Industrial Visit to V-GUARD Industries Ltd.

Corporate office, Cochin

Josemon Varghese S5 CABM Govt.Polytechnic College, Kumily Reg No: 10250165

Introduction
V-Guard Industries Ltd is a major electrical appliances manufacturer in Kerala with an annual turnover of 7 billion. Established in 1977, from the vision of one man Kochouseph Chittilappilly V-Guard continues to remain at the helm through rigorous research and

development. R&D labs at Cochin and Coimbatore explore and reinvent

existing products and design. R&D for electronic products and electric geysers are carried out in Cochin Electro-mechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab.
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History of the Organization

The foundation of V-GUARD was laid with the formation of a Partnership Concern viz. Premiere Electronics by the Promoter in the year 1977. In the year 1992, Premier Electronics, the partnership concern was dissolved and Mr. Kochouseph Chittilappilly continued the business as a proprietary concern. Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another proprietorship concern by the name of M/s Prompt India for marketing of the products under the brand name of V-Guard. Subsequently, M/s Prompt India changed its name to M/s V-Guard Industries. On February 12, 1996, the Company was incorporated under the name of "VGuard Industries Limited" under the Companies.
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With effect from November 15, 2001 the Company was converted into a private limited company

And again got converted into a public limited company on August 1, 2007

The company now has diversified into a multi-product company which now manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet, Submersible, Compressor Pumps and Electric Motors, Insulated Electrical

Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters,
Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in a small way.
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Milestones

1977
Mr.

1980 1987
Launched ServoControlled Stabilizers

Kochouseph Launched Chittilappilly AC begins Stabilizers

1989 1990
Prompt
India converted Launched Quartz

into VGuard Industries

Clocks

Milestones

1998
Launched UPS

2000 2003
Solar Water Heater manufacturing unit and Electro Mechanical Works for 1500 Million Mark Chittilappilly Turnover crosses INR Shri Mithun K South Indias major amusement park

(Online & Offline). Veega Land,

2005 2006

is opened at
Cochin

manufacturing
pumps both in Coimbatore becomes

joins V-Guard
as Executive Director
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operational.

Milestones

2008
:Listed in BSE &
NSE. Launched Inverters / DUPS&LT Cables.

2009
Opened New LT Cable Factory at Coimbatore and Wire &Cable

2010
Opened new

2012 2012
Turnover
crosses 10,000
Turnover crosses 10,000

Corporate Office at Cochin Vennala,

factory at
Kashipur.

million marks

million marks

Corporate Governance Philosophy

Corporate governance is all about commitment to values and ethical business conduct. It encompasses adhering effectively to the governing laws, procedures, practices and the implicit rule that determines a managements ability to make sound decisions in the best interest of all stakeholders viz, shareholders, customers, employees, creditors, the suppliers etc. At V-Guard Industries Limited, both the Board of Directors and the Management are committed to the adoption of best governance practices and its adherence in the true spirit, at all times. The Corporate Governance arrangements of the Company are under constant review. The Board of Directors performs the pivotal role in the governance system and constantly reviews the existing practices adopted and strive to improve them in the best interest of all stakeholders.
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The decision making process at the Company is transparent and documentary

evidence is available for each and every transaction of the Company. The Board has also formed various sub-committees and defined guidelines and formulated

framework for the meetings of the sub-committees. The members of these subcommittees discuss and deliberate the matters and proposals which are coming within their terms of reference and provide its recommendation to the Board to take accurate decisions. The Board also ensures that accurate and timely financial and strategic information are given to the present and potential investors. The Company is in compliance with the guidelines on Corporate Governance as stipulated under Clause 49 of the Listing Agreement executed with Stock Exchanges where the shares of the Company relisted.

Area of expertise
Amalgamating digital technology in to everyday life is the main area of expertise of V-GUARD Industries Limited. The companys product basket has the following categories of products. Voltage Stabilizers and Wiring Cables Pumps and Motors Geysers & Water Heaters Fans & UPS Switch Gears & Induction Cookers

Power control cables and Digital UPS

Inverters & Batteries Switch gears and Distribution Boards
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Voltage Stabilizers - The largest selling stabilizer brand in India and trusted by millions, V-Guard stabilizers offer the best technology with features like automatic restart, turn-on delay, time-delay system and high-low voltage cut off

that provide efficient and reliable protection for electronic appliances against
voltage problems. V-Guard stabilizers are unmatched in every sense. Its 'jellybean' design is registered to prevent cheap imitations-guard stabilizers come in different capacities for different applications like Air Conditioner, LCD TV, Music System, Refrigerator, washing machine, Microwave oven and treadmill. Main line stabilizers are available for general purposes.
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Wiring Cable - V-Guard cables are manufactured in a fully automated ISO 9001 certified factory at Coimbatore and Kashipur complying with world class quality standards. ISI marked V-GUARD cables are come with HFT technology, 3 layer insulation and length assurance seal in every 90 meters. These high quality cables ensure complete and reliable protection against all electricity hazards. Multi core flat, round, LT power cables and control cables are also available. All cables are available in FR and FRLS variants

