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Design
Common Idea A product design - its looks and feel. Designers create new things Actually More than a product design. Design firms invent new business organizations, concepts and strategies by engaging in various innovative activities.
or
experiences.
Definition
Traditionally, design is a plan to accomplish a particular purpose. But today, design processes are adaptable to a variety of products and contexts. According to the International Council of Societies of Industrial Design:
Design is a creative activity whose aim is to establish multi-faceted qualities of objects , processes, services and their systems in whole life cycles.
A Few Statistics:
Revenues (UK) In Denmark, 86% of the design consultancies were oneperson businesses as in 2005. Only 1.1 % had more than 10 employees. In UK, 77% of firms have an annual revenue of less than 100,000 GBP. Worldwide, design industry revenues approaching $400 billion. Design related business11.6 billion GBP.
Program created a Design Research Centre. 14 universities and research institutions, 60 companies and 100 research scholors participated. Includes 75 research projects with a goal to make Finland the worlds leader in design usage.
Reliance on users Interaction with users to study how they use products and services. Route to innovation Breakthrough
Higher level of expertise, concentrated attention and internal motivation . Route to Radical innovation Different complex designs Potentially implement difficult to
Easy to implement
Geography of Designs
Lombardy region of Italy
Known for design competencies in domestic and personal-use goods. Important contributors: universities and design schools, museums, showrooms, service providers, publishers, fairs, artists. 700 design firms in Milan (60% of Italian industry) Accounts for 23% of furniture manufacturers. italian
Scandinavian Design
Also focussed on home furnishing. 450 manufacturers in Denmark Exports 85% of the furniture it produces.
Contd..
London: Known as world centre of design, culture and creative industries. Specializes in creative, design and technology service of all kinds.
Silicon Valley: Media and technology related design. City abounds firms that mix creativity and applied design with technological innovation.
Contd..
Contemporary design schools focussed tangible aspects and emphasised craftsmanship and professionalism. on on
But in recent years, curricula has been transformed by the schools to meet the corporate needs. E.g. dSchool in Stanford which believed in Design Thinking. Inclusion of lessons in social awareness responsibility to instil a sense of purpose. and
Design Roles
Design stars- who contribute to important design outcomes creatively. Due to increasing complexity in design projects, the range of activities have narrowed down. Designers specialize in the area of competence and intensify their work.
But in a large design organization, individuals remain important as individual differences in ability and influence are consequential in design. E.g. Chris Bangle of BMW, Steve Jobs of Apple.
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