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Scribd Editors, Scribd Editor
From the Editors

A big payoff…

Ariely explores how the promise of a pizza may motivate us to work harder more than extra money. A great introduction to Ariely’s compelling and provocative thoughts about how minds work and what drives us to succeed.

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Quick Reads about Psychology
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Nautilus
18 min read
Self-Improvement

Why Your Brain Hates Other People: And how to make it think differently.

As a kid, I saw the 1968 version of Planet of the Apes. As a future primatologist, I was mesmerized. Years later I discovered an anecdote about its filming: At lunchtime, the people playing chimps and those playing gorillas ate in separate groups. It’s been said, “There are two kinds of people in the world: those who divide the world into two kinds of people and those who don’t.” In reality, there’s lots more of the former. And it can be vastly consequential when people are divided into Us and Them, ingroup and outgroup, “the people” (i.e., our kind) and the Others. The core of Us/Them-ing is
Nautilus
4 min read
Psychology

What Pushes a Person to Suicide?

One May day five years ago, an ambulance arrived for me. My eyes were twitching, hands shaking, thoughts racing and confused. At that point, I hadn’t slept for three days. I’d taken drugs, fell asleep at the wheel, bumped into a car at a red light. I was closer to suicidal than ever, but I wasn’t sad. Instead, I was agitated, frantic, paranoid. What put me at risk was not sorrow, per se, but loss of control: the careless apathy that might swerve a bike into traffic. My therapist convinced me I needed help. A phone call later, the ambulance took me to the mental hospital, where I stayed for a w
Entrepreneur
3 min read
Psychology

The 3-Step Approach for Testing Out Your Business Idea

Let’s say you wake up one day and decide the world needs a better mop, and you’re just the person to make it. Before setting out, you interview prospective customers. “Are you looking for a better mop?” you ask someone. The person searches his memory for all the times he’s wrestled with a mop or hated the smell of it, and he ignores the fact that most days he doesn’t care about his mop and can’t even remember the last time he used it. The hits, not the misses, fill his mind. “Yes,” he tells you. “I am looking for a better mop.” You’re thrilled to hear that and go off to design it. Eight months