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  • Market Research Report: Water Purifier Market in India 2012

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    Netscribes, Inc.
    51 views12 pages
      For the complete report, get in touch with us at : info@netscribes.com Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious. The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players has been highlighted in the next slide as per the prevalent technology. Subsequently, the major technologies in the market are also explained. Furthermore, a snapshot of the players is given in the next slide along with insights about the after sales aspect. Major distribution models are also explained along with an indicative requirement for a franchise in this business. In the next section drivers and challenges has been highlighted. Drivers include increase in urbanization which will call for more use of water purifiers. Also cities with population of more than 1 million are also increasing. Water purifiers have still not penetrated the market in a big way which provides opportunity for the manufacturers. Also these days’ water purifiers are available in various price points which is helping the market to grow. Also the lack of clean water is helping the market to grow as the sources of fresh water are decreasing. Again increase in water borne diseases has paved the way for the increase in water purifiers. The challenges identified are low awareness about water purifiers and the need for the same. Also, an average individual buyer would find it difficult to understand the various jargons related to water purification. In the next section market trends have been highlighted which includes focus on rural India as the market is largely under-penetrated. Also more players are crowding the market as they find the market to be lucrative and largely untapped. Also, the aggressive players are increasing the point of sales by going for the tie-ups and through various events. The competition section begins with a Porter’s five forces model which analyses the dynamics of the market. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed. The last section offers strategic recommendations for the players in the water purifier market. Table of Contents Page 1: Executive Summary Introduction Page 2: Introduction to water purifier market- Market Size and Growth (value wise) (2011-2015e) Market Overview Page 3: Market Overview (1/3)-Market size and growth (value wise) (2011-2015e), Market size and growth (based on units sold) (2011-2015e), Purchase Criterion Page 4: MRI market overview (2/3) – Organized sector Vs Unorganized sector, Revenue: Urban Vs Rural, Penetration- Water Purifier: Rural and Urban Page 5: Market Overview (3/3) - Market Share: RO Purifiers (Top 4), UV Purifiers (Top 4), Offline based (Top 4) Page 6: Major technologies Page 7: Major players Page 8: Major distribution models Drivers & Challenges Page 9: Summary Page 10- 12: Key drivers Page 13: Key challenges Trends Page 14: Summary Page 15- 16: Key Trends Competition Page 17: Market Competition- Porter’s five forces analysis Page 19-30: Major public players Page 31-39: Major private players Strategic Recommendations Page 40: Key Strategic Recommendations Appendix Page 41: Appendix

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    Market Research Report : Water purifier market in India 2012

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      For the complete report, get in touch with us at : info@netscribes.com Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious. The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players has been highlighted in the next slide as per the prevalent technology. Subsequently, the major technologies in the market are also explained. Furthermore, a snapshot of the players is given in the next slide along with insights about the after sales aspect. Major distribution models are also explained along with an indicative requirement for a franchise in this business. In the next section drivers and challenges has been highlighted. Drivers include increase in urbanization which will call for more use of water purifiers. Also cities with population of more than 1 million are also increasing. Water purifiers have still not penetrated the market in a big way which provides opportunity for the manufacturers. Also these days’ water purifiers are available in various price points which is helping the market to grow. Also the lack of clean water is helping the market to grow as the sources of fresh water are decreasing. Again increase in water borne diseases has paved the way for the increase in water purifiers. The challenges identified are low awareness about water purifiers and the need for the same. Also, an average individual buyer would find it difficult to understand the various jargons related to water purification. In the next section market trends have been highlighted which includes focus on rural India as the market is largely under-penetrated. Also more players are crowding the market as they find the market to be lucrative and largely untapped. Also, the aggressive players are increasing the point of sales by going for the tie-ups and through various events. The competition section begins with a Porter’s five forces model which analyses the dynamics of the market. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed. The last section offers strategic recommendations for the players in the water purifier market. Table of Contents Page 1: Executive Summary Introduction Page 2: Introduction to water purifier market- Market Size and Growth (value wise) (2011-2015e) Market Overview Page 3: Market Overview (1/3)-Market size and growth (value wise) (2011-2015e), Market size and growth (based on units sold) (2011-2015e), Purchase Criterion Page 4: MRI market overview (2/3) – Organized sector Vs Unorganized sector, Revenue: Urban Vs Rural, Penetration- Water Purifier: Rural and Urban Page 5: Market Overview (3/3) - Market Share: RO Purifiers (Top 4), UV Purifiers (Top 4), Offline based (Top 4) Page 6: Major technologies Page 7: Major players Page 8: Major distribution models Drivers & Challenges Page 9: Summary Page 10- 12: Key drivers Page 13: Key challenges Trends Page 14: Summary Page 15- 16: Key Trends Competition Page 17: Market Competition- Porter’s five forces analysis Page 19-30: Major public players Page 31-39: Major private players Strategic Recommendations Page 40: Key Strategic Recommendations Appendix Page 41: Appendix

