HARRIS INTERACTIVE

PRESENTED BY

Siva Priya. S Bharti Verma Ishan Garg Pawan Bhati

ABOUT US

Online research firm. Headquarters: New York, USA Annual revenue: $165.3 million. Employees: 730 full time. Online , telephonic, face to face, SMS surveys. Speed and accuracy . EquiTrend Rankings Youth EquiTrend rankings Newsletters Blog: the highway

Types of Research
Multi- client research
Specialized studies that are available immediately.

Omnibus
Online, telephone and face-to-face solutions offered worldwide.

Multi Client Research

SHP- Strategic Health Perspective
Industry Dynamics & Intelligence direction & pace of change in the
healthcare industry. Material Recommendations - provides direction that change over the

next two to five years

YouthPulse
Online Attitudes and Behaviors Technology and Media Usage Sports and Fitness The Role of Family and Friends Hopes, Dreams, and Fears

Multi- Client Research

EquiTrend
Compares brand amongst competitors & categories Brand Equity, Connection.

Buzz - most / least conversation, online, social media and offline.

Word of Network
Buzz Promoter Score (BPS) - volume and sentiment of conversations around brand. brand engagement in social media - 'likings' Word of Mouth - Frequency of good / bad comments about a brand.

Multi client research

Youth EquiTrend
Equity - Brand's overall strength. Emotional Connection - What they think about a brand. Brand Advocacy - Speaking well / poorly about a brand.

Reputation Quotient
Corporations current reputation Perceptions across industries, among audiences Adaptability to countries outside
Workplace Environment Social Responsibility Vision & Leadership Emotional Appeal

Omnibus
Harris Poll QuickQuery
One or as many as 30 questions on a single online survey. The result tables- answers across 40+ demographic subgroups.

Harris Poll BoomerQuery Highest earners - Median household income of $54,170 Responsible for half of all consumer spending.
Harris Poll GenQuery Both youth and adults - gain insight from all generations Perspectives, including, parents, children, and other populations of interest

Omnibus
Harris Poll YouthQuery - Online survey once in a month.
1,100 samples 8- to 18-year old.

Client can Submit and finalize their questions. Participants of the Harris Interactive Youth Panel. Result data tables delivered after 2.5 weeks include age , sex.

Harris Poll LGBTQuery - Lesbian, Gay, Bisexual, Transgender.

What drives their decision-making.

Harris Poll ParentQuery - Online once in a month

1,000 completed interviews U.S. parents of children age 0-17

CLIENTS (INDUSTRIES)
Ad agencies Automotive &Transportation

Consumer goods
Financial services Healthcare Manufacturing & Industrial

Oil & Energy Public Affairs & Policy Restaurant Retail Technology Telecommunication Media & Entertainment Travel

Service provided to the industries

Automotive & Transportation

Business and market strategy Technology and innovation Government and regulatory standards Labour relations

Consumer goods

product development lifecycle Focus on healthy living Implications of an aging population Changes in shopping channels and shopper experience

Service provided to the industries

Financial Services
Affluent and High-Net-Worth Individuals CFOs and other key Decision-Makers Household Financial Decision-Makers

Small Business Owners

Retail
Understanding your customers and the evolving market Delivering optimized services and experiences Captivating your customers and advocates repeatedly

Oil & Energy

In -depth global and regional oil and energy industry knowledge Rapid consumer and B2B research capabilities Knowledge of key market driver

Methods and Tools

Harris mobile HIMI (Harris Interactive Mobile Interviewing) application
User-friendly mobile surveys.

Research life Streaming Suite

ListenMembership networks - Facebook and Twitter Behavioural, attitudinal, and contextual information Observe- Observe - different outreach activities Effect on audience's attitudes & outcomes Interact- Two-way interaction with individuals Quantify- Three-dimensional knowledge WHO the individual REALLY is .

Harris poll online panel

Rapidly survey large numbers of the general population Broad range of studies across a wide array of industries.

Methods and Tools

Quick Screener - Online concept-screening service.
Concept results in about a week. Comparisons across hundreds of categories.

Virtual Shelf - Indicators of shopping behavior.

Combines the power of virtual reality and internet. Thorough and accurate feedback.

Shelf Impact- Packaging Evaluation System

Online package testing tool. Controls the exposure time. What consumers notice and what they dont.

Methods and Tools

Values Connect - Proprietary qualitative research methodology
Gauge rational & emotional factors, decision-making behaviour. Guides strategic marketing & communication choices.

Advanced Strategy Lab

Industry-leading qualitative research technology . Careful pre-session planning & qualitative moderation skills High-level software technology. Combines the top-level benefits of both in-person and online qualitative research.

THANK YOU!