Professional Documents
Culture Documents
Environmental Forces
Demographic
Political-Legal Economic
Technological Natural
Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.
Socio-Cultural
Household Patterns
3-6
Economic Environment
Income Distribution Savings, Debt, and Credit Levis has responded to changes in income distribution by offering an upscale line and a mass market line
3-7
Social-Cultural Environment
Views of themselves Views of others Views of organizations Views of society Views of nature Views of the universe
Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.
Natural Environment
Shortage of raw materials Increased energy costs Anti-pollution pressures Governmental protections
Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.
Technological Environment
Pace of change Opportunities for innovation Varying R&D budgets
Political-Legal Environment
Marketing Debate
Is consumer behavior more a function of a persons age or generation? Take a position: 1. Age differences are fundamentally more important than cohort effects. or 2. Cohort effects can dominate age differences.
Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.
Marketing Discussion
What brands do you feel successfully speak to you? Effectively target your age group? Which ones do not? What could they do better?