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    51 views12 pages

    Market Research Report: Water Purifier Market in India 2012

    Uploaded by

    Netscribes, Inc.
      For the complete report, get in touch with us at : info@netscribes.com Water Purifier Market in India is expected to grow at a healthy rate as the awareness for water purifier is on the rise and people are becoming more health conscious. The report begins with an introduction on water purifier and how the global market will grow in next few years. It also highlights the major types of purification carried out by the water purifier. In the market overview section the market size and growth rate in terms of value and volume has been highlighted. Also the purchase criterion for water purifiers has been tabulated. In the next slide the revenue from rural market and urban market has been shown. Further the penetrations in these markets are also depicted. Again, the water purifier market in terms of organized and unorganized sector has been illustrated. Also, the market share among the players has been highlighted in the next slide as per the prevalent technology. Subsequently, the major technologies in the market are also explained. Furthermore, a snapshot of the players is given in the next slide along with insights about the after sales aspect. Major distribution models are also explained along with an indicative requirement for a franchise in this business. In the next section drivers and challenges has been highlighted. Drivers include increase in urbanization which will call for more use of water purifiers. Also cities with population of more than 1 million are also increasing. Water purifiers have still not penetrated the market in a big way which provides opportunity for the manufacturers. Also these days’ water purifiers are available in various price points which is helping the market to grow. Also the lack of clean water is helping the market to grow as the sources of fresh water are decreasing. Again increase in water borne diseases has paved the way for the increase in water purifiers. The challenges identified are low awareness about water purifiers and the need for the same. Also, an average individual buyer would find it difficult to understand the various jargons related to water purification. In the next section market trends have been highlighted which includes focus on rural India as the market is largely under-penetrated. Also more players are crowding the market as they find the market to be lucrative and largely untapped. Also, the aggressive players are increasing the point of sales by going for the tie-ups and through various events. The competition section begins with a Porter’s five forces model which analyses the dynamics of the market. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed. The last section offers strategic recommendations for the players in the water purifier market. Table of Contents Page 1: Executive Summary Introduction Page 2: Introduction to water purifier market- Market Size and Growth (value wise) (2011-2015e) Market Overview Page 3: Market Overview (1/3)-Market size and growth (value wise) (2011-2015e), Market size and growth (based on units sold) (2011-2015e), Purchase Criterion Page 4: MRI market overview (2/3) – Organized sector Vs Unorganized sector, Revenue: Urban Vs Rural, Penetration- Water Purifier: Rural and Urban Page 5: Market Overview (3/3) - Market Share: RO Purifiers (Top 4), UV Purifiers (Top 4), Offline based (Top 4) Page 6: Major technologies Page 7: Major players Page 8: Major distribution models Drivers & Challenges Page 9: Summary Page 10- 12: Key drivers Page 13: Key challenges Trends Page 14: Summary Page 15- 16: Key Trends Competition Page 17: Market Competition- Porter’s five forces analysis Page 19-30: Major public players Page 31-39: Major private players Strategic Recommendations Page 40: Key Strategic Recommendations Appendix Page 41: Appendix

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    WaterPurifierMarket India
    June2012

    ExecutiveSummary
    InIndiathewaterpurifiermarkettogrowonasteadypathaspeoplearebecomingmore healthconscious ThemarketispoisedtoreachtoINRAbnby20 fromthecurrentINRBbngrowingata CAGRofc% Thewaterpurifiermarketislargelyuntapped PopularityofReverseOsmosiswaterpurifiersisontherise Drivers Increaseinurbanization Underpenetrationofwater purifiers Affordable Lackofcleandrinkingwater Increaseinwaterbornediseases FocusonruralIndia Moresellingpoints Increasednumberofplayers Challenges Lowawareness Lackofstandardization

