Sample questionnaire

1. Name (optional) 2. Email id (optional) 3. Gender (MCQ) a. Male b. Female 4. Age (MCQ) a. 16-19 b. 20-25 c. 26-35 d. 35-45 e. 46-60 f. 60+ 5. Have you heard or seen a Parcos store before? to know how aware the consumer is about the store a. Yes b. No 6. What is your reason for buying perfume? (checkboxes; multiple answers possible) to know the reason for buying perfume a. Personal grooming b. Gifts c. Brand Image d. Personal Hygiene e. Other (please specify) 7. How important are the following criteria for choosing perfume? (grid question-options available unimportant/not that important/indifferent/somewhat important/very important) to know what is the most important thing the consumer looks for in a perfume a. Fragrance b. Brand c. Price d. Packaging e. Exclusivity 8. Where do you go to buy perfumes? (Checkboxes; multiple answers possible) to know where does the consumer buys their product a. Perfume retail stores b. Departmental store that offer perfumes c. Designer retail stores d. E-retail websites e. Other (please specify)

9. Have you shopped online before? (MCQ Goes to different page depending on answer) Feasibility of e-commerce a. Yes b. No

10. If yes, - Feasibility of e-commerce a. How often do you shop online? (MCQ) i. Rarely ii. Seldom iii. Sometimes iv. Often b. What makes you shop online? (checkboxes; multiple answers are possible) i. Comfort of your own house ii. Discounts iii. Non-availability of the product in the local market iv. Time constraints to go out and shop v. Other (please specify) c. Have you ever bought perfume online? (MCQ) i. Yes ii. No 11. If No, - Feasibility of e-commerce a. What is the reason that you have not shopped online? i. Credit card payment fraud ii. Product quality fraud iii. Price iv. Shipping problems v. Other (please specify) b. If these problems are dealt with then would you be interested in shopping online? (MCQ) i. Yes ii. No

12. How important are the following criteria for choosing perfume online? (rank grid questionoptions available unimportant/not that important/indifferent/somewhat important/very important) to know what the consumer looks for when theyre shopping online for the product a. Fragrance b. Brand c. Price d. Packaging e. Exclusivity f. Shipping costs g. Shipping time frame 13. How are you informed about the websites of your favourite brands/companies? (Checkboxes Multiple answers possible) to know how the consumer gets directed to a website a. Direct search on the internet for the website b. Product related searches on the internet c. Television d. Print media e. Word-of-mouth f. Other (please specify) 14. Which of these factors impresses you the most while visiting a website? (Checkboxes Multiple answers possible) to know what the consumer is drawn to in a website a. Design b. Layout c. Clarity of information d. User friendliness e. Time take to load the website f. Other (please specify) 15. Do you use social networking websites? (MCQ) to know if they use social networking sites to follow the product/company a. Yes b. No 16. Do you follow the social networking pages of your favourite brands/companies? (MCQ) - to know if they use social networking sites to follow the product/company a. Yes b. No

17. Do the following elements of a website affect your buying decisions online? (rank grid questionoptions available very unlikely/Unlikely/indifferent/Likely/Very likely) to know if the consumers buying decisions are affected by the website a. Design b. Layout c. Clarity of information d. Range of products online e. User friendliness f. Reliability of Credit payment Processor (Paypal etc.) g. Time taken to load the website h. Social networking pages 18. In your opinion, which is more preferred?(MCQ) to have a comparative analysis with the competition as well as know what kind of website do the consumer prefer a. Discount sites b. Premium sites 19. In your opinion, which is more preferred?(MCQ) - to have a comparative analysis with the competition as well as know what kind of incentives do the consumer prefer a. Availing discounts b. Free gifts and other services