Lajawaab

Udaas pal ko jagmagao ..Lajawaab apne ghar laao !!

 After

being accepted successfully in products like toothpaste , soaps etc , We,the option group, is now bringing an all new Soft Drink Lajawaab in the rural markets of India. will have 5 flavours:- Cola , Pineapple , Pan masala , Grape and Mint.

Lajawaab

Our vision is to become the sole soft drinks supplier in India. Our mission is to supply unique soft drinks flavor with minimum sugar content at an affordable price.

Our soft drink Lajawaab is different from all others soft drinks available in market as it is cheaply priced and comes in 5 unique flavors , 4 of which you would have never tasted before.
sugar content in lajawaab is kept minimum, so you need not pay more to get a Diet Lajawaab .

The

Other Drinks
More flavours ,NO availibility

Lajawaab
More flavours , Available everywhere

High sugar content Diet drinks at different price

Low sugar content The same drinks have low sugar content at same price.

High caffeine content

Zero caffeine content

 Lajawaab

will be available to customers at following prices:Quantity 300 ml 500 ml 1 ltr 2 ltr Price Rs. 10 Rs. 18 Rs. 28 Rs. 40

Lajawaab

will be available to Shopkeepers at following prices:Quantity

300 ml 500 ml 1 ltr

Price
Rs.9 Rs.15 Rs.25

2 ltr

Rs.35

 Advertising

through media like newspapers, televisions, radio will be done. The advertisments will mostly potray the rural scene with the basic concept being how Lajawaab turned sad moments into happy and joyous.
samples of 20 ML will be provided with newspapers for continuously 2 days.

Free

 Lajawaab

will be given free of cost to sarpanch of every village as a gift which will make lajawaab a status symbol.
Ambassador will be Kareena Kapoor stressing upon the fact that to be happy you must be healthy and lajawaab is healthy and tasty.

Brand

With every bottle of lajawaab a small scratch card will be given in which a consumer can win 3 products a free 300 ml lajawaab bottle a poster of kareena kapoor, or a 2 gm gold coin
like low sugar content and zero caffeine will be stressed upon. After 4 months Your Lajawaab moment A contest will be launched in which the consumer has to tell a moment enjoyed with Lajawaab, and 2 people get 1 week supply of Lajawaab absolutely free.

Features

 Since

the drinks available in market today are not of much good quality, with many brands offering same flavours,We thought of starting up a soft drinks brand and deliver something unique and outstanding ..which means something lajawaab to our consumers.
also wanted to deliver something unique so we kept sugar level minimum and caffeine content zero.

We

Our brand logo features 4 petals of a flower, which is a symbol of life, which suggests Lajawaab doesnt harm their health ,instead keeps them joyous thus improving their health.

 Lajawaab

will be available at all Kirana Stores across the country.

around 800 kiosks will be opened up all over India in Rural areas to provide easy access to Lajawaab. people will be invited to own shops of lajawaab, a store which will be small in size and only stock Lajawaab. This will also create employment in addition to increase in sales and popularity of Lajawaab.

Also

Rural

 Lajawaab

was given to various consumers in Rural markets for free for tasting and here are few of the reviews . Raju, Saharanpur Its is very tasty and
refreshing....The flavours are so unique and different..

Geeta , Muraji Gaon

Can I have one more please?!

The cola flavor is the best that I have tasted till date!!

Kamla , Ekshar Ganj

 Now

you can grab a bottle of lajawaab at your nearest kirana store from 2 Oct, 2010.
ready for a sizzling taste .. Without compromising on health !!

Get

- Kamya Aggarwal - Kandarp Bansal - Sagar Taneja