Hindustan product mix

submitted by: purvi somani Roshni gour Nikita Rajeev ranjan Satyabrat sharma Shatadru seal

Introduction
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The companys Turnover is Rs. 17,523 crores (for the financial year 2009 - 2010) HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 40 billion in 2009 Unilever has about 52% shareholding in HUL

Market share of HUL products in 2009-2010

HUL PRODUCT WIDTH

PERSONAL WASH FABRIC WASH ORAL CARE

SKIN CARE
HAIR CARE FOODS AND BEVERAGES HYGIENE CARE PURIFIER

Market share of HUL

The Depth of the HUL . The depth of the product mix refers to the number of variants of each product offered in the line E.g.: If close up toothpaste comes in three formulations and in three sizes then close has a depth of (3*3) 9. The Consistency of the HUL The consistency of the product mix refers to how closely related the various product lines are in the use, production requirement, distribution channel or in any other manner. HUL Product lines are not consistent because of its large width .

Food products

 Brooke Bond 3 Roses Playful banter, a little mischief, serious conversation theres no time for young couples like the time spent sharing a cup of 3 Roses. Annapurna Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family. Red Label Brooke Bond Red Label 'Chuskiyaan Zindagi ki' Brooke Bond Taaza Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realize possibilities. Taj Mahal Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

Bru Bru se hoti hain khushiyaan shuru Kissan With Kissan, good food is loved not shoved! Knorr Knorr helps families make meal times special, nutritious, tasty and healthy. Kwality Walls A good honest scoop of daily pleasure. Lipton Lipton has a range of vitality teas that truly encompass the goodness of tea. Modern Modern A Wholesome & Nourishing, Hygienically produced & Reliably Safe Bread

Personal care brand

 Aviance Aviance enables women actualize their unique potential through expert customized beauty solutions. Axe Axe with Best Quality Fragrance LEVER Ayush Therapy LEVER Ayush aims to help a new generation of Indians rediscover everyday health and vitality through customized Ayurvedic solutions. Breeze Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin. Clear New Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling fabulous.

 Lakme Lakme is an ally to the Indian Woman and inspires her to express her unique beauty and sensuality. Thus, enabling her to realize the potency of her beauty. Lifebuoy Lifebuoy is available in multiple variants in soaps and specialist formats such as liquid handwash, catering to the entire family. Liril 2000 Presenting nature's best kept secret-Tea tree oil, known for protection from germs. Liril 2000 now with Tea tree oil, gives you touchably clean skin. Now, you can come close and stay closer Lux Lux For soft and smooth skin! Pears Pears the purest and most gentle way to skincare!

 Pepsodent Pepsodent India is committed to improve the overall Oral health of Indians. Ponds Get the expert to look after your skin Rexona Rexona gives you 24 hr protection from sweat and body odour and therefore the confidence to handle whatever the day has in store. Sunsilk Sunsilk has had a re-style! Vaseline Your skin is amazing. It deserves to be treated as such.

Clinic Plus Clinic Plus - makes hair inside strong, outside long! Closeup Freshness that brings you Closer Dove Dove stands for real beauty. All around the world, Dove is making real women feel more beautiful! Fair & Lovely More than 30 years ago, a unique brand was born. Wrapped within a humble lavender tube, it went on to become the Worlds No.1 Fairness cream. Hamam Holistic skin care experiences perfected over the ages to deliver healthy, beautiful skin

Home care brands

 Active Wheel Active Wheel de "Mehnat se Aazadi" Freedom from painful & tiring laundry Cif Cif- the best cleaner to let you shine. Comfort The worlds largest fabric conditioner brand. Domex The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.

Rin Rin provides best in class whiteness which is demonstrable. Sunlight Sunlight is a color care brand Surf Excel Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains Vim Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.

Health ,hygiene and beauty

 Lifebuoy,- exemplifies commitment to health through hygiene for everyone.

water

Pureit home purification system uses a 4 stage purification process to deliver as safe as boiled water without the use of electricity and pressurized tap water. Pureit purifies the input drinking water in four stages, namely; 1. Micro-fiber MeshTM - Removes visible dirt 2. Compact Carbon TrapTM - removes remaining dirt, harmful parasites & pesticide impurities 3. Germkill ProcessorTM uses 'programmed chlorine release chlorine technology' and its stored germkill process targets and kills harmful virus and bacteria 4. PolisherTM removes residual chlorine and all disinfectant byproducts, giving clear odourless and great tasting water 5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted, the indicator turns red, warning you to replace the battery Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

Market segmentation

variants

sunsilk

pepsodent

Ponds cream

Surf excel

Market share of HUL

The Depth of the HUL . The depth of the product mix refers to the number of variants of each product offered in the line E.g.: If close up toothpaste comes in three formulations and in three sizes then close has a depth of (3*3) 9. The Consistency of the HUL The consistency of the product mix refers to how closely related the various product lines are in the use, production requirement, distribution channel or in any other manner. HUL Product lines are not consistent because of its large width .

Hul ahead of others firms

Prominent Variants: Lux almond Lux orchid Lux fruit Lux saffron Lux sandalwood Lux rose Lux international Lux chocolate Lux aromatic extracts Lux oil and honey glow etc

SEGMENTAL REVENUE 09-10

1% 4% ICECREAMS 12% 47% 28% FOODS BEVERAGES PERSONAL PRODUCTS OTHERS 2%

6%

Product line that should be added

Breakfast cereal like oats,muesli etc Soft drinks Confectionary like choclates,biscuits,waffers Pro biotic like yoghurt,cheese,butter etc

Thank you