VIKRANT POOJA SANDEEP VINAYAK

MANISH

SHAILESH ASHISH SANKET

NANDISH

 After 1993: Several new brands were launched.

Late 1990s: Many international brands were planning to enter Indian Market.

It is available in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs.

STRENGTH

The industry is growing @ 40%.

In India the market is huge & untapped

Growing awareness among the people about the importance of mineral water

WEAKNESS

Rural population is not using the packaged water.

Not very economical

Duplication

OPPORTUNITY

Sustained Market growth increase in coming years

Literacy rate growing and hence the awareness of safe drinking water to avoid the diseases. Huge population & untapped market.

THREAT

Many substitutes available Too many players will dilute the market & the profit margin

CSR INITIATIVES 1. The Bisleri trust called the Jayanti Lal Chauhan Trust (JCERT) works extensively in areas of ground water augmentation and rain water harvesting. 2. JCERT has successfully completed 35 projects of check dam construction and has managed to conserve 10 thousand million litres of rain water. These check dams help in the storage of rain water post monsoons and consequently result in the rise of water levels in the village wells.

3. On the occasion of Childrens Day, Bisleri organized an art event for 30 underprivileged children as well as the children of its employees. 4. Bisleri harvests 10 billion litres of rain water every year.

PACKAGING:Bisleri was the first bottled water company to replace the regular seal with the break-away seal which people was unaware of and Bisleri had to face strong competition with Aquafina and Kinley. The blowing of bottles and the shape of Bisleri is not good as Aquafina and Kinley. Kinley has been observed by many researchers as it is easily gripped in hand and good cover which covers the bottle. Aquafina is also packaged just as Kinley as easily grippable product. Railneer is always with slender packaging.Bilseri is ranked because the same as Aquafina though it has slender packaging.

CSR Policies

Responsible Marketing
Teaching children sensible eating habits at an early age is a critical part of their up-bringing. As a major advertiser, we need to do our part to help parents succeed in this task. Our approach has been to join a leading set of other food and beverage companies in agreeing to change what younger children are seeing advertised on TV and in other media, such as magazines and the internet. Importantly, we are doing this in countries around the world where we do business today.

Environmental Sustainability Policies

BISLERI is committed to being an environmentally responsible corporate citizen. We express that commitment in our Environmental Policy and other policies related to Environmental Compliance and Sustainability, a few of which are described in more detail below.

BISLERI's Environmental Policy BISLERI's Environmental Policy applies to all our operations. BISLERI monitors company-owned operations and joint ventures where we hold a majority share. We encourage our suppliers, service providers, bottlers and other partners to adhere to the policy.

 Sustainable Agriculture Policy

We have developed and published our Global Sustainable Agriculture Policy, which demonstrates our approach to sustainable development across our entire agriculture supply chain, including water savings, waste reuse, soil protection and chemical use.

Sustainable Packaging Policy We have launched a global sustainable packaging policy and formed a Sustainable Packaging Council (SPC). This multidisciplinary team includes leaders from our R&D, Innovation, Procurement, Sales & Marketing and Public Policy groups. The council's objectives are to develop sustainable packaging strategies, goals, targets and alternative material technologies and to support responsible disposal practices

Core CSR activities Replenishing Water Conserving the world's most precious asset : Water BISLERI India has pioneered several major initiatives to Replenish water in communities. Our goal is to conserve, replenish and thus offset the water used in our manufacturing process through community water recharge projects and water conservation projects in agriculture. 2009 was a year of immense joy & pride for BISLERI India. We were able to give back more water than we consumed, through our various initiatives of recharging, replenishing & reusing water.

BISLERI Solid Waste Management Programme

BISLERI India continues to strengthen its Solid Waste Management initiatives in partnership with Exnora, an environmental NGO. This award winning, income generating partnership provides a clean environment to more than 450000 people across Pammal, Chennai, Nagapattinam, Tenkasi and Cuddalore in Tamil Nadu, Sangareddy in Andhra Pradesh and Panipat, Haryana. Unique income generating partnership with leading environmental NGO, Exnora, a pioneer in waste management. Community members enjoy the benefits of a clean environment and are educated on how to recycle waste, not just relocate it. Households segregate their bio-degradable waste from their recyclable waste. Bio-degradable waste is then converted into organic manure through the process of vermi-culture.

Programme recycles 97% of household garbage; this project provides livelihood to more than 500 community members. Bio-degradable waste is converted into high quality organic manure through vermi-culture. Recyclable waste such as PET and plastics, waste paper and tetra packs are recycled. Community awareness programme includes door-to-door campaigns and street plays to motivate people to segregate organic and inorganic garbage at source to enable recycling. Every aspect of programme built around Community and Government participation to help programme evolve into a self sustaining model.

CSR has Shown Positive water balance(PWB) which down the INITATIVE BISLERI activities like replenishing water and waste to wealth programme which converts biodegradable waste into organic manure.

2.Aquafina has gone through awareness of HIV/AIDS programme.

3.It has the contract farming initiative of teaching farmers about the new technology and high quality, high yield, top quality potato seeds and the Get Active Programme about the importance of balanced Nutrition which has reached 300000 children with the equation Calories In=Calories Out`

Awards

The unique BISLERI-Exnora initiative in Pammal was awarded the environmental Golden Peacock Award for Innovation in 2006.
Zero Solid Waste Centre in Pammal was recognized as a model project by UNICEF in 2007. BISLERI- Exnora Waste to Wealth program won the BSE NASSCOM Social and Corporate Governance Award 2008.