Save Yamuna

Presented By: Love Mahajan Gunjan Bansal Danish Joshi Jyotsna Sharma

INTRODUCTION
THE MIGHTY AND MISTICAL RIVERS OF INDIA IS IT SO??

 Water pollution is the contamination of water bodies (e.g. lakes, rivers, oceans& groundwater). Water pollution occurs when pollutants are discharged directly or indirectly into water bodies without adequate treatment to remove harmful compounds. Water pollution affects plants and organisms living in these bodies of water. In almost all cases the effect is damaging not only to individual species and populations, but also to the natural biological communities.

Polluted Yamuna

OBJECTIVE
To draw the attention of the common people towards this serious issue. To make people realize how our heritage and symbol of our culture is being destroyed. Accountability of our government towards this issue. Creating awareness how it can prove to be a cause of various hazardous diseases.

Motive

MEDIA CHANNEL
We have chosen news channels as a source of medium for making our video advertisement public . Print advertisements in the form of posters will be displayed for those who are not well educated and primarily dwell near the river banks.

Advantages of Print Media

Its capacity to excite and stimulate when people are in a relaxed frame of mind. One of the other main advantages of print media is its credibility. If you see it in print, it usually holds a higher position of respect and value. Another advantage is that it has a high reach prospective.

 It is possible to read and re-read them at one's own pace and convenience. In India, where illiteracy is a major problem, outreach of print media is limited but even reading aloud by literate person helps in gaining general knowledge simply by listening. It is also possible to read again if the listener has missed out, which may not be possible in case of radio & Tv.

 Can deliver simple messages and slogans. Not necessarily expensive and can often be produced in-house.

Advantages of Visual Media

It actually shows the report's complete details in its perfect image, faster and easier. Facial expressions, people involved, intensity of an incident, ambiance of the place and viewers may analyze get to know things clearly with an instant glance. Wide reach. High status and perceived credibility. Audio and visual (can see and hear). Good for simple messages and slogans. Can help to generate interest, awareness and excitement.

Selection Of Media
4 news channels are selcted who are popular among people and no. of viewers on this channel are more comparatively to others. Wall Prints(Posters) are chosen so that

A total of 50 Lakhs were Given to us

We are showing adv. On 4 News Channels i.e Aaj tak , Zee News & India Tv , ABP (Star News) & Wall Prints.

Rates
Aaj tak : Zee tv : India tv : ABP(Star News) : Rs 3250/10 sec Rs 1600/10sec Rs 2000/10sec Rs 2200/10sec

Cost of Advt On News Channel

Aaj tak (Daily cost) = Rs 3250*40*4 = 520000 Zee Tv ( Daily cost) = Rs 1600*40*4 = 256000 India Tv (Daily cost) = Rs 2000*40*4 = 320000 Star News(Daily Cost)=Rs 2200*40*1= 88000

Total Cost
Aaj tak Zee Tv India Tv Star News 520000*4 = 256000*4 = 320000*4 = 88000*4 = 20,80,000 10,24,000 12,80,000 3,52,000

Total

= 47,36,000

Cost of posters
1-50 posters = Rs 250-300/Poster 1000 posters = Rs 20/Poster

Size 1.9*1.2
Cost Of Posters= 10000 Posters * 20 = Rs 2,00,000

Total Cost Of Adv, & Posters

Total Cost Of Tv Adv. Total Cost Of Posters = Rs 47,36,000 = Rs 2,00,000

Total Amout Spent

= Rs 49,36,000

Thank You Gunjan Bansal(Creative Deptt.) Love Mahajan(Media Deptt.) Jyostna Sharma(Copyright Deptt.) Danish Joshi(Finance Deptt.)