Better flexibility and Fire retardant

ISI certified Low resistance and Short circuit proof Assured length Triple layer and HFT technology
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Pumps - Ultra efficient V-Guard pumps with high speed pumping technology can pump water even from the deepest of wells very quickly, hence saving time and electricity. vguard pumps are made from top-grade castings, fine components and high quality aluminum. With a wide application range, these pumps are available in more than 400 models ranging from 0.25 to 25 HP (including 3-phase models) for domestic, agricultural and commercial purposes Conforming to international standards Wide dealer network Extensive and well-equipped service center network Cost-effective and Star-rated Models

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3 PHASE PUMPS SINGLE PHASE PUMPS

MOTORS

SELF PRIME

CENTRIFUGAL

THREE PHASE MOTOR

CENTRIFUGAL MONOBLOCK PUMPS

SINGLE PHASE MOTOR

OPEN WELL SUBMERSIBLE

OPEN WELL SUBMERSIBLE PUMPS

SINGLE PHASE COMMERCIAL MOTOR

TUBE WELL SUBMERSIBLE

BORE WELL SUBMERSIBLE PUMPS

COOLING TOWER MOTOR

JET PUMPS

COMPRESSOR

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Geyser / Water Heaters - V-Guard offers a wide range of instant and storage model

water heaters that combine quality and technology. Our latest Energy Saving Technology with 5-star rating saves up to 50% energy and the Penta Protection

System assures maximum user safety. The outer body is made of high-quality ABS
and powder-coated metal. V-guard water Heaters are available in

1,6,10,15,25,35,50,80 and 100 liter capacities in different models

Elegant Design Penta Protection System ISI Accredited Energy Saving technology ABS Body
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Solar Water Heaters - V-GUARD solar water heaters with international ETC
(Evacuated Tube Collector) technology are way ahead of the competition, in terms of quality, technology and efficiency. The ETC system facilitates efficient absorption and utilization of solar energy, with minimal heat loss. Approved by the Ministry of New and Renewable Energy (MNRE) , V-GUARD solar water heaters are eco-friendly and non-polluting as they do not consume electricity or fuel to heat water. Manufacturing of V-guard Certified factory in Coimbatore. High-quality components International technology standards Evacuated Tube Collector Lifetime Investment
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water heaters takes place in an ISO

 Fans - V-Guard fans come with unique high Angle technology and specially designed blades that facilitate full-coverage of cool breeze in the

entire room. The sleek metal painted body and stylish design, and add a
touch of class to the interiors. V-guard fans are available in different models and colors. Double Ball Bearings Powder Coated /Metallic Finish Rust resistant

Consistent performance

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Digital UPS, Inverter, Batteries and Trolley - An innovative power back up

device , V-Guard digital UPS , designed and developed by V-guards ISO 90012008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently. Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free, pollutionfree and can be kept indoors. Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (fly-back Reactance Charging Alumin Method) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures.
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 Switch Gears V-Guard switch gears have been designed with world class tripping mechanisms to ensure maximum safety. Manufactured to deliver excellence in quality and reliability, our range of switchgears cover MCBs, RCCBs and isolators varying in number of poles and ratings to suit every requirement. Fully confirming to IEC international standards High quality molded casing with superior thermal and dielectric properties Improved and rugged design of operating mechanism. State-of-art arc running system

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 Distribution Board V-Guard distributions boards are fabricated out of high quality cold rolled and closed annealed metal sheets from domain leaders with an attractive and compact design. Phase selector DBs, Plug and sockets and MCB enclosures are also available. Designed with the objective of easy assembling and inside wiring High quality surface treatment and superior powder coating. Enhanced protection against corrosion. Attractive color shades and aesthetic design to improve the appeal of your interiors. Suitable for flush and surface mounting
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 Digital UPS, Inverter, Batteries and Trolley - An innovative power back up device , V-Guard digital UPS , designed and developed by V-guards ISO 9001-2008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently. Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-free and can be kept indoors. Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (flyback Reactance Charging Alumin Method) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures.
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Departments
Customer service department

Electronic and new projects department

Electro mechanical department Finance and accounts department Human resource and administration department Mechanical and electrical department

Marketing department
Supply chain management Systems department
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SCM : Supply Chain Management CFO : Chief Finance Officer DGM : Deputy General Manager EMD : Electro Mechanical Division MED : Mechanical Electrical Division EMW : Electro Mechanical Works

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Nature of the Organization

At V-Guard the principles that motivated the companys
success remain unchanged: The passion of our early years and our quest for excellence. Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship we continue to steadily capture the hearts of the people.