    Market Overview

    Drivers& Challenges

    Trends

    P M A S
    MajorPlayers Company3 Company4

    E L

    Competition

    Company1 Company2

    Company5 Company6

    WATERPURIFIERMARKETININDIA2012.PPT

    Introduction MarketOverview Drivers&Challenges Trends Competition StrategicRecommendations Appendix

    WATERPURIFIERMARKETININDIA2012.PPT

    Globallywaterpurifiermarketisonasteadypathon accountofhighdemandfromdevelopingcountries
    Introduction
    GloballyGmnpeopledonothaveaccesstoclean drinkingwater Asaresultofwhichtheysufferfromvariousdiseases likediarrhea
    OutofwhichCmnpeoplediebecauseofwaterborne diseases

    MarketSize&Growth
    800 600 400 200 0

    a% A B C D E

    Globally,thedemandforwaterpurifierislikelyto comefromthedevelopingcountries

    PurificationTypes
    Typesofpurificationdonebywaterpurifiers Biologicalcontaminants Chemicaltoxins Excessivesalts Excessiveiron Microorganisms

    P M A S
    Regions CountryA CountryB CountryC

    20

    WaterPurifier:TopGrowingRegions

    E L
    20e

    20e

    20e

    20e

    ThedemandinTypeAmarketischaracterized bysophisticatedwaterpurifiersemploying membranetechnologies

    WATERPURIFIERMARKETININDIA2012.PPT

    Introduction MarketOverview Drivers&Challenges Trends Competition StrategicRecommendations Appendix

    WATERPURIFIERMARKETININDIA2012.PPT

    Waterpurifiermarkettogrowonastrongpathasthelevel ofurbanizationtoincreaseinfuture
    MarketOverview (1/3)
    IndiawithapopulationofDbnprovidesimmense opportunitytothewaterpurifiermanufacturers InIndiaonlyk%ofthetotalpopulationhaveaccess tosafedrinkingwater whichinturngivesscopeto penetratethemarket Greaterhealthconsciousnessandurbanizationcan alsopullthemarketsignificantly

    MarketSize&Growth(Value)
    80 60 40 20 0

    K1% W E R Q

    PurchasingCriterion
    WaterQuality Electricity Storage Waterfacility Contamination Ifthewaterishard/highlysalineROwater purifiershouldbethepreferredtype

    Iftheplacedoesnothaveelectricity,storage basedpurifiersshouldbechosen UVbasedwaterfiltersdonothavestorage facility BothUVandROneedasteadysupplyof water

    P M A S
    20
    15 10 5 0

    MarketSize&Growth(Volume)
    K2% D G J H

    E L
    20e 20e

    20e

    20e

    20e

    Ifthewateriscontaminatedbeyond80PPM, ROwaterfilterwouldbepreferred

    20

    20e

    20e

    20e

    WATERPURIFIERMARKETININDIA2012.PPT

    Drivers&Challenges Summary

    Drivers
    Increaseinurbanization Underpenetrationofwaterpurifiers Availabilityofwaterpurifieratvarious pricepoints Lackofcleandrinkingwater Increaseinwaterbornediseases

    Challenges
    Lowawareness Ambiguityinstandardization

    WATERPURIFIERMARKETININDIA2012.PPT

    Trends Summary

    FocusonRuralIndia

    Key Trends
    MoreSellingPoints IncreasedNumberof Players

    WATERPURIFIERMARKETININDIA2012.PPT

    Public:DomesticCompany Company 1
    CompanyInformation
    CorporateAddress TelNo. FaxNo. Website Yearof Incorporation BlockABC CityXYZ 123456 1234567

