DIRECT RESPONSE BRANDING; structurally better marketing & sales

Most of the middle-sized business owners I know find marketing money thrown into a
bottomless pit and they are mostly right. However, it is also possible to arrange
marketing and sales in such a way that it will generate a structural stream of turnover.
With structural I mean that it is not dependent on casual meetings or orders granted by
an acquaintance but that you can tell in advance with certainty how much turnover will
be minimumally generated .

This certainty is not to be obtained at day one, for you will have to test first what
works well in your case, but after a few months a mathematical relation will develop
between the amount of money you spend on marketing and the turnover quantity brought
in. As rule of thumb I assume that you should gather at least 10 euro turnover for every
euro you spend on marketing. For my own enterprise this is 1 to 17.5 for the whole of
2006, though. (Thanks to Ben Mack, however, I have improved a lot in the course of
2006. Example: in the month of December 2006, this relation was 1 to 29.5. Thanks Ben!
).

It is a delight to undertake things with this certainty. For instance, I am thus absolutely
sure of having more than enough work for the coming years. But also determining the
marketing budget for next year is relatively simple. I merely start from the assumption
of a modest 50% growth in turnover (the 2006 turnover increased with 421 %) and
divide the planned turnover by a conservative conversion ratio of 1 to 10 and see, I know
how big my marketing budget should be in order to realize this turnover.

Of course it is exciting to raise the marketing budget for the first time just like that
for who knows: perhaps you will sell the bear’s skin even before you have shot it.
Therefore I have been experimenting the last couple of months to see what happens
when you suddenly spend more on marketing or less on the other hand. Of course there
is some fluctuation as to when you change the amounts of money but on the average the
ratio remains the same. This makes investment in marketing very simple indeed.

Mind you: the above would not have succeeded with the normal type of marketing you
meet everywhere. This has only been successful for me by using the secret of Direct
Response Branding. Direct Response Branding is the combination of Direct Response
Marketing and Branding. I wrote a complete report on this that is available free so I
won’t go into this too much but what it boils down to is using the best of Branding to
establish a good and authentic relationship with your clients and potential clients and
using the best of N LP to influence your clients as positively as possible within this
relationship.
Since I am deeply convinced of the fact that this is the way to do marketing and sales
in an open and honest way in the 21st century, I am organizing the Direct Response
Branding seminor in Amsterdam on the 13th, 14th and 15th April 2007. During this
seminar I will teach you how to use Direct Response Branding for your personal business
in order to structurally convert marketing euros into turnover. But I won’t do this by
myself for I succeeded in making Ben Mack come to Holland in order to share his
wisdom with us.

Ben Mack is a guru in the field of Branding. He worked as Vice-President for the most
important Bureau of Branding in the United States. He started the jojo rage and has
been responsible for the Cingular (the American Vodaphone) and Mitshubishi campaigns
in the United States. His book “Think Two Products Ahead” will be published by Wiley at
the end of January 2007. I saw Ben at work determining the Brand Essence of
companies and he does have a sixth sense for what works and what doesn’t.

It is therefore not surprising that Ben asks $ 5000.- for half a day’s consultancy work.
That’s why I am glad that he promised to put work in this three day seminar. His
expertise in the field of Branding and my expertise in the field of NLP and influencing
will see to it that you learn the following points during this seminar:

How does the marketingfunnel (?) for your organization work from target
audience to lead to prospect to closed deal

How do you make use of information products to build an open, honest and
authentic relationship with your clients and potential clients

What is the Brand Essence of your organization and how do you use this to
strengthen the tie with your clients

How do you achieve optimum use of the principle of Think Two Products Ahead
for your enterprise

How will you make more people buy with you, buy more and buy more often

The fee for this seminar is 1295.- euro VAT excl. The days are from 10.00 till 17.00
hours with a lunchbreak of an hour, not included. For quick deciders there will be a 10%
early-bird-discount until February 15, 2007. Then the fee will thus be 1165.- euro VAT
excl. All participants will get Ben’s book “Think Two Products Ahead” and my NLP and
NHR Practice CD. In case you want to make use of this offer, enter your name on the
following entrance form.