Report Over Haleeb Ltd.

Company
In respect to Sir Arshad Alam Staff: Taxation

Opportunity to

Acceptance Letter
For the kind attention of Honorable Sir Arshad Alam Re: Request for the Presentation for Report. Respected Sir: Referring to your Presentation Setup I have make a report over HALEEB Ltd. Company, which has opportunity in Malaysia to launch new Product. This would be an interesting action for me to work for it. My 90% efforts are attached to it. Please give me a chance to present in a class as a good manner and attractive efforts at coming Tuesday date 22.05.2012. I believe you must assure me to avail this opportunity. Thank you very much. Your Respectfully. Acceptance Saifurrehman. Arshad Alam

Acknowledgment
I have taken efforts over Haleeb Foods because large amount of time I spend in it to get information. Haleeb information are easy available in internet + it is a first tetra pack milk in Pakistan which essure us to use tetra Pack. Altough I am very much satisfied with this I would like to express my gratitude towards my parents & family member for their effort by whom I am here to know about right or wrong, behavior and manners. My Mother has dead but being have her prayer I always feel proud. I would like to express myself that I am keen interested in learning and communication. I make my self rules regulation wise thats why I am living as Bachelor. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities. Hope to see your favourable response. Thank you
Saifurrehman

TABALE OF CONTANT
Company profile Executive summary New country Culture of country Social behavior of country Business opportunity New product Name Purpose of new product Stuff of new product Financial strategy Advertizing Distribution in the market Market survey Conclusion

COMPANY PICTURE

COMPANY PROFILE Haleeb food limited is start in 1983 in Pakistan, and haleeb food is very fimas
in Pakistan . There so many branch in Pakistan like karachi, Lahore . Islamabab, Sargodha, rahim yar khan ect.. Building are excellent reputation over the years, Haleeb food continues to be at the forefront of product and packaging innovation By the grace of God, it has to achieved market leadership in several food category with very strong portfolio , consisting of leading national and international brands, Haleeb food limited introduce , Candia, Dairy Queen, Tea mix , skims, tropico and good day. Haleeb food limited serving several export markets like, Bangladesh , Afghanistan , south Korea and Malaysia Haleeb food limited is largest and growing company in Pakistan like, the 2006 the haleeb food income profit is 35 million

Executive summary
Now Haleeb food limited has developed a new product has (pine apple juice) his market name is (REFERSHERE) For these purpose firs we have conducted SWOT Analysis Company to see the company strengths, weaknesses, opportunities, threats. Then we have explained the purpose benefits and objective of our product Secondly we have made marketing mix strategy male product. We have divided market into different segments and decided to target young student of colleges, universities and schools belong to middle class family We will promote our product into through electronic media, print media, cable, internet and other sources. We have also conducted a market survey to know the opinion of public about our product and developed our product accordingly

International certification
Our company have certified into the following organizations HACCP ISO- 9002 ISO- 1400

NEW COUNTRY
New selected country is Malaysia

CULTURE OF MALAYSIA
Malaysian people are very educated and very under the follow the roles and also the Malaysian culture is very different because the deffernet country people live in where like chains, Indian, Bengali, indonishain and Pakistani so there are different culture and also like the new product

Social behavior of Malaysia

The socioeconomic, social behaviour and dietary pattern of 100 Aborigines and Malays, aged 7 years and above from Kuala Pangsoon, Selangor Malaysia were studied by using pretested questionnaires. The individual's dietary intake was estimated using 24 hour recall for 3 days within one week which was chosen at random. The household's food consumption pattern was evaluated using food frequency questionnaires. There was no difference in the total income per month for both communities, as well as the educational attainment of the head of household and property ownership. The proportion of smokers among the Aborigines and the Malays was almost similar (33%) but the percentage of heavy smokers was higher among Aborigines compared to Malays. One third of the Aborigines regularly consume alcohol. The main energy source for both communities was rice, sugar and cooking oil whilst fish and eggs were the main sources of protein. More than 50% of the Aborigines take tapioca or tapioca leaves at least once a week compared to less than 20% among the Malays. There was no significant different in the intake of energy, protein and carbohydrate between the groups. However, the Aborigines take less fats and iron compared to the Malays. The difference in terms of smoking, drinking habit and dietary intake may determine the distribution of disease in both communities.

BUSINESS OPPORTUNITY IN MALAYSIA

Opportunities are higher for our Product in respect to organize our product in Malaysia because of People are Educated, Rich and have awareness more as compare to all Asian Countries. This developed country has GDP growth at very high Level. Our product meets the satisfaction of middle class people like university, colleges and school Student. This makes my hope that our product will get success in this country. Main point is that Our religious people live their, this would make easy more to get more about Malaysia Although being both Muslim countries. This is a good job

NEW PRODUCT NAME

Our new product is PINE APPLE JUICE is market mane is (REFERESHER)

PUREPOSE OF NEW PRODUCT

The purpose of launching the REFERSHER juice is to give a new tastes in the people who are dirking almost every available to the market. We want to provide a fresh juice to the people so that they become refresh and healthy

STAFF OF NEW PRODUCT

If we want to introduce in new product in new country so we have required the following staff to successful our product in new market and new country which follows: Manager Marketing manager Financial manager HRM manager Marketing deportment Financial deportment Seles deportment Advertizing staff Survey staff

FINANCIAL STRATEGY
Our financial strategy is first open new plant in Malaysia in those plant have near the market and above the facilities are available in here like electricity, road and gas facilities. So for those facilities we have need to money.

New plant (70000 ringgit) Staff salary (50000 ringgit) Advertizing ( 25000 ringgit) Transportation ( 30000 ringgit) Tax expenses (10000 ringgit) etc.

ADVERTIZING MATHOD
When we launch our product into new market so first we promote our product into the market. We give our advertizing the following methods Media News channel Film head Cable News paper Magazine Banner Singh board Bill board Internet

Market distribution
We are distribute our product into the following methods Through Through Through Through airline busies Suzuki personal whale

Market survey
In order to learn whether people would like to buy a use our product, we have decided to conduct a market survey. First of all we have dinged a survey from that shows how we can fill full the requirements of the people.for this purpose we have surveyed different area of Malaysia. The contents of survey from is follows

Do you packed PINE APPLE JUICE YES NO

Which brand do you use

What do you consider before buying a product Price Packaging Labeling Brand name Taste

CONCLUSION:
Simply is that if you work hard even try your best with best effort everything is in your hand. Our purpose gets completed and successful which make strength in our business. Business is simply an equation of Investment + Effort + Tolerance + Dynamic = Successful Mission