PROJECT ON

HALEEB FOOD OF INDUSTRIES PROCESS, STRATEGIC MANAGEMENT, BUSINESS PLANNING AND FINACIAL ANALYSIS

INSTRUCTOR: Miss. Najaf

PRESENTED BY Mr.Shahbaz Ahmad Awan REG # 1632210011 MBA EVENING (REGULAR)

Company History

Haleeb Foods was established in 1986 and its first product was Haleeb milk. Since then, it has continued to provide quality products to its consumers with product and packaging innovations. Other products and their dates of launch are as follows:

COMPANY PRODUCTS

1997 1998 1999 2000 2001 2002 2003 2004 2005

Haleeb Asli Desi Ghee Haleeb Cream, Candia Skimz Milk Powder Candia Milk, Candia Skimz Liquid Milk Tropico Juice Drink, Haleeb Dairy Queen Haleeb N'rish Instant Full Cream Milk Powder Haleeb N'rish Fortified Instant Full Cream Milk Powder Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb Plain Yogurt, Haleeb Lassi Drink Haleeb Good Day Pure Juice, Haleeb Fun Day Juice Drink, Candia Candy'Up Flavoured Milk Haleeb Cream With Honey, Haleeb Tea Max with Cardamom, Haleeb Labban, Haleeb Good Day(Mix Fruit, Red Grapes, Mango Pineapple)

2006 2006 2007 2008 2009 2011

Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar Haleeb Reshmi Pack, Candia Classic, Skimz Pouch, Tropico Nectar Haleeb Cheddar Cheese Haleebs cold chain was launched in this year. The products include, Daizy Yogurt, Daizy Cheddar Cheese and Daizy Butter. Relaunch of Good Day and Skimz with new and improved packaging Relaunch of Haleeb Tea Ma

UHT MILK
Haleeb Cream
Luxuriously rich in thickness and nutritional value Haleeb cream is made of pure fresh milk. Have it with paratha, bread or fruits, make your coffee rich and smooth and give your desserts a sumptuous look and a tempting flavor. It is packed in 200ml pack with a shelf life of 6 months.

Haleeb Doodh
Its a known fact that milk is the best way to get instant energy and vitality for your daily activities and Haleeb Doodh is your perfect source of getting exactly that. Premium quality Haleeb Dhoodh is available in four exciting flavors including chocolate, Stawberry, Vanilla & Almond with cardamom and saffron. Have it chilled in hot summer and recover the lost energy during work hours or enjoy the nutritional value of milk with any flavor at any time of the day. It is available in 250ml pack with shelf life of 3 months.

Company Profile

Building an excellent reputation over the years, Haleeb Foods continues to be at the forefront of product and packaging innovation. By the grace of Allah, it has achieved market leadership in several food categories with a very strong portfolio, consisting of leading national and international brands Haleeb, Candia, Dairy Queen, Tea Max, Skimz, Just Fruit, Tropico, Fun Milk & Daizy. Apart from its extensive nationwide distribution networks, Haleeb Foods is also serving several export markets including South

Korea, Bangladesh, Afghanistan and the Central Asian states. Haleeb Foods has the distinction of being the first company in Pakistan to use Tetra Paks novel packaging formats, Tetra Brick Aseptic (TBA) and Tetra Fino Aseptic (TFA).

Our Mission
Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value

Our Vission
Most Innovative and fastest growing food company offering products enjoyed in "every home every day"

Our Values

Enterprise

Empowerment Accountability Trust Teamwork

Haleeb's Policy

We are committed to:

1. Build branded food business to improve quality of life by offering tasty, sage, hygienically processed, and affordable, highly nutritional food products through environment friendly processes to our customers while maximizing stake holders' value. 2. Meet the requirement of all relevant legislation and regulation related to consumer satisfaction & safety, environment and other applicable laws etc. 3. To prevent pollution through controlling levels of harmful emission, effluents and other wastes. 4. Contribute to safe and healthy environment for our country.

5. Promote mutual trust with customers, suppliers, employees, shareholders and community. 6. Provide all the necessary resources for the continual improvement in quality, safety of our products, processes and environment.

Welcome to Haleeb Foods

We welcome you at Haleeb foods, our philosophy is to treat every consumer as a part of our family therefore we are committed to offer you nothing but the best food solutions for your health and wellness. Being a responsible company we were the first one in the category to acquire ISO 9002, HACCP and ISO 14000 certifications. We are proud to be a part of millions of consumers worldwide, who cherish our premium quality, safe and affordable products everyday and give us the reason to strive for the best of the best

Haleeb Dairy Queen UHT Milk

Dairy Queen is standardized and homogenized pure UHT Milk with 3.5% fat and 8.9% solid non fats. At an affordable price it has won the hearts of consumers everywhere. It is available in 6-layered Tetra Pak Fino Packaging, introduced for the first time in Pakistan and has 3 months shelf life.

