Professional Documents
Culture Documents
Consumers Existing Products Distribution Channel Federal Government Research & Development
Creative Problem-solving
Brainwriting
Gordon Method
Creative Problem-Solving
Checklist Method
List of related issues Generate words which relate to the problem Look at product combinations Consider problem and write down solutions as they come to you
Free Association
Forced Relationships
Creative Problem-solving
Attribute Listing
Look at positives and negatives to form new idea Thinking without constraints
Parameter Analysis
Opportunity Recognition
What can you personally use to develop new ideas? Product Planning & Development Process
Evaluations
Market opportunity Competition Marketing system Financial Production
Idea Stage
Concept Stage
Marketing mix
Growing importance
Old and new companies Who creates the e-commerce part of a business? Front-end operations v. Back-end operations
Websites
Websites
Products deliverable economically and conveniently Must be interesting to market and ready to be shipped anywhere Must be more cost effective than brick-and-mortar Must be able to draw customers to site economically
Conflict??