Lala Lajpat Rai College

Business Environment Submitted to:- Prof. Vaidehi Submitted to:- Group no.4 FYBMS C

Balaji was formed in 1994 In 1995 came with two serials : mano ya na mano on zee tv and dhun dhamaka on dd metro hum panch the comedy got huge success to balaji as it ran for five years The daily serials - itihaas n kudumbum became huge hits Balajis portfolio comprises of :- comedies, soaps, fantasy and adventure, suspense, Thrillers and childrens program

DIFFERENT SERIALS OF BALAJI TELEFILMS

Current Television Productions

Kahaani Hamaaray Mahaabhaarat Ki July 7 2008 9X Karam Apnaa Apnaa August 29 2006 STAR Plus Kasamh SeJanuary 16 2006 Zee TV KasturiApril 23 2007 STAR Plus KayamathFebruary 19 2007 STAR Plus Kis Desh Mein Hai Meraa DilMarch 3 2008 STAR Plus Kya Dill Mein Hai December 1 2007 9X

PROFIT OF BALAJI TELEFILMS

BALAJI TELEFILMS HAS POSTED A NET PROFIT OF RS 181.25 MILLION IN THE FY'08. REVENUE CONTRIBUTION FROM COMMISSIONED PROGRAMMING STOOD AT RS 969.47 MILLION, WHILE SPONSORED PROGRAMMING FETCHED RS 63.81 MILLION. THE SHARE OF COMMISSIONED PROGRAMMING IN THE REVENUES WAS 93.82 PER CENT WHILE THAT OF SPONSORED PROGRAMMING 6.18 PER CENT.

BALAJI EARNED RS 969.47 MILLION FROM STAR, SONY, ZEE AND 9X. IN THE SOUTHERN MARKET, REVENUE FROM SUN TV STOOD AT RS 22.42 MILLION, GEMINI RS 24.89 MILLION, UDAYA RS 15.11 MILLION AND SURYA RS 1.39 MILLION.

Balaji Telefilms is a production house based in Mumbai, India, and is promoted by Tusshar Kapoor, Jeetendra, Shobha Kapoor, and Ekta Kapoor. It has produced a number of famous serials in India and has become the largest television production house in South Asia, Southeast Asia and the Middle East."K" is meant to be lucky for ekta kappor so most of the productions starts from the letter "K. There was a time not too long ago when whatever she touched turned into gold. Television stars did not dare to have eye contact with Ekta. She was turning stars out or ordinary actors overnight and was achieving success with any and every star. The popularity of her shows were so high that Star Plus signed an contract with her whereby Balaji Teleflims would produce content exclusively for their channel.

FILM PRODUCTIONS
C KKOMPANY (2008) MISSION ISTANBUL (2008) SHOOTOUT AT LOKHANDWALA (2007) KYAA KOOL HAI HUM (2005) KRISHNA COTTAGE (2004) KUCCH TO HAI (2003) KYO KII... MAIN JHUTH NAHIN BOLTA (2001)

DOWN FALL OF BALAJI TELEFILMS

All that is now gone and Ekta Kapoor's brand value has sharply declined it the market. First Star scrapped the exclusive content deal and sold back their shares in Balaji Teleflims and then decided to take Kyunki off air after eight long years. Her shows no longer rule the prime time spot and youngsters are not crazy about working with her.

Her exclusive contract with Star Plus has ended and the longest running soap Kyunki Saas Bhi Kabhi Bahu Thi is soon to go off air. The share prices of Balaji Teleflims is drastically dropping at the stock market and the audience seems to have enough of the K series. In short the Indian television Czarina Ekta Kapoor is at the lowest point in her career and dying a slow death.

Resurgence of radio in india

Radio wont die; even today, the reach of radio is more than that of television. In rural india, every individual has a transistor. And you can listen to the radio even when you are tilling the soil. You cant do that with the T.V.

Entry of private players

1st private fm radio station radio city began functioning in july,2001 in Bangalore and karnataka By october 2001,16 companies were issued licences to operate private fm radio stations eg. Sun t.v, millennium broadcasts, hitz fm radio india,udaya t.v etc.

background
World war 1 hampered the services of radio for a temporary period and then picked up momentum at the end again. In mumbai and kolkatta the broadcasting started in 1927 In 1957 the radio services were popular as akashvani vividh bharti 1960 Commercial broadcasting was introduced on indian radio 1967 air broadcasted the programs in 24 languages: 16 foreign;8 indian

decline
In 1980 television began to lure aware radio listeners due to development of serials like hum log, ramayana,buniyaad and mahabharata. As tv audiences grew, advertisers began allocating larger sums for tv advertising. Advertisers blamed the lack of creativity in radio programming as compared to tv.

Rise of radio
1993 govt allowed private players in the fm sector. Purpose was to earn revenue. Programs was listener friendly and innovative. In 1997-98,the business grew to Rs.930 million. AIR had established a network of 283 broadcasting centers. The low advertisement cost and extensive reach of radio help advertisers quickly reach an appeal to the target customers.

Success story
Radio city FM91- july 2001 in banglore by STAR and MBPL. Radio mirchi- october 2001 by bennett coleman and co. This lead to 56% increase in radio listeners. The target audience was car owners.

DIFFERENT RADIO STATIONS