Professional Documents
Culture Documents
SaaS An Overview
Is a model of software deployment where an application is licensed for use as a service provided to customers on demand. (Source: Wikipedia) Is a model of software delivery where The software company provides maintenance, daily technical operation, and support for the software provided to their client. It assumes the software is delivered over the internet. Software delivered to home consumers, small business, medium and large business
Prof. Nivedita Roy, IBS-Gurgaon 3
Contd.
Increasingly popular method of software deployment. Companies run software on a vendors or service providers servers. Payment based on subscription or time used Instead of an individual license Users interact with the software via a portal Almost any software can be run using this method CRM is by far the most popular
Software as a Service
Contd.
Traditional packaged Software
Software as a Service
Frequent, "digestible" upgrades every 3-6 months to minimize customer disruption and enhance satisfaction.
Infrequent, major upgrades every 18-24 months, sold individually to each installed base customer.
Capital Purchase, making better accounting and budgeting sense. Create a consistent application environment for all users No concerns for cross platform support Easy Access Reduced piracy of your software Lower Cost
For an affordable monthly subscription Implementation fees are significantly lower
Contd.
Global Availability
Access the software from any machine No hardware costs No License Tracking Provider is responsible for updating software IT Staff may still be needed for customization
Cost Saving
the adoption of software as a service (SaaS). Centralized control Possible erosion of customer privacy
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Contd.
Data is transferred at Internet speeds instead of Ethernet speeds. No guarantee that provider will not go bankrupt. Integration - No way to know if current systems will integrate with SaaS Trading high initial costs for long-term payments
Over time SaaS will cost more than traditional software You are not the only customer
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SaaS Architecture
Fueled by
Bandwidth technologies The cost of a PC has been reduced significantly with more
powerful computing but the cost of application software has not followed Timely and expensive setup and maintenance costs Licensing issues for business are contributing significantly to the use of illegal software and piracy.
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Applicability of Saas
Enterprise Software Application Example: Saleforce.com CRM application, Siebel Ondemand application Single-User software application Example: Microsoft office suite Infrastructure software Example: Window XP, Oracle database Embedded Software Example: software embedded in ATM machines, cell phones, routers, medical equipment, etc
Prof. Nivedita Roy, IBS-Gurgaon 13
Cloud Computing
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software, and information are provided to computers and other devices on demand through the Internet. To put it simply, means "Internet Computing." The Internet is commonly visualized as clouds; hence the term cloud computing for computation done through the Internet. With this users can access database resources via the Internet from anywhere, for as long as they need, without worrying about any maintenance or management of actual resources.
Prof. Nivedita Roy, IBS-Gurgaon 15
Contd.
It is a general term for anything that involves delivering
Software-as-a-Service (SaaS).
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The Cloud
A style of computing where massively scalable (and elastic) IT-related capabilities are provided as a service to external customers using Internet technologies.
Whats new?
Acquisition Model: Based on purchasing of services Business Model: Based on pay for use Access Model: Over the Internet to ANY device Technical Model: Scalable, elastic, dynamic, multitenant, & sharable
Source: Gartner
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Contd.
A private cloud is basically an organization that needs
more control over their data than they can get by using a vendor hosted service.
A hybrid cloud combine both public and private cloud
models.
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Cordys
Amazon
MOSSO
IBM
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Minimized Capital expenditure Location and Device independence Utilization and efficiency improvement Very high Scalability High Computing power
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2002
2006
Twitter is launched!
2003
Myspace is launched, first conceived as a friendster clone. Created by an internet marketing firm.
2008
In the following years, many other social networks launch. AMONG THEM; tribe. Net, LinkedIn, classmates.Com, Jaiku, netlog, etc
Prof. Nivedita Roy, IBS-Gurgaon 28
Blogging (wordpress) Microblogging (Twitter) Video-sharing (YouTube) Photo-sharing (Flickr) Podcasting (Blog talk radio) Mapping (Google maps) Social networking (Facebook) Social voting (Digg) Social bookmarking (Delicious) Lifestreaming (Friendfeed) Wikis (Wikipedia) Professional networking (Linked In) Virtual words (Second life)
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research companies, find people, join groups of similar interest Twitter gather cutting-edge information. Quickly follow and attract followers of similar interest to build relationships, and expand network connections Facebook more a social network. Has seen a spike in *business / professional use lately with recruiters / consulting firms posting jobs.
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LinkedIn
Professional headline Status updates / Update your status Search people, jobs, companies, groups Join groups Recommend others / get recommended Use apps - share docs, presentations, blogs Discover events others are attending Start a group
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Facebook
Join job / professional groups Whats on your mind? - Update with your job / career
keywords
Add a badge pointing to your LinkedIn profile Protect your brand use professionally
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Twitter
It is a real-time information network powered by people all around the world that lets you share and discover whats happening now.
Broadcasts short messages -tweets Is designed to work on a mobile phone as well as a computer. Tweets are limited to 140 characters Useful for close-knit groups Tweets can be private, or public
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Blogs
It is a type of website or part of a website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
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Types of Blogs
Personal blogs
Corporate and organizational blogs By genre By media type By device
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Mashups
A mashup is a Web page or application that uses and
combines data, presentation or functionality from two or more sources to create new services. The main characteristics of the mashup are combination, visualization, and aggregation. Mashups can be considered to have an active role in the evolution of social software and Web 2.0. Mashup composition tools are usually simple enough to be used by end-users
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Types of Mashups
Business (or enterprise) mashups Consumer mashups Data mashups
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