Professional Documents
Culture Documents
Contents - Marketing
Vehicle production Product development Target groups Competitors Offer structure
Fox_fo_d / 2 Service Training, VK-21, sur, 03.2004
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Vehicle production
So Bernardo do Campo - So Paulo
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Product development
Positioning The Fox...
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Product development
Product properties Compactness Plenty of room Excellent sense of space Practical interior design
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Superior package dimensions Competitive safety Highest quality in the small car segment
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Target groups
Price conscious young buyer groups
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Young families
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Competitors - Price
Price class A00 WEU > 11.000 24 % 10.001 - 11.000 23 % 9.001 -10.000 15 % 8.001 - 9.000 26 % < 8.000 12 %
Fiat Panda
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Volkswagen Fox
Renault Twingo
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Offer structure
Basic version
Front airbags
Packages / Options
Side-impact airbags
ABS
Height-adjustable driver's seat Fully functional spare wheel Galvanized in parts
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Launch
Launch in Germany:
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Technical innovations
Electrical system
Comfort and safety electronics Radio Heating and air-conditioning system Service / support concept
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1640 mm
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2464 mm 3804 mm
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1.016 l
Rear bench seat front position Rear bench seat rear position
260 l
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Body Structure
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Drawer on the driver's seat Bags at the rear section of the back rest
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Length adjustment
Belt tensioners
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Engine
Engine design Fuel
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Bore/stroke mm
Compression
Emission class
76.5/86.9 76.5/75.6
40(55)/4750 55(75)/5000
108/3000 127/2750
10.3 10.5
EU 4 EU 4
79.5/95.5
51(68)/4000
155/2200
19.5
EU 4
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Revs [min-1]
Output [kW] Torque Nm]
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Revs [min-1]
Output [kW] Torque Nm]
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Revs [min-1]
Output [kW] Torque Nm]
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Maximum comfort
Direct stabilizer connection Large through-loading width
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Chassis Steering
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Drum brake system at the rear axle: Diameter: 200 mm Thickness: 40 mm Brake force controller
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Service
Maintenance scopes Vehicle-specific scope without maintenance interval extension
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Launch support Detailed information in the Service technology manual as well as ServiceNet and PartnerNet.
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Training modules
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