Parle Krackjack (Biscuits)

History
In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldnt be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.
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Introduction of
Parle introduced Indias first & original sweet and salty biscuit Krackjack in 1972, which went on to become one of the most loved biscuits. Its a crispy and delicious biscuit with a perfect balance of sweetness and saltiness. Once you start relishing it, you wont be able to stop the longing for more. Though Krackjack sweet and salty biscuits can be enjoyed anytime, it goes wonderfully well with your evening cup of tea. The unique dual tastes of sweet and salty have a perfect analogy with the dual personality of an individual, be it a politician or a mother-in-law.Taste ka double role jo khol sakta aap ki bhi pole.

4 Ps
Product:
A square shaped biscuit that comes in an attractive 50g, 75g, 100g & 150g BOPP wrapped gold foil pack.

Price:
Low Pricing Strategy (MRP-5, 7, 10, 15 and 20)

Place:
Available everywhere because of the widespread distribution network i.e over 33, 00,000 distribution outlets.

Promotion:
Humor Advertisement
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 Wheat Flour, Edible Vegetable Oils, Sugar, Invert Syrup, Salt, Skimmed Milk Powder, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavors and Dough Conditioners Calories 322, Sodium224 mg, Total Fat14 g, Total Carbs45 g, Dietary Fiber1 g, Sugars11 g, Protein4 g, Calcium 1% & Iron 10%

Ingredients & Calories

Uses & Benefits

Culinary Uses Krackjack biscuits are usually enjoyed as a snack with a cold or hot beverage These biscuits may form a base for pudding or a pie. Try crumbling these biscuits over Vanilla or Chocolate ice-cream, or over custard. Krackjack biscuits make for excellent canap ( a small finger food with tasty toppings) with any topping of your choice. Health Benefits Biscuits provide a quick source of carbohydrate thus keeping hunger away. The biscuits, made with whole wheat or oats are rich source of B complex vitamins and dietary fiber. Since these biscuits are high in sodium and fat content, have them in limited amounts only.
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Conclusion
Being sweet and salty, it occupies a very unique position in the Indian market. Today it is promoted as a biscuit that can be enjoyed with a host of beverages like tea, coffee, milkshakes, etc. A square shaped biscuit that comes in an attractive 50g, 75g, 100g & 150g BOPP wrapped gold foil pack. Winner of 11 Gold, 3 Silver and 1 Bronze Monde Selection awards.

Bibiliography
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