Arima Communications Company Profile

2008.3

Outline

Arima Company Profile Converged Mobile Device (BU3) BU Milestones & RD status Technology Roadmap & Proven Record Product Roadmap

Company Profile Brief

Company Organization
Chairman
Stephen Lee

Quality Assurance

President
Owen Chen

Strategic Planning

Finance

Creative Design Center

Stephen Hung

Manufacture Engineering

BU 1
Feature phone

BU 2
Feature phone

BU 3
Converged Mobile Device

RTC Radio Tech. Center

Operation Center

Administration

YK

WJ
Information Management

Arima Group and Subsidiaries

Arima Computer
Notebook PC Server LCD TV DVD Player / Recorder LCD Monitor Digital Audio / Video

Arima Communications
GSM / GPRS Handset

Arima Optoelectronics
LED / LD :

Edart
Tooling

Arima Display
Color Filter Color LCD

Wireless Module
Smart Phone EDGE Handset WCDMA Handset HSDPA Handset

- Epiwafers - Chip - Device

Lighting IPO in 2003

IPO Digital Radio in 1998

IPO in 2004

Plastic Injection Metal Stamping Painting Cable / Harness Connector Thermal Module

Arima Device
DVD OPU :

Dynapack
Battery Pack for

Acme
Image Sensor

Axon

Avio Avalend

- H / H Player - Slim Combo - Dual RW

DVD Traverse /

NB & PDA phone

Camera Module Flash Memory Card

Optical Lens : Digital TV tuner - Class / Plastic controller - Spherical / Camera Controller A spherical Prism / collimator

Drive for IT / CE

IPO in 2004
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Arima Communications Profile

Founded in Aug. 1999

Capital USD 110 Millions

Chairman Stephen Lee

President Owen Chen

Employee 3700 persons

On Oct. 2007

Arima YK Taiwan

Arima WJ China

RD

250K ft2 =23K meter2

828K ft2 =77K meter2 (New factory)

Taiwan China

Arima Communications Position

1 2
3

The shipment top 3 in Taiwan ODM company The first tier mobile phone companies certified factories Leading edge in WCDMA/HSPA
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Company Vision
To be the first class mobile device OEM/ODM company to serve our worldwide partners.
Production Capability R&D Competence

Best class in

Supply Chain Management

Quality Delivery Cost Service

Cost Management

Location of Arima in Taiwan

Chungho RD Arima Group HQ

Taoyuan airport
Yingko Factory Group factory:Da-Shi

Hsin-Chu RD

Wujiang Map (China)

2hrs Driving Distance from Shanghai;

100 Universities/Colleges within 4hrs Drive.
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Shipment record
Shipment
Unit: Million

1.5% 0.9% 18M

1.3%
2% 10M 1.4% 1.4% 12M 10M 13M

SoM

11M

2003

2004

2005

2006

2007(e) 2008(f)
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Achievement & Award

ISO 9001

ISO 14001

Certificated by Sony Green Partner

Appreciation Certificate (FROM NEC, 2003)

SEMC(T100) 10M units record

Excellent ODM partnership for LGE

Cellular Phone 2710 G-Mark Good Design Award 2005

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Technology & Product Proven Record - 1

A-3618

GC-75

J-200

N-710

Before 2004
T-100 Z-200 DB-8000 2850 / 2860

Technology & Product

Proven Record
SEMCs 1st ODM model T100 : Good result(12M shipment ) SEMCs 1st Clamshell OEM&ODM models for NEC 1st VGA camera phone for NEC

B/W Phone GPRS+ SMS + EMS GPRS+ i-mode GPRS+ DSC

13

Technology & Product Proven Record - 2

J-210 J-230 N-411i 2890

2005
J-220 K-300 2716 3300

Technology & Product

Proven Record
1st Smartphone w/Symbian 1st 1.3 MPx camera phone w/EDGE for NEC 1st VGA camera phone for SEMC
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Symbian OS EDGE Slider phone