    OfficesandCentres India

    http://www.abc123com/
    20

    ProductsandServices
    Category Product1 P1,p2,p3

    Products/Services

    P M A S

    E L
    ABC XYZ MNO

    CityA

    KeyPeople
    Name abc xyz mno Designation

    WATERPURIFIERMARKETININDIA2012.PPT

    Public:DomesticCompany Company 1
    FinancialSnapshot
    Revenue
    6 4 2 0

    KeyRatios
    NetIncome x3 x4
    0.15 0.10 0.05 0.00

    Particulars

    yoy change (20)


    a1 b1 c1 d1 e1 f1 g1 h1

    20

    20

    20

    20

    ProfitabilityRatios
    x1 x2 OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets
    a b c d e f g h a2 b2 c2 d2 e2 f2 g2 h2 a3 b3 c3 d3 e3 f3 g3 h3 a4 b4 c4 d4 e4 f4 g4 h4

    20

    20

    20

    20

    FinancialSummary
    ThecompanyincurredanetprofitofINRAmninFY20,as comparedtonetprofitofINRBmninFY20 ThecompanyreportedtotalIncomeofINRXmninFY20, registeringanincreaseofr%overFY20 Thecompanyearnedanoperatingmarginofd1%inFY20 an decreaseofk%pointsoverFY20 ThecompanyreporteddebttoequityratioofginFY20,an increaseofr%overFY20

    CostRatios

    FinancialSummary
    Indicators
    MarketCapitalization(INR) TotalEnterpriseValue(INR) EPS(INR) PERatio(Absolute)

    Value(DDD/MMM/YYYY)
    a b c d

    P M A S
    LiquidityRatios
    CurrentRatio CashRatio

    Operatingcosts(%ofSales) Administrationcosts(%of Sales) Interestcosts(%ofSales)

    E L
    i1 j1 k1 l1 m1 n1 01 p1 q1 r1 s1 t1 u1

    i j k

    i2 j2 k2

    i3 j3 k3

    i4 j4 k4

    l m

    l2 m2

    l3 m3

    l4 m4

    LeverageRatios

    DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio

    n o p

    n2 o2 p2

    n3 o3 p3

    n4 o4 p4

    EfficiencyRatios

    FixedAssetTurnover AssetTurnover CurrentAssetTurnover WorkingCapitalTurnover CapitalEmployedTurnover

    q r s t u

    q2 r2 s2 t2 u2

    q3 r3 s3 t3 u3

    q4 r4 s4 t4 u4

    Improved

    Decline

    WATERPURIFIERMARKETININDIA2012.PPT

    10

    Public:DomesticCompany Company 1
    KeyBusinessSegments
    EnamelledWireandStrips
    6,000 4,000 2,000 0

    KeyGeographicSegments
    India d c1

    6,000 4,000 2,000 0

    c a b

    b1 a1

    20

    20

    20

    20

    KeyRecentDevelopments
    Description Overview Productionfacilities Shareholdingpattern Clients Investments

    ItsellsproductAunderthebrandnameofabg &def InIndiathecompanyhaskmanufacturinghubsandjmarketingoffices Promotersofthecompanyholdj%ofthesharewhilek%isheld bygeneralpublic Clientsarespreadacrossghj countriesspanningacrosstcontinents ThecompanywantstoinvestINRKmninacompanythroughajointventureinCountry2 producingproductaandproductb SofarthecompanyinvestedINR0.CmnincompanyAincountryA
    11

    P M A S
    News

    20

    E L
    20

    20

    WATERPURIFIERMARKETININDIA2012.PPT

    Thankyoufortheattention
    TheWaterPurifierMarket IndiareportispartofResearchonIndiasConsumerGoodsSeries. Formoredetailedinformationorcustomizedresearchrequirementspleasecontact: Phone: EMail: +913340646214 sales@netscribes.com

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    AboutNetscribes Netscribesisaknowledgeconsultingandsolutionsfirmwithclienteleacrosstheglobe.Thecompanysexpertisespansareasofinvestment& businessresearch,business&corporateintelligence,contentmanagementservices,andknowledgesoftwareservices.Atitscoreliesatrue valuepropositionthatdrawsuponavastknowledgebase.Netscribesisaonestopshopdesignedtofulfilclients profitabilityandgrowth objectives. Disclaimer:Thisreportispublishedforgeneralinformationonly.Althoughhighstandardshavebeenusedinthepreparation,Netscribes is notresponsibleforanylossordamagearisingfromuseofthisdocument.ThisdocumentisthesolepropertyofNetscribesandprior permissionisrequiredforguidelinesonreproduction.


    WATERPURIFIERMARKETININDIA2012.PPT

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