rural & Urban, life style Do

Ready to serve Do & Festivals & Celebration events Rasogolla, Gulab Jamun Tin Packed, Achar & Chatnis.

Indian Species

Ready Mix Species

Instant Mix

Ready to Consume/Eat

Media Strategies

Media Strategies
Print Media Electronics / Digital Media
Support Media

Print Media
News Papers Magazines Industrial Association and Corporate Magazines

News Papers
All language includes English,Hindi, Gujarati, Marathi, Telugu, Bengali, Punjabi etc etc. All prime News papers covered in different geographic regions Message: Tradition,Taste & Quality Message conveyed though The colored advertisement to targeted segment for their basic product range and other spices. Ramdevs positioning as Product Purity, Test of Indian spices & season all round the year ( 365 days chilli ka season) to stimulate Purchase.

Print Adv: News paper

News Paper

News paper: Hindi Adv

Gujarati Adv

Corporate/Indl Association Magazine Source: Laghu Udyog-Ahmedabad- Monthly, Issue 98, Aug, 2012

Electronics / Digital Media

T V Net Works Chanels U tubes Different web sites like India Mart, Trade India, Food exports etc.

Support Media
Hoardings Posters

Hoarding
Hoardings are placed in Every Indian Language in respective states in location like Railway, station, Bus stops, cross road and market shopping areas where families use to shop. Hoardings are placed during state festivals all over the India i.e Navratri, Ganesh Pooja, Onam, Bihu, Durga Pooja, Konark Festivals, Tarnetar etc.

Hoardings

Posters

TV Net work & channels

Ramdev covered different TV net works and chanels for advertising their 3 main core products i.e. -chilli -Turmeric -Hing Generaly the TV coverage are once in a week in one channel but coverage in Gujarat in chilli season increases to daily because there is Trend to stock chilli & Turmeric and other spices for 1 year.

Vedio-Chilli source: U Tube

Vedio Chilli

Vedio Hing

Internet
Ramdevs own web site www,ramdevfoodproducts.com highlighting the the taste of India, Qaulity, Purity and different range of spices, ready to use products etc. Ramdev also promote the product thru the different electonic media like Trade India, India Mart etc. Ramdevs Reciepi Book and News are available digitaly for Registered users.

Sales Promotioms
Sales Promotions advertisement over Print Media and support media on regular basis and on retails shops. My recent visit to Big Bazar on 30th Septmeber, Ramdev has put a Trolley containing its entire Product ranges and its keep on traveling in Food section to get maximum exposure to all consumers. (B.Das)

Ad Analysis & CB Aspects

Print Media 1. 2. 3. Electronics / Digital Media 1. 2. 3. Support Media

Suggestions to Improve