ELECTRIC CAR REVA

CONTENTS
INTRODUCTION MISSION OF THE COMPANY WHY Evs ARE REQUIRED??? PROS OF THE REVA ELECTRIC CAR CONS OF THE REVA ELECTRIC CAR OPPORTUNITIES FOR REVA IN MARKET THREATS FOR REVA IN MARKET PROBABLE SOLUTIONS CONCLUSION

INTRODUCTION
Reva Electric Car Company, is an Indian company based in Bangalore, involved in designing and manufacturing of compact electric vehicles. It is one of the first companies to introduce electric vehicles worldwide The company's flagship EV REVAi is the world's best selling electric vehicle so far.

founded in 1994 by Sudarshan Maini, chairman of the Maini Group of Bangalore, as a joint venture with Amerigon Electric Vehicle Technologies (AEVT Inc.) of the USA Major clients of group included GM, Bosch, BT, MIC, OMR and other Indian companies in the automobiles, consumer goods, engineering and food food processing and many more.

Group was known for its quality standards and its plants had ISO 9001 AND QS 9000 CERTIFICATION The company's sole aim was to develop and produce an affordable compact electric car.

MISSION OF THE COMAPNY

The "zero principle" - philosophy of the Maini Group has been the guiding principle of the RECC zero defects, zero time delays, zero inefficiencies zero pollution. This is achieved through Zero Wastage and Zero Compromises.

WHY EVs ARE REQUIRED???

INCREASING NUMBER OF AUTOMOBILES INCREASING POLLUTION

GOVERNMENT NORMS FOR INCREASING POLLUTION

PASSENGER CAR SALES IN INDIA BY VOLUME(1994-2000)

Volume 1994 1995 1996 1997 1998 1999 209,203 264,822 345,486 410,992 417,736 409,624

Growth (% YOY) 27.0 27.0 30.0 19.0 2.0 - 2.0

2000
2001

638,815
590,647

55.8
- 7.54

PROS OF REVA ELECTRIC CAR

NO COMPETITION IN THE EV SEGMENT ENVIORNMENT FIRENDLY ECONOMIC TO DRIVE(Rs. 0.4 PER KM) GOVERNMENT SUBSIDIES(8% EXCISE DUTY) HIGH CUSTOMER SATISFACTION

SUCCESSFUL IN EXPORT MARKETS(NO. 1 IN UK)

EASY TO DRIVE(GEARLESS) EASY TO PARK(SMALL SIZE)

CONS OF REVA ELECTRIC CAR

DISORGANISED STRATEGIC STRUCTURE NEGLIGENCE OF GEOGRAPHICAL FACTORS LACK OF GLOBAL COMPETENCE DISGUISED PUBLICITY AND AWARENESS COMPETITION FROM GASOLINE VEHICLES SMALL SIZE HIGH PRICE

CONTINUED

LOW CONSUMER AWARENESS LOW PENETRATION IN DOMESTIC MARKET LOW AESTHETIC APPEAL LOW TOP SPEED(80Km per hour) SAFETY CONCERNS HUGE CAPITAL INVESTMENT

OPPORTUNITIES FOR REVA IN MARKET

HUGE UNTAPPED EV MARKET
GROWING DEMANDS OF EV TECHNOLOGY RISING FUEL COST GROWING ROAD CONGESTION IN URBAN CITIES

THREATS FOR REVA IN MARKET

GOVERNMENT INCENTIVES FOR GASOLINE VEHICLES ENTRY OF COMPETITORS

STRINGENT SAFETY REQUIREMENTS ANTICIPATED

AVAILABILTY OF HYBRID VEHICLES

PROBABLE SOLUTIONS
APPROPRIATE ADVERTISEMENT STRATEGIC STRUCTURE MUST BE ORGANISED

CONCLUSION