Shipping Units

200 ML: 24 pouches per carton 250 ML: 24 pouches per carton 500 ML: 16 pouches per carton 1000 ML: 9 pouches per carton

BEVERAGES
Haleeb Just Fruit
Just Fruit is made from handpicked fruits to give you the great experience of the taste you love. It is available in 200 ml packs with a refreshing range of flavors including apple, grapes, orange, mango and fruit cocktail. It has been acclaimed by the ones who tried it that it was the best ever juice brand they could ever imagine.

Shipping Units
200ML: 24 Packs / Shrink wrapped tray

Haleeb Fun Milk

Milk is the most important for growing kids but they always try to avoid milk because they find it boring. Fun milk has made the milk drinking experience full of fun for them through putting their favorite flavors in white milk. It is available in 200ml packs with four flavors options chocolate, strawberry, vanilla and almond with cardamom and saffron.

Shipping Units
200ML: 24 Packs Shrink wrapped Tray

Haleeb Tropico Nectar

Juices play an important role in the functioning of our body, have many benefits associated with them, and help you achieve the desired healthy way of life. Tropico nectar is another product from the house of Haleeb Foods Limited, which is 100% pure nectar, available in three sumptuous flavors including Orange & Mango & Apple.

Shipping Units

200ML: 24 Packs / Shrink wrapped tray 1000ML: 12 Packs per Carton

CHILLD DAIRY
Haleeb Butter
Daizy Butter is the best natural source of Vitamins A & D for everyone, and by far the ideal way of starting yet another busy day. It is rich in its taste and revitalizes your energy for a long tiresome day.

Shipping Units

20g pack: 300 packs/carton

50g pack: 120 packs/carton 100g pack: 60 packs/carton 200g pack: 30 packs/carton 1000g pack: 12 pack/carton

International Business Divisions

We have heritage of delivering tasty brands worldwide namely in Middle East, North Africa, Central Asia, Europe, USA and South Asia. With the basic ingredient of imagination, creativity and our core values the R&D, is in a consistent effort to turn ideas into delicious products. With immense national branding triumph, the company opened its wings to international spheres; introducing rich eastern heritage of taste. We have a diverse range of Beverages, Dairy products, UHT milk.

STRATGEIC MANAGMENT

STRATEGICG MANAGEMNET IS THE COMBINATION OF THREE PROCESS :

STARGEY FORMULATION

 STRATEGY IMPLEMENTATION STARTEGY EVALUATION

The Strategic Planning process

Strategic Vision & Mission

External environment Analysis (opportunity & Threat analysis)

SWOT Analysis

Internal Environment (strengths/ Weakness Analysis)

Goal Formulation & Strategy Formulation

Implementation

Feedback and control

Concept of strategic Management

Strategy : Goal indicate what Organization wants to achieve Strategy is a game plan for getting there. It can be marketing Strategy , technology strategy and sourcing strategy etc.

Business Policy : It includes the determination and Evaluation of different alternative to achieve the Objective of the company. It helps in decision making.

Planning :It include corporate planning , division planning , Business planning , Product planning.
4

Assessment of the business environment

Internal environment

 Analysis of each functional area such as finance, marketing human resources etc. Study of management areas Study of human side Analysis of organizational strength and weaknesses.

External Environment Analysis

Social factors

Demographic characteristics: population, age, rural & urban mobility, income distribution. For example baby boom in US after 1980s world war.

 Social attitude and values: customs, beliefs, ritual, changing life styles, purchasing power. Rural India: rise in purchase power, education levels, increasing awareness due to media. For example LG developed no frill TV for rural areas namedSampoorna. Family structure and changes in family values: both parents are working. Education levels: awareness and consciousness of rights and work ethics, consumer rights awareness and Law. Change in ethical environment: increasing consumption of liquor and tobacco. Social responsibilities of business : treatment to reduce pollution , forest degradation , ban in use of plastic , companies adopting villages , creating facilities for general public , health services.

Non conventional energy sources: use of wind energy and solar energy as an

alternative source of energy, environment friendly practices.

Economic Factors

Capitalistic Socialist or mixed economies National economic policies such as annual budgets, liberalization, protection, taxation, fiscal and monetary policies, rate of savings

and investment, export import policies. National economic indicators such as rate of growth of GDP , National Income , inflation , per capita income &disposable incomes.

Technological Factors

Technology) revolution Impact of IT (Information Cutting edge technologies ERP enterprise resources planning systems

 For example : Change from black and white TV to Plasma TV Normal tyres to Radial tyres Form narrowband to wireless broadband. Fixed landline to mobile

Political & Regulatory Factors

Understanding of political and government regulatory philosophy Political stability.

 Uncertain Political Situation Terrorism

Competitor Analysis

Identifying competitors and the threats they pose? Strategy of the competitors Strength and weakness of the competitors

 Competitive advantage and disadvantages of relative competitors Competitors, past, present and future strategies. Competitors respond to a new product or pricing strategy.

