Hi!

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Advertisement and its types

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Presented by: Hina bashir

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ADVERTI SING???

Method use to promote goods and services

Aim is to increase sales

Form of persuasive communication

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Advertising is bringing a product or service to the attention of potential and current customers.

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Types of advertising
q

Product-Related advertising:Informative advertising- This

advertising figures heavily in the Introduction stage of a product, where the primary objective is to build demand.

8/14/12 Persuasive advertising-

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Types of.
v

Reminder advertising- This

advertising is highly important in the mature stage of the product to keep the consumer thinking about the product.

Trade Advertisingcan classified into two categories:v

It

Retail advertisingWholesale advertising-

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Types of.
v

Retail advertising-

All advertising by store that sell good direct to the consuming public.

Wholesale advertising-

Wholesalers are, generally, not advertising minded, either for themselves or for their suppliers. They would benefit from adopting 8/14/12 some of the image making

Types of.
q

Area based advertising:

are three types.. National advertising:

There

This type of advertising is to encourages the consumer to buy their product wherever they sold. Advertising that is done in one nation only.

Global Advertising: Advertising that is carried on for a

company or a product globally.Like- Im loving it was a global ad released by McDonalds

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Local advertising:

Advertising that is carried out in a

Other types of.

q

Manipulative advertising:-

"limits free and informed action.

It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information.
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Other types of.

q

Unethical advertising:- Unethical advertising is when you

promise something you cannot deliver.

For Example- In the fitness industry, you advertise that you guarantee a weight loss of 50 pounds per month with your program. You cannot possible deliver that to every person who comes into your gym.

Covert advertising:- Covert advertising is when a

product or brand is embedded in entertainment and media.

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Other types of.

q

Brand advertising:
HLLs ads for LUX .

This advertising helps in the long-term build up of a brand.

Classified Advertising:
This advertising gives information dissemination about a sale.

Promotional Advertising: This advertising

informs an announcement about a sale.
8/14/12 offering 50% DISCOUNT on ADIDAS

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Other types of.

q

Advocacy advertising:

This advertising is used to publicize a particular cause. All the social ads fall into this category.

Negative advertising:

emphasizes on negative attributes of the 8/14/12 competitors product instead

Other types of.

q

Puffery advertising:-

In

these ads superlative degree is used to create attraction. Example- Gillettes punch line. The Best a men can get.

Financial advertising:-

Ads taking only about finance related things. Example- all insurance ads.
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Other types of.

q

Emotional advertising:- Ads directly hit consumers

emotions. Example- Airtels ad of a little boy with toy phone.

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Why advertise at all???

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Advertising Objectives
Advertising, can be used to address several broad objectives including:

Building product awareness, Creating interest, Providing information, Stimulating demand, Reinforcing the brand.

To achieve one or more of these objectives, advertising is used to send a message containing information about 8/14/12 some element of the marketers

Basic Objectives
To promote a product or service, advertising serves multiple functions for the company and brand.

Informing

The most obvious purpose of advertising a product is informing. Through advertising, established businesses can announce new and existing products or services they are trying to sell to the public.

Influencing

In some cases, it is not enough to simply inform the consumer about a 8/14/12 product. Therefore, influencing the

Reminding

Another function of advertising is to remind consumers about a product or service. There are many brands within a specific product category and consumers may forget about or overlook some brands because there are so many options.

Adding Value

Advertising adds value to a brand by influencing consumers to perceive the brand in a certain way. Advertising is influential by nature, therefore, different elements within an ad, such as the text and images, can be positioned in order to add value to the brand.

Assisting with Other Company Efforts

8/14/12 Another purpose of advertising is to

Broad Objectives

Launch of new product/service:-

To inform consumers about new product launching.

Announcement of product modification:-

To inform about product modification.

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Broad Objectives

Announcement of special offers:- To inform

about latest/special offers.

To educate the customers:-

To tell about what are the benefits from the product and how to use that.

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C U S T O M E R
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I N S I G H T S

I would like to listen to music all the time

Im a macho man Why should men have all the fun?

We take a lot of pride in our home

I like to win
I dont want to be at anyones mercy after I retire
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THE AIDA MODEL

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E.K. STRONG, 1925 DESIRE INTEREST ATTENTIO N

ACTION

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Advertising Efforts

Modes of Advertising

| print | electronic | outdoor | 8/14/12

economic al static local coverage multi-lingual storage & retrieval

| print | electronic | outdoor | 8/14/12

mass media technology measurable expensive exaggerated

| print | electronic | outdoor | 8/14/12

larger than life on the go right placement mobility interactive

| print | electronic | outdoor | 8/14/12

interactive costeffective measurable inquisitivenes s

| print | electronic | outdoor | 8/14/12

imaginative 360o approach subtlety criticism

| print | electronic | outdoor | 8/14/12

Conclusion

Powerful medium to control peoples. We also have power, the power to choose, the power to think for ourselves, and the power to influence others. It is all about telling people what you do This "reason to buy" coupled with a good "call to action" are the two essential ingredients for successful advertising. Advertising can form a connection between company and customers. It wont be wrong in calling advertising a mean communication between companies and their customers. 8/14/12

Recommendations

Too much advertising is just a waste of (the client's) money, producing a shrug of the shoulders and a "so what?" Reaction from prospective customers.

Good advertising brings more customers or encourages existing customers to spend more with you; everything you, your company's employees and your company's goods or services represent is advertising; how 8/14/12 customer services many

Thank You Your Queries

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