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Vision & Mission

Vision Let us endeavor to make V-GUARD a trusted household name Mission To offer a range of products at affordable prices, which add to comfort of life through saving in manual labor, time and energy or force entertainment. To make our products meet international quality standards and provide trouble free performance. To adopt designs, which support timely and efficient post sale service. To continuously innovate and add values to our

products, if needed with technical collaboration. To continuously assess and

improve customer service.
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Social Responsibility
Extending a hand in support of education The Thomas Chittilapilly Trust Shantimandiram; an old age home for women

Mr. Kochauoseph Chittilappilly donates kidney to save a life

Social Welfare Fund- an employee CSR activity Stabilizer SHG activity

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Experience
It was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed. The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days

and Saturdays.

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Cntd.
Every employee selected in to the V-GUARD family is initially placed on probation for a period of six months. A detailed appointment order shall be issued setting out the terms and conditions of appointment.

Upon joining, employees shall submit a fresh set of Bio-data in

the prescribed form together with a joining letter in his/her own handwriting. After the initial induction training, the new employees are sent to their respective departments for the on-the-job training.
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Cntd.
The following schemes are implemented for the benefit of employees.
Bonus Medical Reimbursement LTA (Leave Travel Assitance) Gratuity Financial assistance for higher education

Educational allowances to employees children

V-GUARD award for excellence
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1. 2. 3. 4. 5.

Need / opportunity mapping Concept development Preliminary research Prototype design(quality check1) Product design manufacturing process design

6. 7. 8.

Mainline production(quality check2) Distribution Seamless support and maintenance

9.

Upgrades and innovation

10. Retirement/disposal
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Promoters Holdings

11335498 (37.98%)

Promoters Group

8766274 (29.37%)

Corporate Bodies

6425143 (21.53%)

Banks/financial institutions and mutual funds Foreign institutional investors Indian public and others
NRI's/OCB's/Foreign Nationals 323320(1.08%)

1397039(4.68%)

853522 (2.86%)

746724 (2.50%)

NRI's/OCB's/Foreign Nationals

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Experience

It was a 14 days unique experience for me in the V-GUARD

corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed. The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays. .

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Every employee selected in to the V-GUARD family is initially placed on probation for a period of six months. A detailed appointment order shall be issued setting out the terms and conditions of appointment. Upon joining, employees shall submit a fresh set of Bio-data in the prescribed form together

with a joining letter in his/her own handwriting. After the initial induction
training, the new employees are sent to their respective departments for the onthe-job training

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The following schemes are implemented for the benefit of employees. Bonus Medical Reimbursement LTA (Leave Travel Assitance) Gratuity Financial assistance for higher education Educational allowances to employees children V-GUARD award for excellence

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Contribution
The main suggestion I would like to point out during the V-GUARD industrial visit is the advertising methods they used to follow. In addition to print and visual media, they have to give importance to social media

advertising. Since social networking web sites like facebook and twitter having more influence on people and most of them are spending more time in front of the computer, I believe that these kinds of advertising have much importance.

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 As we know that online marketing management is an important branch of marketing management, they should think about the vast possibilities of internet marketing. V-GUARD can use SEO(Search Engine Optimization) techniques for the promotion of their products. By implementing SEO techniques, a user who is searching for a product; for example a voltage

stabilizer, will get the website of V-GUARD Industries as the first result.
By using online advertising, they can avoid intermediaries and can they can save on product cost which will certainly result on product cost.

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Conclusion
The Industrial Visit to V-Guard Industries helps learn a lot of things which I had never learned from my academics. The culture of the organization, office etiquettes and the unique management model will give a deep insight about the industry and definitely it will pave my way to success. During this visit I got the opportunity to familiar with the different products of V-GUARD Industries and how they reached what they are today; from a stabilizer making three-employee company. I took this opportunity to thank all the staffs of V-GUARD Industries and Government Polytechnic College, Kumily; without them, I couldnt have completed this Industrial Visit.
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Special Thanks to
Ms.Sudhakumari .R (Head of the Department CABM) Mr.Harish P.N (Lr. CABM) Mr.Kochaouseph Chittilappilly (Vice Chairman V-GUARD Industries Ltd) Mr. Ratish V (Chief Officer-Corporate communication V-GUARD Industries Ltd)
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Thank You All

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