Jaipur National University (JNU), Jaipur came into existence in the

year 2007.
Two professional institutes of the seedling Group, established in

2002, with several technical & professional programs of studies, were merged with the University to form a major part of the University.
The University has earned the trust and goodwill of aspiring

students, parents, public and concerned agencies, based on excellence in teaching and sincere emphasis on high standards of research.

 The University has demonstrated high standards of

teaching and research.

Highly qualified and experienced faculty adorn its

classrooms
Rated among the top 20 BT Schools of India

CREATIVE BRIEF
Creative brief is prepared by account planner to give a direction to creative team as they search for a creative concept. Firstly, we will inform the creative team that the type of problem we are catering to, the motto of this event is to interact and create a sense of friendship within different colleges of the country. Objectives of this event to infuse extra activities in the campus premises so that the students among college can interact in a better and quick way. Plus the college will know the type of talent it possesses apart from academics. The ad needs to be created in such a way that it justifies the positioning of the college. This is the reason that events organized are limited but will give a special essence to the event. The ad should convey a colorful message about the event that each event hold some significance and the names provided to us by the teams signifies energy and enthusiasm.

Following are the names of the teams which needs to be included in the ad: 1. Crusaders --- Orange 2. Invincible --- Reddish Orange 3. Achievers --- Green 4. Vanquishers --- Reddish Yellow 5. Conquerors --- Yellowish Green 6. Captors --- Dark Green The ad should include something creative and different from simple posters of an event. Maximum use of colors will be appreciated. The ad should include the name and logo of the college and the name of the event displayed in a creative manner.

The background color or text color of these teams will be the colors of their jersey.
Above team colors are provided to us by our client for the teams

CLIENT BRIEF
Background: JNU has made a niche for itself in the country because of its commitment to providing quality education and a conducive learning environment. The University is becoming an obvious choice for professional and technical education, as well as for lovers of quality academic pursuits. Here is a University where the exceptional and the affordable come together. Purpose of advertising: Inviting a number of good colleges to the sports meet Increasing the awareness about the college event Target audience: Colleges looking to explore their students talents The alumnus of JNU College students looking for extra-curricular activities

Message:
To enhance the brand image of the college by conducting such events which would have more colleges to participate and showcase their talents. Through

such events we come to know the upcoming sports spirit of India in various
sports.

Expectations: The advertisement should be rational in appeal which should lead to increased awareness about the college and their events in a various fields. And to have positive responses from good colleges in respect to participation in this and upcoming events of our colleges.

Creative Execution
The ad needs to be colorful and should convey the message that the days of event will be one of the best

events of their life. It should contain the names of all the

games and all the teams in such a way that message is very clear and should not confuse the reader. Every team

has a particular color associated with it so ad should

consist those colors in the background. The borders of the ad should be light yellow in color. It should also have the logo of the college along with its name. The word CHAMPIONS should also appear in the ad,as it

will give an enthusiastic touch to the advertisement.

THANK YOU!

Group
Apurv Singh
Muniza Arif Sikha

Shobhit Mittal
Siddharth Tripathi Vishnu Soni