Technology & Product Proven Record - 3

Z-300

3000

3600

KG-300

2006
KG-200

Technology & Product Windows Mobile MP3 / MPEG4 1.3 MP/2MP CCM 3G / Smartphone

Proven Record 1st MM feature phone for LGE 1st 3G Smartphone w/WM 1st 3G feature phone
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Technology & Product Proven Record - 4

K-200 T-250i 7110 KG-195/198

2007
K-220 W-53S 7510 UM-8150 / UM6150

Technology & Product

HSDPA w/WM GPRS+WiFi phone CDMA EVDO

Proven Record
1st HSDPA smartphone 1st metal housing 1st Dual Model Phone 1st ultra slim form factor 1st product for Japan market

16

Time to Market Proven Record

1 2

All models for SEMC & LGE in 2007 were launched on time

Design for manufacture: These models FPYR get the record high 98%

17

RD & Product Roadmap

Converged Mobile Device

2008.3

18

BU3 Milestone and Organization Update

19

Arima Smartphone Milestone

2003 Jul. 2004 Mar. 2005 Apr. May Arima Smart/Media R&D team set up in Taiwan Official licensed Symbian 7.0 Integrate Smartphone team into Arima Communications 3G R&D team set up in Taiwan

Dec.
2006 Feb. 2007 Apr. Jun. Aug.

Launch 1st Smartphone: U308

Official license Window Mobile Launch 1st 3G WM PDA Phone to O2 Asia: Flame BU3 Setup Launch 3.5G WM6.0 PDA Phone Glofiish X800 & M800 that joined design with strategic partner

Oct.

Launch 3.5G WM6.0 PDA Phone to i-mate: Ultimate 8150/ 6150

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BU3 R&D Resources & Proven Records

21

BU3 RD Resources
Headcounts
Protocol/WM RIL Software WM BSP/Drivers Applications/MMI Antenna RF Hardware HW BB Mech Validation Management PV PjM & Support

Ratio 7% 11% 30% 1% 8% 15% 13% 11% 4% 100% 11% 4% 100%

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20 31 84 3 23 46 35 29 12 283

48%

37%

Total

BU3 RD Education Distribution

Bachelor
Master, 38%

College

Ph.D.

Master

Bachelor, 36%

Ph.D., 1%

College, 25%

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Platform Roadmap
Communication
EMP U380 single chip / 3.75G

Processor

EMP U365 / 3.75G EMP U360 / 3.5G EMP U250 / 3G

Application

Processor

TI OMAP II / III
Samsung 2442 Marvell X270

OS

WM 5.0

WM 6.0

WM 6.1

WM 7.0

2007

2008

2009
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Application & Connectivity Roadmap

Connectivity

WiFi

NFC

WiMax UWB

Touch UI Mobile TV GPS

Application

SXGA out XGA out Finger Print Motion Sensor Push Mail 2007 2008 2009
25

Product Proven Records

Launch Customer Model
Apr. / 07 Sep. / 07 Oct. / 07
Nov. / 07

O2 Flame

Glofiish X800

i-mate 6150 8150

Glofiish M800

Picture

WM 5 WM6 WCDMA HSDPA Dual- Core (CPU+GPU) 2.8" VGA 3.6" VGA (640x480) Embedded GPS (SiRF III) 2G MB Flash TV-out Finance information Technology USB2.0 OTG via Pager system SRS (3D surrounding sound) 2M AF camera

WM6 HSDPA XGA-out JAVA(J2ME)MIDP 2.0 XT9

WM6 HSDPA Semi-auto slider Embedded GPS (SiRF III) Finance information
via Pager system

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Arimacomm Strength Summary 1 2 3 4

The worldwide best class in quality level and cost management. Well infrastructure for global logistic service; offers door to door delivery service to 88 countries covering 2000 locations by DDU term. Purely ODM policy , avoiding conflict with customer.

Shipped more than 40M mobile phones to worldwide market in the past four years.

Leading edge in WCDMA & HSPA

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Product profile & roadmap

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Arima PDA Product Category

Functionality
Multimedia Mobile TV PE250 PE260 3615/3605 3617 PE230 PE225

Business

Consumer

Fashion
Stylish Personalization

3606

PE221

PE280

Cool

ID & UI

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