Source of information for competitor analysis

Company involve intelligence agencies to collect information of competitors , trade secrets , tender prices .this is very common practices in Japan and USA. Japanese have technological information scanning & analysis

system and intelligence activities of MITI (Japanese Ministry of International trade & industry ) and JETRO (Japan External Trade Organization ) . Mitsubishi International Corporation occupies two floors of Pan America Building in New York and has a small army of people screening technical magazines and contacting companies for brochures & other material. Apart from them information are gathered from recorded data like company annual reports , product brochures , observable data such as competitors pricing and opportunistic data such as discussion with dealers , suppliers , customers and previous management of the competitors

Internal Analysis Basic strategic management tools to evaluate company resources and internal environment are:

Present strategy Companys resources

 SWOT analysis Value chain analysis Strategic cost analysis Competitive strength analysis

STRATEGY IMPLEMENTATION

Allocation of sufficient resources (financial , personnel , time , technology support) Establishing a chain of command or some alternative structure cross functional teams)

 Managing process which includes monitoring results , comparing to benchmarks and best practices , evaluating the efficacy and efficiency of the process , controlling variances and making adjustment to the process , controlling for variances and making adjustment to the process as necessary. Strategy evaluation

Measuring the effectiveness of the organizational strategy There are two approaches, the industrial organization approach based on economic theory and deals with issues like competitive rivalry , resource allocation ,

economies of scale assumptions bounded rationality ,self discipline behavior, profit maximization. The social approach deals primarily with human interactions assumptions bounded rationality , satisfying behavior, profit sub-optimality

Core competencies

A Core competency is the companys key strength which includes a number of constituent skills. For example a core competency of Eureka Forbes is its expertise in door-to-door selling. They are called distinctive competencies.

 To be considered a distinctive competencies , the competency must meet three test : Customer value Competitor unique Extendibility (developing new product/services or enter new market)

Cooperative strategies
Cooperative strategies are used like competitive competitive strategies advantage to within gain an

industry by working with other firm. The two general types of cooperative strategies are collusion and strategic alliances. Collusion is the active cooperation of firms within an industry to reduce output and raise prices in order to

get around the normal economic law firms of supply and demand. direct Collusion may be explicit , in which cooperate through communication and negotiation , or tactics in which firms cooperate ndirectly through an informal system of signals . A strategic alliance is a partnership of two or more corporations or business units to achieve strategically significant objectives that are mutually beneficial. Mutual service consortia is a partnership of similar companies in similar industries who pool their resources to gain a benefit that is too expensive to develop alone , such as advanced technology. Joint venture is a cooperative business , activity , formed by two

or more separate organizations for strategic purpose Licensing arrangement is an arrangement in which the licensing firms grant rights to another firm in another country or market to produce and /or sell a product. Value chain partnership is a strong and close alliance in which one company or unit forms a long-term arrangement with a key supplier or distributor for mutual advantage.

Business level strategy

Business level strategies details actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific , individual product or service markets. business level strategy is concerned with firms position in an industry , relative to competitors and to the five forces of competition

Classification of organization structure

The product to be developed is comprehensible for one person. one person likely to have all the knowledge needed to develop manufacturing and assembly. The product to be developed has a fairly low complexity, but total work is high. This kind of product is likely to be developed within one functional department. The product to be developed consists of a lot of different elements, such as software, PCB, power supply and mechanical structure.

 The product is complex. Total work is very high. Employees can thus participate on a full time basis.

Human Organization structure According to the management science , most human organizations fall roughly into four categories :

Pyramid or hierarchies:

an arrangement with leader who leads leaders. In a hierarchy every employee tends to rise to his level of incompetence.

Committees or juries:

these consist of peers who decide as a group, perhaps by voting. Committee is usually assigned to perform or lead

further actions after the group comes to a decision, whereas members of a jury come to a decision.

Business strategy implementation Implementation strategy entails converting the organizations strategic plan into action through the development of programs, budgets and procedures .It is job of whole management team. all managers become strategy implementers in their area of authority and responsibility, and all employees are participants.

Program :

it is statement of the activities or step needed to accomplish a

single-use plan. It may involve restructuring the corporation , changing companys internal culture , or beginning a new research \efforts.

Budgets : is a statement of a corporation's programs in terms of dollars. Procedures :

(SOP) standard operating procedures are system of sequential steps or techniques that describe in detail how a particular task or job is to be done.

Leadership Strategy The combination of leadership with management leads to success because the vision and strategy is backed up with planning, budgeting, and operating to see vision achieved. Leadership skills are acquired over a lifetime by gaining knowledge and sharing it to enhance the organizations full potential. A leader is able to anticipate the future and allow for developments in technologies and changes in the marketplace or the global economy.

 Leadership includes the vision, strategy, communications and empowerment that allow entire company to participate in its growth and development.