Traditional Marketing VS New Age Marketing Digital Marketing Nuts and Bolts Power of Digital Marketing (Current Vs Future)

re) What does it mean for Marketers like you? ( Careers )

Print
TVC Billboards
Social

Mobile

Internet

One Way Medium with Zero interactivity Offer Driven Brand Evangelism Thought Leadership Very High Cost

Interactive Response driven Cost optimisation Instant Reports

OMG! The World is engaging!

Target Audience

The Core is the website and how the extensions of digital form are engaging the Target Audience

Social Media

Farmville 70minsX60 mil users

Emarketeer predicts twitter to reach $250mn in advt revenue

94 of the top 100 Advertisers are using youtube as monetized medium

Google Paid Search- 1 Mail Advt- 2 SEM- 3

4391 crores in 2013

54% growth in 2013 fiscal Its ringing cash registers for Indian digital advertising this financial year. The sector is expected to grow a whopping 54 per cent in the next 12 months according to a report released by the Internet And Mobile Association of India (IAMAI) and IMRB

As of March 2012, the industry was . worth Rs 2,581 crores in annual revenue and is expected to grow to Rs 4391 crores by March 2013

YoY increase of 35% in Digital Marketing Spends

Source sample from Linked in Job search for Marketing jobs, 2012

Emobitise is an Internet based technology firm with an expertise in DIGITAL Advertising & Messaging communications. Emobitise has been nominated & has been placed in top10 startups from the list of 500+ companies for this year.( Unpluggd, 2012)

At Emobitise, were creating new ways to communicate online and transact. Our unique combination of Innovation +Technology +Quality approach has been helping us to connect with the global internet audience faster.

Emobitise provides strong , compelling products and services developed with creative thought and bleeding edge technology which add the wow to brands

Briddle Social Media

( Face book Collaboration Product )

Mobile ( Voice Based , P2P) Video Ads Display Ads Database and email Marketing Business Intelligence on verticals

Engaging through Innovation

A program that can generate and grade tests that: Most humans can pass; Current computer programs cannot pass.

Are you Human?

 CREATIVITY IS CONNECTING THE DOTS IN NEW WAYS THAT RESONATE

Today there are four critical dots : Sound, Picture, Words and Video

Sound

Picture

Words

Video

Going forward three new dots :

Participation, Mobility and Connected

Rishad Tobaccowala, Chief Strategist and Innovation Officer, VivaKi. -22nd April GOAFEST 2012

Briddle is a tool ideally built to engage the users with the Brands Briddle acts as an replacement to traditional captchas that we see in every online/registration form. Briddle helps the Brand Recognition, Brand Awareness, Brand Positioning & Brand Recall in the mind of the user. The Best part of Briddle is it can generate high levels of engagement in the minds of the user there by having the sticky nature.

Purchase intent can be increased up to 15 %

IMPACT

Briddle is format independent one size fits all

This is how a Briddle looks in action

100% 100%

Advertising inventory (Number of Impressions)

Optimisation

Higher engagement Advertising 1% CTR vs 100% Engagement with Briddle.

12X

IMPACT

12X higher brand recall value.

15%

Rich Media advertisements have 15% higher purchase intent

Branding Power

Briddle

Effects on Implicit Memory changes attitude towards the Brand, and Consideration.

For more info- please email amitesh@emobitise.com vinay@emobitise.com