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Introduction
Brand a powerful Add values to the products True brand fulfills the real or perceived needs of customers
Tier I comprises the Delhi, Mumbai and Bangalore Tier II consists of Hyderabad, Pune and Chennai Tier iii cities are Ahmedabad, Jaipur, Surat, Nagpur
Mature Destinations In transition Emerging The commercial property market has been growing at an annual rate of approximately 30% over the past eight years
53.33% Respondents consider completed project/Reputation of builder it indicates the importance of Branding 63.33% Respondent consider cost (Rate) which indicates the Builders reputation, location, market price 66.66% Respondent consider location
Recall
30 25 20 15 10 5 0
Nyti Kalpataru Sreemanyogi SSD developer
Ranking Of factors
Location Construction quality Price Brand name
Recommendations
Real Estate Company should spend 2-3% on branding and marketing builders should kept their promises and should give possession on time, approve project from legal bodies and quality of construction up to the standards. location is very important aspect so, if you have presence in prime location brand it helps to enhance brand image Instead of creating just devolve building creates a landmark it not just increase visibility but it helps to generate WOM
Configuration should be proper so different class of people will remain separate. It would be better for the brand prospective and customers comfort prospective.