Broadcasting Flix

Adda
Annimation

Reach

Zapak.com
OYE

Live
Pictures
Events

ADDA 92.7

ND Studio FM Broadcasting

Cinemas
Street

Music & Video

Synergy

The BIG Logo

1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis The bold typeface of the BIG logo is a reflection of its strength and simplicity. The strength comes from innovation and resolve to be the leading home entertainment and infotainment platform in the country. We will think bigger. We will think faster. But, most important of all, we will think better to stay ahead of competition and of our times

- Anil Dhirubhai Ambani, CEO of Big Entertainment

BIG Entertainment
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis Reliance Big Entertainment has evolved out of the groups vision of meeting young India's aspirations and assuming a leadership position in communications, media and entertainment. The company strives to create converged services and platforms for masses to access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, amongst others.

BIG Vision
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge entertainment and media services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.

BIG Internet & New Media

1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

BigFlix.com
BIGADDA.com Zapak Jump Games

BIG Film Entertainment

1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis Reliance BIG Pictures BIG Cinemas Reliance MediaWorks BIG Animation BIG Music & Video

BIG ND Studio
BIG Synergy BIGOYE.com

BIG Broadcasting
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis BIG 92.7 FM BIG Broadcasting Others - BIG Street - BIG Live

- BIG Reach
- BIG Events

BIG marketing Strategies

1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
GOODS SERVICES EVENTS Information

Money
MARKETER

MARKET
Goods/ Services communication

INDUSTRY

INFORMATION ORGANIZATIONS PROPERTIES PERSONS EXPERIENCES

BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
Needs Market

marketing Strategies
Wants Demands

Needs are the basic human requirements become a wants and Demands are wants for specific product.

Positioning Segmentation

Target Market

Identifying the market segmentation , present the target market and firm develop a market positioning.

Offering

Brands Value

A brand is an offering from a known source.

Offering
Satisfaction
Offering will be successful if it delivers value and satisfaction

BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

marketing Strategies

Marketing Channels To reach the target market, the marketer uses the marketing channels to deliver and receive messages from the target buyers. Supply Chain The Supply chain is a longer channel stretching from raw materials to components to final products that are carried to final buyer. Competition Competition includes all the actual and potential rival offerings and substitute a buyer might consider. Marketing Environment Marketing Environment consists of the task environment and the broad environment

BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 P roduct Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

marketing Strategies

Marketing Mix

P rice

P romotion

P lace

BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

marketing Strategies
Communications

Product & Services

Channels

Integrated Marketing

Holistic Marketing

Relationship Marketing
Customers

Partners

Channels

BIG
1. 2. 3. 4. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task SWOT Analysis

marketing management tasks

Developing Marketing Strategies and Plans

Capturing Marketing Insights Connecting with Customers Building Strong Brands Shaping the Market Offerings

Delivering Value
Communicating Value Creating Long-Term Growth

1. 2.

Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis

BIG SWOT analysis

Strengths: Price competitiveness Reliance Entertainment is able to respond very quickly as we have no red tape Reliance Entertainment is able to give really good customer care. Weaknesses: New entrant in the market which is dominated by big brand names like TATA group, PVR cinemas, Star group etc. Company has a small staff with a shallow skills base in many areas Opportunities: The competitors may be slow to adopt new technologies. Threats: A small change in focus of a large competitor is a threat for the market position.

BIG HR Activities
Employement
HR Planning Job analysis and design Recruitment and selection Orientation and placement Training and development Performance Appraisal and Job evaluation Employee and executive remuneration Employee Motivation Employee Welfare

BIG HR Structure
PRESIDENT HR

CEO

Employement

CORPORATE HR

ENTITY HR

CIRCLE HR