Gerald Nanninga

56 Village Green Dr., Westerville, OH 43082 Phone: (614) 891-3638 Cell: (612) 239-0288 Email: gerald_nanninga@hotmail.com Web: www.VisualCV.com/geraldnanninga Strategic Planning Blog: http://planninga-from-nanninga.blogspot.com

VP/Director of Strategy (MBA)

Successfully combines a passion for strategy with skills in both finance and marketingto help management: a) b) c) d) Determine the position where the business can win and reach its full potential; Identify the key strategic issues which are holding a business back from being its best; Define the key opportunities and actions needed to achieve/leverage the winning position; and Help the company achieve the plan.

Strategic Planning Process Skills: Corporate & Business Unit Planning, Positioning, Portfolio Planning, Visioning Finance Evaluation/Monitoring Skills: Financial Planning/Analysis, Financial Modeling, DCF, Budgeting. Marketing Skills: Brand Positioning, Consumer Research, Advertising Business Situation Experience: New Ventures, Innovation, Domestic & International Business Development, Startups, Acquisitions, Divestitures, Strategic Alliances, Bankruptcies, Debt Refinancing, IPOs, Cross Functional Teams

Planninga From Nanninga

Strategy Consulting, Westerville, OH

Principal Consultant
Retail Ventures, Inc. (RVI)

2011-2012

Use a proprietary approach built on a lifetime of experience in strategic planning, marketing and finance to solve problems for clients. Produce world recognized books and blog on strategic planning issues.
Retail Holding Co., Columbus, OH

Vice President of Corporate Planning & Analysis

2003-2011

Reported to CEO. Key player in all major strategic and financial activity taken by RVI. Was a much sought after leader/member of cross functional teams to improve strategic and operational performance. Go-to person for special projects. Managed the corporate budgeting department; monitored divisional/department performance versus budget; managed financial modeling and analysis for decision-making. Strategic Challenge: Optimize the performance of the RVI portfolio: DSW ($1.5 Billion Shoe Retailer), Filenes Basement ($.4 Billion Fashion Retailer), and Value City ($1.2 Billion Department Store). Solution: Spun off minority portion of DSW in IPO, unlocking over $200 million in value while still maintaining control. Spinoff allowed division to more aggressively pursue growth (more stores, new departments). Was a key player in implementing the IPO, developing financial models and articulating strategy.

Used DSW shares to back a corporate refinancing, raising over $140 million (used to lower debt costs Was a leader in creating the repositioned Value City with a new strategy (new merchandising focus,

and fund strategic investments in Value City and Filenes Basement). Was a key player on the refinance team. new store design) and new cost structure (saving $20 mil. annually). Sales rebounded, then positioned chain to be sold. Developed financial models and selling documents leading to sale.

models and selling documents leading to sale. Results: more than 500%.

Determined Filenes Basement should be sold (niche too small to cover overhead). Developed financial During tenure, company moved from a loss to a net profit, with stock price up 400% and cash flow up

Gerald Nanninga Resume (614) 891-3638

Page Two Retail Consulting Firm, Golden Valley, MN

Retail Masters, LLC

Independent Consultant (Specializing in Cons. Research/Retail Strategy)

2003-2003

Consulted with top retail executives on strategy and business planning issues. Clients included Tweeter ($.75 Bil. high-end electronics retailer, 175 stores at time of consulting). Specialized in developing a consumer research foundation for creation of revised Tweeter strategy. Strategic Challenge: Reinvent Tweeter for the changing marketplace, where big-box stores like Best Buy were encroaching into their traditional higher-end stronghold. Solution: Moved business model from a product-centric approach (selling boxes) to a solution-centric approach (selling fully-designed home entertainment rooms).

Radically redesigned store prototype and selling experience (less about displaying merchandise, more
about showcasing what a great entertainment experience would feel like in ones home). Results: The new prototype, based on the revised strategy, proved successful and out-performed the rest of the company.

Best Buy Co., Inc.

$34 Bil. Electronics Retailer (at time of employment), Richfield, MN

Vice President of Strategic Planning

1998-2003

Successfully created and managed the corporate strategic planning process that restructured Best Buy from a one-business firm to a multi-business portfolio. Managed multiple departments, a staff of 12, and oversaw annual budget of approximately $10 mil. Was in high demand as a partner for cross-functional projects, a thought-leader whose opinion was sought throughout the organization, and a popular public speaker. Managed engagements with outside consultants. Strategic Challenge: Expand the profit potential beyond what is available by just being a traditional big-box retailer. Solution: Worked on variety of cross-functional teams to shift emphasis from product-selling to more selling of higher-margin related services (examples: Geek Squad, attachment of internet services to product sales, partnering with Netflix, etc.).

Diversified into multiple retail formats by first setting up list of options, getting executive buy-in, and

then working the plan to make it happen (examples: Magnolia high end home entertainment, BestBuy.Com, Best Buy Mobile, etc.). with acquiring Futureshop in Canada).

Developed master strategy for international diversification and assisted in its implementation (starting Convinced management to use retail strength to gain a greater share of the profitability of the entire
entertainment ecosystem (converting vendors into strategic partners; backward integration).

Set up New Venture Board to create and incubate potential new growth opportunities.
Results: Contributed to making Best Buy the largest and most profitable retailer in its segment. During time at Best Buy, sales increased approximately 150% and net income increased by approximately 275%.

Gerald Nanninga Resume (614) 891-3638

Page Three

Supervalu Inc.

$32 Bil. Food Retailer/Wholesaler (at time of employment), Eden Prairie, MN

Director of Strategic Planning

Managed the strategic planning process for Supervalu and its divisions. Managed the Corporate Strategic Planning Department.

1990-1998

Was a major contributor to the $ 1.1 billion acquisition and assimilation of Wetterau, which increased Supervalus sales by over 50%.

Strategic Challenge: The growth of chains and supercenters were putting the independent grocerthe key customer of Supervaluout of business. Solution: Developed portfolio of niche retail concepts (like Save-A-Lot) so that independent grocers no longer competed directly against the chains (successful co-existence).

Created specialty distribution concepts in areas where the chains were more likely to seek an outside
distributor (like the W. Newell & Co. perishables division). acquisition of Albertsons).

Developed strategy and plan to become more aggressive at owning retail stores (culminating in the
Results: During time at Supervalu, sales increased approximately 72%.

Contributed to making Supervalu the largest food wholesaler/retailer in the US, with profits larger than its next six competitors combined.
$3.3 Bil. Disc. Retailer (at time of Employment), Green Bay, WI

Shopko Stores, Inc.

Various Manager-Level Positions

1979-1990

Repositioned various departments (Apparel, Books). Created new departments (Dental Centers). Created new formats (Twin Valu supercenter concept, used by Sam Walton as a guide in forming Wal-Mart Supercenters). Developed repositioning for entire chain. Restructured the Shopko print advertising program, which improved sales while lowering costs. Consumer research projects included consumer segmentation and studies of market shares and image ratings. Strategic Challenge: How to survive as a regional discount chain against Wal-Mart, Target, and K Mart. Solution: Repositioned Shopko as a category dominant merchant rather than a traditional discount store and built a category assortment where the chain could win (expanding some categories, shrinking others).

Leveraged health care strength into related businesses. Diversified into Twin Valu supercenter concept (created the business plan and financials).
Results: As a result of this repositioning, Shopko grew profits at a faster rate than Wal-Mart or Target and was the only regional discounter to never suffer severe financial difficulties in the 1980s and 1990s.

Education

MBA, University of Michigan Ross Graduate School of Business, Ann Arbor, MI

BA, University of Michigan, Ann Arbor, MI