Master of Business Administration MBA Semester 3 MK0004 Market Research - 2 Credits (Book ID: B1020) Assignment Set- 1 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Give a note on hypothesis formation and testing. [5 marks]

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b. What are the different types and areas of research? [5 marks] Q.2 a. What are the needs and characteristics of a good research design? [5 marks] b. Highlight the merits and demerits of primary data collection methods. [5 marks] Q.3 Discuss the different types of direct response attitude scales with examples. [10 marks]

Master of Business Administration MBA Semester 3 MK0004 Market Research - 2 Credits (Book ID: B1020) Assignment Set- 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Analyse the role of in-house researcher in marketing research. [3 marks] b. Discuss the purpose of research report with its important characteristics and functions. [7 marks]

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Q.2 a. Give a note on: Multiple regression, conjoint analysis & perceptual mapping. [6 marks] b. How to ensure preparation of a proper & effective research report? [4 marks] Q.3 Critically assess the various ethical issues involved in marketing research. [10 marks]

Masters of Business Administration MBA Semester 3 MK0002 Consumer Behavior - 2 Credits (Book ID: B0815) Assignment Set- 1 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q1.Explain the possible segments of market that could exist for a product such as sports apparel. (10 marks). Q 2. What is selective perception and how does it influence consumer behavior? What are its implications for marketing strategy? 10 marks). Q 3. Case Study:

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Sugar vs. Artificial Sweeteners Over the years, sugar has steadily lost business to artificial sweeteners. In order to correct any misperceptions regarding sugar, as well as to counter aggressive marketing activities for artificial sweeteners, the Sugar Association decided to launch a major advertising campaign. Prior to developing the ad campaign, the Association conducted a consumer survey to determine the attitudes and values associated with sugar consumption. The main findings of the survey are as follows 86% of the respondents said that they liked or loved sweets. Sugar and sugar sweetened foods are associated with happy and pleasurable moments.

 Users of artificial sweeteners like sugar and sugar sweetened foods to the same extent as nonusers and they use about as much sugar. Heavy user households constitute 30% of sugar users, but account for 77% of household sugar consumption.They bake more often and are more likely to eat sugar sweetened snacks, desserts and breakfasts. 75% have children at home, compared to 48% of light users. Heavy users said they love sweets, vs. moderate and light users who said they like sweets. Over two thirds of the respondents agreed with the statements I feel I can enjoy snacks/desserts because my eating habits are generally healthy and Enjoying sweets is a natural and normal part of a childs life. Over half the respondents said they should limit their families consumption of both sugar and artificial sweeteners. While the results of the survey are positive, officials of the Sugar Association are worried about consumer concerns over the quantity of sugar consumed. They are also concerned that the extensive promotion of sugar-free products will make consumers feel that sugar is bad. Question 1. Develop an advertising approach to create a positive attitude towards sugar, focusing on the following components 1) Cognitive 2) Affective 3) Conative/Behavioral (10 marks)

Masters of Business Administration MBA Semester 3 MK0002 Consumer Behavior - 2 Credits (Book ID: B0815) Assignment Set- 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Name and briefly describe five unethical practices that are currently being followed by Indian marketers. (10 marks). Q 2. Explain the difference between qualitative and quantitative consumer research, along with the advantages and disadvantages of each. (10 marks). Q 3. Case Study

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A student went into a stationery store to buy some oil painting materials. Since he was about to paint for the first time, he knew nothing about what or what not to buy. So he asked someone who worked at the store to advise him on the type of paper he needed for oil painting. Since this person did not know, he asked another shopper who was also looking for similar products. Since this woman had been painting for many years, she knew exactly what to buy and advised him. he students urge to paint had become so strong that he did not want to take any more time in making a careful and studied purchase.

Therefore he decided to follow the strangers advice based on her own past experience. So far he is quite happy with this purchase. Question 1. Identify the type of problem recognition, the type of decision and the type of decision model used in the above case. Justify your answer.(10 marks)

Masters of Business Administration MBA Semester 3 MK0001 Sales, Distribution and Supply Chain Management - 2 Credits (Book ID: B1039) Assignment Set- 1 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Describe the various activities involved in the selling process. (8 marks) b. What do you mean by enterprise relationship? (2 marks)

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Q.2 a. Differentiate between sales quotas and sales territories. (5 marks) b. Briefly explain the functions of logistics management. (5 marks) Q.3 The marketing manager of Hasan Group Ltd., Mr. Arjun was thinking about designing a new distribution channel strategy so as to improvise the distribution system. What key factors should he consider when designing a strategy related to distribution channels? (10 marks)

Masters of Business Administration-MBA Semester 3 MK0001 Sales, Distribution and Supply Chain Management - 2 Credits (Book ID: B1039) Assignment Set- 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What is demand forecasting? Explain the basic approach to forecasting demand. (8 marks) b. Define supply chain management. (2 marks)

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Q.2 a. Find out the differences and similarities in wholesaling and retailing. (5 marks) b. What do you mean by supply chain integration? What are the costs involved in integration? (5 marks) Q.3 Discuss the recent issues related to applications of information technology in supply chain networks. (10 marks)

Masters in Business Administration-MBA Semester III RETAIL BANKING MA0030- 2 Credits (Book ID: B1045) Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Retail Banking was almost non-existent in India till early eighties. Trace the development of Retail Banking in India along with contributing factors. According to you which is the most predominant factor which led to the development of Retail Banking in India?

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Q.2 What are the documents that are obtained from a salaried person for considering a loan? What are the points one can find from bank account statement? When a Bank will consider giving an unsecured loan? Q.3 How assignment is different from other methods of charge creation? What is right to set-off?

Masters in Business Administration-MBA Semester III RETAIL BANKING MA0030- 2 Credits (Book ID: B1045) Assignment Set- 2 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q 1. What is cheque truncation? Describe/ visualize what changes it will bring is banking system. Whether it has been tested so far? Q. 2 Open web site of any three private sector banks and list out the facilities customer can avail using internet banking. Q. 3 Very frequently we find the news about tie-up between banks and insurance companies. Discuss the importance and entire gamut of this relation.

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