INDIAMART.

com
BY: ARPIT BATRA ANKIT THAKUR AAKANKSHA ANAND ARPIT GUPTA ABHA CHAUDHARY SUNALI JOSHI DEEPAK MOHAN SHIVA MISHRA

KEY FACTS
Private company Industry: Internet marketing Founded in: 1996-97 Headquarters: Noida Employees: 4200 Operations worldwide www.indiamart.com Termed as Indias largest B2B marketplace with a 60 percent market share by IAMAI (2009)

KEY MEMBERS
Board of directors include investors and independent professionals Rajesh Sawhney (President, Reliance Entertainment) Deepak Gupta (Intel Capital) MK Chouhan Dinesh Agarwal (Founder & CEO Indiamart) Brijesh Agrawal (COO Indiamart)

MILESTONES
1996-99

1999-2001

Indiamart was launched. Launches free listing and free-query Achieved break even in 6 months Crosses 100 client mark Launches Handicraft, Apparel & Finance channels Increases workforce to 40 B2B marketplace network surges to 1 million page views/month mark

Launches auto industry channel Opens branch office in Mumbai Crosses Rs 1 crore revenue mark Accomplishes 'Bharat On Line' Touches 5 million page views/month Crosses 1000 clients mark Registers 100,000 business queries/month Accomplishes prestigious online projects for HHEC, Jindal Organization, ModiCorp Profits increased by 128% over last year Company becoming limited, from InterMESH Systems, to IndiaMART InterMESH Limited

2001-07 CNBC India recognizes IndiaMART.com as one of the only profitable dotcoms in India based on report by McKinsey Launches Exim.IndiaMART.com Crosses 200,000 business queries mark with 12 million page views Crosses 3000 clients mark Touches 26 million page views per month Launches MDC, a four page online catalog for clients BCCL makes strategic investment in Indiamart.com 2007-12 Wins Amity Corporate Excellence Award 2008 Launches Indiamart Sourcing Guide Wins Emerging India Award 2008 Wins Red Herring 100 Asia Award 2008 Launches video profile for leading suppliers CSR activity of Meri Dilli Meri Yamuna Launches emerging business forum for SMEs

BUYER: Procure raw material and services from market place Good bargain for buyers; purchasing cost is reduced (because its e-procurement) His market place gives purchasing efficiency Value added services are of help SUPPLIERS Primarily small and medium enterprises SMEs Sales models like auctions and reverse auctions reduces the bargaining power of suppliers Free registration Free services like the postings help the suppliers New entrants New companies already entered the market like Alibaba Should provide the suppliers a better deal to avoid new entrants to market

Substitute products Firms website Government websites for small scale industries Other websites like Alibaba.com Rivals There are very few website giving such eprocurement services: Indiamarkets.com Trade-india.com 01markets.com

STRATEGIES
Horizontal B2B marketplace Premium listings Banner advertisements India Mart Trust seal Single gateway with multiple payment options ABC payments.com highest security More than 9000 catalogs Free services: Business/Product catalog Trade leads Business tender Enquiry alerts on SMS Videos

Appealing layout,interactive and cutting edge graphical interface Appealing layout, interactive and cutting edge graphical interface Targeted and fully qualified traffic Comprehensive business promotion on web Multi-page catalog Short development period Customized industry-wise layouts

SWOT Analysis

STRENGTHS:
The most powerful point in hand of the company is that they provide the customized solution to the customers. The company has excellent distribution system. The company has built a strong image among the customers. The company experiences excellent Brand loyalty for its Products from the customers. The company has made its Product range attractive, which lures the customers. The follow up process of the company is good.

OPPORTUNITIES:
India has a vast potential market, which the company can get hold up. The company can prove to be major threats for its competitors if it increases marketing efforts. It should concentrate on the premium segment market The major threat that company faces is from its competitors who are introducing products with lower cost backed by aggressive promotional schemes to attract the customer Many new players have come up in the market which are more innovative The arrival of the MNC is a major serious threat for the company

THREATS:

WEAKNESSES:
Some products have high prices as compared to the other products. Rotation of employees causes problems to the clients. Limited key-words. No new innovations.

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