Growing Your Business

HS Holdings

There is no substitute

Group Members
AHMAD HAFIZUDDIN B. MOHD ROSTON MUHAMMAD SYAFIQ B. ALIAS NATAKORN SAREEKAM@HASAN B. ABDULLAH NORSYAHIRAH BT. ALIAS NURUL HADILA BT. MOHD RADZIR

Our Vision

Be the main PROVIDER of our product to UKM students & staffs.

Our top priority is customer SATISFACTION.

Key Assumptions

Our assumption

Affordable price to customers.

The only one product in the market. Our product has many benefits. The best advertising ever.

What happen if our assumption wrong? Too expensive. Other company has the same device with our company. People dont know the benefit. People dont know about our product.

The way we manage our risk Only target to our main customers. Patent our product to avoid plagiarism. Explain more about the product to our customers. Do more unique & interesting advertisements.

Marketing Strategy
market scope strategy market entry strategy product strategy promotion strategy distribution strategy pricing strategy

Operational Strategy
Targets

at the end of Simulation

Product 1 (7th quarter) Product 2 (7th quarter)

Cost of Goods Sold Workers

350k
40

250k
35

Plant Capacity
Productivity Production (Units) Sub-Contract (Units)

30,000 400 8,000

0

30,000 500 7,000

0

Financial Strategy
Our financial strategy.

We will increasing the unit production to increase sales unit. We are targeting to make a profit within 20% from total net cost. Target at End of Simulation 10% 5%

Financial Measures Return on Sales Return on Total Assets

Return on Equity
Debt to Total Assets

5%
3%

Road to Profitability (Key Targets)

Product 1 (Target 4th quarter) Pricing Quality Target Gross Margin Marketing Message Projected Sales Expected Market Share Product 1 (End of simulation) Product 2 (Target 4th quarter) Product 2 (End of simulation)

70 $3.0 18% Quality

67 $3.0 20% Quality

50 $2.0 18% Price

46 $2.0 20% Price

8000 10%

12000 24%

7000 14%

11000 25%

Why our company will win?

Characteristics Total Cost Productivity 350k 400 Product 1 250k 500 Product 2

Production Subcontract
Plant

8000 0

7000 0

capacity=30k Net income=300k

Our company will win because

We avoid to take any loan Our target is higher compare to other company Our company have potential to win Our company have the committed co-workers and workers.

Sales and Profit

120000

100000

80000

60000

Sales & Profit

40000

20000

Q1
12

Q2

Q3

RETURN ON SALES
0.14
0.12

0.1

0.08 Return On Sales

0.06

0.04

0.02

0
Q1 Q2 Q3

SWOT Analysis of our Management Team

Weaknesses
Good leader Good cooperation by team member More analysis and discussion

Opportunities

Strengths

Lack of time and knowledge

More ideas from member Hardworking We made innovation

Disrupted from other team

Threats

SWOT Analysis of your Firm

Weaknesses Threats Strengths

Well known Stable economic Less of kredit

Lack of trainer

Opportunities

Able to enlarge the plant capacity Higher productivity Higher worker

Laid off workers

Future Strategies

Strategies Marketing

Description market entry strategy product strategy promotion strategy distribution strategy pricing strategy Enlarge plant capacity Hired more worker Get trainer Produce new design

Production

Financial

Get another loan financial investment from another share holder Get loan with low interest

VISION AND STRATEGY

Enlarge

our market outside

UKM Our new range from 12 and above Our top priority is quality and customers satisfaction

Recap
Q1 Productivity 1 250 Q2 251 Q3 248 Q4 250 Q5 270 Q6 300 Q7 400

Productivity 2
Net income

300
1803 2

350
9008 5

346
10420 3

350

380

400
20000 0

500
30000 0

110000 10000 0

Production 1
Production 2

4200
6900

6000
5100

7000
6000

7100
6100

6800
5800

7500
6500

8000
7000

Recap

Team Did Well Has a good leader

Team Do Differently Reasonable price of product

Good communication of team members

Do more analysis by try and error method

Take risk by increase the sales forecast

Avoid from taking loan

Thank you