PROJECT OF I.M.

MEMBERS OF GROUP
RAMESH KUMAR 5078 UMAIR SALEEM 4973

Product
Brand name Brand personality Rugged, outdoorsy, chauvinist Product use professional Product competitiveness Fresh, sun ray protected, grease less, natural, smooth, healthy, and heat protected hair. Flavor or fragrance Color less, Green apples, or ginger Target customer 20 > Male < 40 Target situation Man sex role (conflict, hunting, exploring)

Brand Colors Blue, golden-orange, and black Market Orientation Challenge your endurance Nature of brand Hair products Country of origin Pakistan Strategic goal Differentiation (premium product)

Product color and typography

Avalanche

Product color and typography

Molten

Competitors

Market share
HAIR GEL MARKET SHARE PER 100 USERS

20%

20%
LOReal Garneer Gatsby

20% 40%

others

Target Market
The nature of the product suggest target market as a large segment of the population: men who is engage in outdoor activities like sports, who work in sophisticated environment, college students, models, and street fashion. But the significance of the product lies within the nature of the person who is engage in fulfilling the challenging tasks such as sports, travelling & tourism, police, army and media. Because of our strategic goal (differentiation) we are entering in the market very gradually by giving a quality product, and not at the mass production level. Yes one way another its a premium product. For celebrities and people who like to maintain natural hair while outdoor .

Price
150 ml tube Rs.350

250 ml jar Rs.550

Weighted events

Place -channels
In order to fulfill the strategic goal of being a best in Mens Choice in hair products we also add up our campaigns in International magazines like Sports Illustrated, Men's Health, Mens Science, training and fitness for army. and respectively. The company outlets will be in world metropolitan cities like: New York, London, Berlin, Madrid, Amsterdam, Cape Town, Shanghai, Moscow, Sydney, and Tokyo only. And those outlets are also authorized as a distributor of the brand portfolio in respected region. In rest of the cities not individual outlets but strategic alliance will be formed with, Gillette, Levis Jeans co., Calvin Klein, Adidas, Nike, Denim, K2, Harley Davidson, Air Borne army store, and super stores.

Promotion
Keep your hair in every extreme!

Brand persona and ambassador

The femininity neither exist in our brand nor the product is designed for. We were looking for a man who best describe the male sex role as hunt and conflict (arrogance, virility, determination) in order to create the brand personality. Brand ambassador must posses pride and powerful bellow that catch the attention of public. He must be well known internationally, and have influence in target area. He got very good hair style and physique. The nominees were Pique, Lionel Messi, Brett Lee. The Brett Lee best describes the desired characteristics.

Brett Lee
Brand ambassador

Extreme Hair Pomade

Fresh hair at every extreme

Brett Lee previously

Challenge your endurance..

Extreme hair pomade

Fresh hair at every extreme

Extreme hair pomade

..as hard your hair want to be