Professional Documents
Culture Documents
University of Mumbai
DURGADEVI SARAF INSTITUTE OF MANAGEMENT STUDIES Malad (West) Mumbai 400 064
DECLARATION
I, NAKUL HURKAT, MMS student of Durgadevi Saraf Institute of Management Studies hereby declare that, I have completed my project, titled OVERVIEW AND
The information submitted herein is true and original to the best of my knowledge.
Signature of Student,
VINAY MERTIA
MMS (2011-2012) DSIMS
Certificate
This is to certify that the project titled OVERVIEW AND SUPPLY CHAIN MANAGEMENT OF DAIRY INDUSTRY is submitted as per the requirement of the degree of Master of Management Studies by NAKUL HURKAT
This Project has been carried under the guidance of Miss Shivani kumra
(Project Guide)
(Director)
ACKNOWLEDGEMENT
I take immense pleasure in submitting the project report on Launch of Elavo with Special Focus on BTL Activation in Offices & Market Study on Skin Care Segment.
With a deep sense of gratitude I would like to thank Mr. Arijit Sen, (General Manager Health Care Division), Miss Ankita Sen (Account Relationship Manager) from Amra Remedies Limited for devoting their valuable time and guiding me to complete my project as and when I approached them.
I owe a special thanks to my project guide, Mr. Goonpreet Singh, for providing constant support & guidance throughout the project.
I also thank full to Prof. Rakesh Singh (Director) for giving me this opportunity. I am highly obliged for the resources he provided to me for the completion of the project.
I would like to thank each and every person who has contributed towards the successful completion of the project work.
TABLE OF CONTENTS
SR. NO. 1. 2 3 3.1 3.1.1 3.1.2 3.2 3.3 4 4.1 4.1.1 4.1.2
CONTENTS ACKNOWLEDGEMENT EXECUTIVE SUMMARY INTRODUCTION THE COMPANY AND ITS LEADERSHIP ARCH PHARMALABS AMRA REMEDIES FMCG SECTOR IN INDIA RETAIL SECTOR IN INDIA PROJECT DETAILS LAUNCH OF ELAVO UNDERSTANDING TOILET SEAT SANITIZER CATEGORY UNDERSTANDING THE CHANNELS OF DISTRIBUTION (MODERN & GENERAL TRADE) BTL ACTIVATION IN OFFICES ( INDIVIDUAL ASSIGNMENT) UNDERSTANDING SALES MECHANICS IN MODERN & GENERAL TRADE MERCHANDIZING STANDARDS PRODUCT DISPLAYS PROMOTIONAL OFFERS MAKING SALES PRESENTATION (MARKET VISIT) MARKET STUDY ON HAIR CARE SEGMENT IN INDIA HAIR CARE PRODUCTS HAIR SPA CONCEPT HAIR SPA TREATMENT HAIR SPA PRODUCTS USED IN INDIA ACTIVE INGREDIENTS COST AVAILABILITY FINDINGS & CONCLUSIONS ANNEXURES BIBILIOGRAPHY
PAGE NOS.