Scribd Logo
Upload

Welcome to Scribd!

  • ZIPCAR

    Uploaded by

    Girish Bhatia
    83 views5 pages
    Fishman's point of view Try calling him and notify him about the delay. If he doesn't reply then don't bother him again and again. In case of total failure: Apologize Refund entire booking amount 50% off on next booking word of mouth communication Major customers University Students Business Customers Others All the above 3 category customers are highly influenced by word of mouth communication.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Fishman's point of view Try calling him and notify him about the delay. If he doesn't reply then don't bother him again and again. In case of total failure: Apologize Refund entire booking amount 50% off on next booking word of mouth communication Major customers University Students Business Customers Others All the above 3 category customers are highly influenced by word of mouth communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    83 views5 pages

    ZIPCAR

    Uploaded by

    Girish Bhatia
    Fishman's point of view Try calling him and notify him about the delay. If he doesn't reply then don't bother him again and again. In case of total failure: Apologize Refund entire booking amount 50% off on next booking word of mouth communication Major customers University Students Business Customers Others All the above 3 category customers are highly influenced by word of mouth communication.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    ZIPCAR

    GROUP 4

    Organizations response: Fishmans point of view


    Try calling him and notify him about the delay. If he doesnt reply then dont bother him again & again. He would be eligible for a penalty

    October 4, 2012

    Organizations move for pacifying Anita

    Keep in continuous touch with her and keep her updated about the alternative arrangements being made. In case Fishman is unable to release the car then send a chauffer driven car to serve her beyond her expectations.

    October 4, 2012

    Case of service breakdown

    In case of total failure:


    Apologize Refund entire booking amount 50% off on next booking

    October 4, 2012

    Word of mouth communication


    Major customers
    University Students Business Customers Others

    All the above 3 category customers are highly influenced by word of mouth communication

    October 4, 2012

    You might also like