Professional Documents
Culture Documents
Presented By- Ritesh Gangwani MMS (Marketing ) Under the Guidance of - Mr.Parsad Sane -International Business (Head )
Economic sectors
Mining - Australia is the world's leading producer of alumina and bauxite production is concentrated in the tropical north
Manufacturing - The manufacturing sector in Australia is located almost completely in the urbanized regions of eastern Australia, with the exception of considerable steel and primary industry production in the state of Western Australia
Economic parameters
Value
GDP (PPP)
$917.7 billion (2011 est.) country comparison to the world: 19 GDP real growth rate 1.8% (2011 est.) country comparison to the world: 161 $40,800 (2011 est.) country comparison to the world: 18 Agriculture: 4% Industry: 25.6% Services: 70.4% 3.4% (2011 est.) country comparison to the world: 71 $266 billion (2011 est.) country comparison to the world: 22 coal, iron ore, gold, meat, wool, alumina, wheat, machinery and transport equipment $236.3 billion (2011 est.) country comparison to the world: 21 machinery and transport equipment, computers and office machines, telecommunication equipment and parts; crude oil and petroleum products China 18.7%, US 11.1%, Japan 8.7%, Thailand 5.2%, Singapore 5.1%, Germany 5%, Malaysia 4.3%. Australian dollars (AUD) per US dollar 0.9694 (2011 est.)
GDP per capita PPP GDP composition by sector Inflation rate consumer prices
Exports
Export commodities Imports Imports - commodities
Imports
Imports - commodities
machinery and transport equipment, computers and office machines, telecommunication equipment and parts; crude oil and petroleum products
Import partners
China 18.7%, US 11.1%, Japan 8.7%, Thailand 5.2%, Singapore 5.1%, Germany 5%, Malaysia 4.3%.
Exchange rates
Market Information
Population 21,766,711 (July 2011 est.)
Age group
0-14 years: 18.3% 15-64 years: 67.7% 65 years and over: 14 % (2011 est.)
total: 37.7 years male: 37 years female: 38.4 years (2011 est.) EUR 250 billion.
Median Age
Brands Available
ASSA ABLOY
Indian Brands
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Behavioural
Sr.no 1
Segment
Target market
USP Reliable and convenient security for any environment. Electronic functioning In-room electronics safes
5 6
228529.78
686904.22
1082053.8
Padlock
1.06
17,809
117 %
Furniture locks
0.15
17,776
177 %
Rim mortise
177.36
51,173
51.07 %
Parts of locks
21.59
24,816
24.71 %
Product Mapping
Products Padlocks
Features required Made up of hardnened Brass or steel body Clearance level is normal Also fancy heart shapes for baggage security Either large or fully covered shackle . Stainless steel panel, handle and latch Also with Australian standard mortise configuration Concealed key override Fast installation, unique lock structure design allowing for easier installation and removal
Godrej locks Navtal , Herculoc lock , Defender padlock Ultra scorpio Dual access lock My locks 24 CM lock body 25CM Mercury handle 6L dcor 6L crystal combipack Neptune Rosette
Mortise locks
Rim
Cylindrical locks
Size should be small with good asethics looks either single cylinder deadlatch or double cylinder latch Easy to open and close Key less locks As per the application Electro magnet locks Access control system Electric mortise Electronic bolts Electronic door solutions
Pin Cylinder latch bolt Super night latch Ultra tribolt dead bolt 3ks Pentabolt 1CK Cylindrical keyless Techno Z Advanta All models of furniture locks i-secure mortise i-secure mechatronix i-secure cabinet
Promotional Strategies
Industrail Trade show Events and exhibition are conducted at the time of new product launch Along with that they give lucky draw coupons and tie up with the Harley Davidson for the bumper prize winner . Website a complete description and promotion of products on the respective country s website along with the upcoming events and trade shows
Positioning statements We open doors to is a statement to create a mindset that this the complete solution for opening the doors
IMC
Billboards & hoardings hoardings and billboards are placed on the commercial streets and
Advertisements In shop advertising and window display also tvads and radio jingles as part of the promotion activity.
Sales promotion activites various marketing related conference and seminars are held in the respective country. Digital marketing promotion activites and forum are created on facebook and twitter Also the official profile on the linkedin Promotion and selling expenditure for the FY 2011- 6408 (per 1000$) which is approximately around Rs.150 crore .
Rank 1. 2.
3.
4. 5.
Devine
CBI Constructors Monadelphous Engineering Associates
170%
129% 121%
6. 7.
104% 91%
8. 9.
80% 79%
10.
Tamawood
67%
AUD$49.595 billion
3000
Wesfarmers Limited
AUD $54.87billion
182 discount variety stores throughout Australia and New Zealand as well as 263 Kmart Tyre & Auto Service stores
Myer
$A2.00 billion
40 stores
TW Proline
66- 68 Wedgewood Rd, Hallam VIC 3803 ph.: (03) 8795 7777
62 Micro Cct, Dandenong South VIC 3175 ph.: (03) 8768 8196
Bunnings Warehouse
Mitre 10
700
220 stores
Thank You