Professional Documents
Culture Documents
Objectives
Strategy
Leverage on the partnership and brand image of MTNL and BSNL to promote icontrol IPTV services Brand strategy to capture rural and urban audience Invited Telecom Secretary of India, and other senior officials BSNL Chairman, to unveil the services Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release Invited leading Journalist for product demo, Organized One-on-One media interviews by companys spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes) Participation in Industry Trend based stories on Telecom scenario Assist in building critical relationships amongst central, state governments and local bodies ,policy makers, regulators and trade bodies Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months
Approach
Key Success
IT and Telecom Secretary of India, Siddhartha Behura and BSNL Chairman, Kuldeep Goyal to unveil the services
Strategic Alliance
Objectives
Strategy
Issued the Press Release to local and international mediaAksh partners with Sony Pictures Television International for Hollywood content on icontrol (Akshs IPTV Service) Draft, localize and disseminate Press Release Prepare FAQs/ Briefing Document for AKSH and Sony Pictures spokespersons Follow up with the media Initiating corporate/ trend/ feature stories
Approach
Key Success
PR concern: Able to salvage the situation successfully despite the fact news was already uploaded on BSE website in September 08 leading to disinterest of major publication to the press release
Outdoor Publicity
Hoarding
Danglers
Leaflets
Docket Folders
Invitation
Cap
T-shirt
icontrol Pen
Backdrop panel
Product Leaflet
Ad. layouts
Pointer uploaded for Hindustan Times newspapers, sports page: icontrol and Pigeon
Delivered speech on Aksh IPTV solution offering in FTTH Council APAC Seminar on FTTH Evolution and Practices in APAC 10th December 2008 New Delhi
http://ci02.keyvision.net/programs/module4.file_view?xfile=10380947
icontrol IPTV branding on Booth for IPTV forum Singapore Exhibition space (6 x 2m) Design and development icontrol advertisement for Centre fold full page full color advertisement for the delegate catalogue High level logo exposure on the main page of the Website and 200 word corporate profile displayed on the event website
Participation TIMES AV REVOLUTION 2008 event together with MTNL. Date:17th to 9th October 2008 Locations: BOMBAY EXHIBHITION CENTER, Goregaon (East), Mumbai.
Freedom to Watch campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees
Newspaper ads
Hoarding
http://www.icontrol.in/IPTV/index.jsp
Outdoor Media
http://www.pigeonvoip.com/Delhi/index.asp
Objectives
Create brand awareness of Spyker cars in India/ International market through PR and Media relations Highlight R&D center as hub for design Innovative for premium high end formula one racing cars Customer profiling and liaison with print media/ journals specially targeted to HNIs (High Networth Individuals) Organized exclusive events for political heads/industrialist, celebrities etc Partnered with CII( Confederation Of Indian Industry) Invited local, national print and electronic media and ensure proper coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc. Released press notes for the events and facilitated review and coverage in International auto magazines/ print media Organized test drive in Holland for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV Higher visibility and recall of Spyker Cars in India as well as global market Signed MOU with Manav Rachana Engineering College to start SPYKER M.Tech Program Received aid from Dutch Government to established Spyker R&D center in India Negotiated with Haryana government to established for formula one track in Manesar
Strategy
Approach
Key Success
Planned and organized Chief Minister of Haryana,Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention
Relationship Building
Initiated to bring formula one in India which paved the way for creation of formula one track in Greater Noida, India. Spykercars N.V.nvited Formula One Group CEO Bernie Ecclestone to India
Shri,Jyotiraditya Scindia, Minister of State, India;Oedith Jaharia, MD, Spykercars N.V; Priyanka Singh, Manager, Spykercars N.V.
Other Activities
I was part of the global PR team and supported PR activities for Sepang formal 1 racing in Malaysia 2007 Liaison with national and international media and ensure brand coverage in channels : BBC, CNN, IBN, CNBC18, Travel and Living, NDTV Good Times etc Also facilitate PR activities to related fund generation with investment banks ( eg. Organizing meeting ,preparing dockets, presentations, issue press release post discussions / negotiations etc) Establish membership with CII, SIAM, ARAI, and ACMA and participate in special events, seminars conference Content & design for brochures, marketing collaterals, internal, investors and customer newsletter, e-mail marketing, corporate presentation CDs, corporate and Product Videos, product catalogues, product literature & publicity material, exhibition, trade shows, road shows Word of Mouth plays in important role in effective PR
Bharti,AIRTEL
To establish touchtel, the first private fixed line telephone service brand in India
To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference
Strategy
Approach
Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom.
Key Success
Brand awareness and positioning. Increased visibility of Bhartis top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year
Thank You