A report submitted to Dibrugarh University, Dibrugarh IN THE PARTIAL FULFILLMENT OF THE PAPER PROJECT REPORT ONA STUDY OF THE

FEASIBILITY OF BRANDED FUEL IN

FEW DISTRICTS OF ASSAM

OF THE B.COM (ACCOUNTING & FINANCE) COURSE SUBMITTED BY: RAJ SHEKHAR SAHU Roll no: Registration no: Golaghat Commerce College 2010-2011 UNDER THE GUIDANCE OF: DR. PRANJAL PRATIM DUTTA M.COM., Ph.D.

A PROJECT REPORT TITLED

A STUDY OF THE FEASIBILITY OF BRANDED FUEL IN FEW DISTRICTS OF ASSAM

SUBMITTED TO DIBRUGARH UNIVERSITY FOR PARTIAL FULFILLMENT OF B.COM. SPECIALITY COURSE (ACCOUNTING & FINANCE)

NAME OF GUIDE: Dr. PRANJAL PRATIM DUTTA M.COM., Ph.D. Asstt.Professor, Deptt.of Accountancy Golaghat Commerce College

SUBMITTED BY: RAJ SHEKHAR SAHU Roll No.: Registration No.: Date of Submition:

Dr. Pranjal Pratim Dutta, M.Com., Ph.D Asstt.Professor, Deptt.of Accountancy Golaghat Commerce College Golaghat -785621 (Assam)

Tel.Nos. 03774-246250 (R) 91-9435053370(M) E-mail: prnjl_dtta@rediffmail.co

CERTIFICATE OF THE GUIDE

This is to certify that Mr. Raj Shekhar Sahu, student of Golaghat Commerce College has successfully completed her project entitled A Study of the feasibility of branded fuel in the few districts of Assam under my guidance and supervision. He has fulfilled all the requirements of the project work under Dibrugarh University. The project is the result of his own investigation.

(DR. PRANJAL PRATIM DUTTA)

DECLARATION

I Mr. Raj Shekhar Sahu, student of Golaghat Commerce College, do hereby declare that the project report entitled, A STUDY OF THE FEASIBILITY OF BRANDED FUEL IN THE FEW DISTRICTS OF ASSAM, that has been submitted by me as a requirement of B.Com Final year Course given under Dibrugarh University.

I hereby declare that this project report is an outcome of my individual effort and no part of it has been extracted from any other published research or journals, articles or newsletters except those specified in references.

RAJ SHEKAR SAHU B.Com 3rd year

PREFACE
Projects are an indispensable part of any kind of formal education that help us to have a practical exposure as well as better insight of the subject, which we are studying. In professional courses like B.Com, we are basically trained and equipped with strong theoretical knowledge of how business operates and what are the methods and techniques of running a successful business. The program is designed to provide both portfolio of strong functional skills and the ability to apply, adapt and integrate those skills in different management settings. But no course of study is fully completed unless there is first hand on the job practical knowledge of the business and professional way of working. Therefore, to reinforce this strong theoretical base by practical knowledge, the students are assigned certain projects and are asked to prepare a project report.

I have prepared a project report on

A study of the Feasibility of Branded Fuel in Few District of Assam

The report has been prepared keeping in mind all the important practical aspects and in-depth analysis of the data collected. Every effort has been made to make the recommendation as scientific and practical as possible.

ACKNOWLEDGEMENT

Every mature individual in professional life is keenly aware of his sense of indebtness to many people who have stimulated and influenced his intellectual development. Ordinarily this feeling is expressed in customary gesture of acknowledgement. Therefore, it seems as a right to acknowledge my gratitude with sense of veneration to the almighty God and various people who helped me during the course of the project work. As it is said that Success is the sweetest flower in the garden of hard work but thinking of success is merely creamy fudge without an adequate guidance I would like to express my profound gratitude to Dr. Padma Lochan Bhuiyan, Principal of Golaghat Commerce College for giving me opportunity to undertake this project. I owe a great debt of gratitude and sincere appreciation to my supervisor,.. Who helped me by providing, suggestions constructive criticism throughout the entire course of project. Accurate, immanent and systematically planned working is really a precious tool to be succeeding, which I have learned from him. Deep appreciation has been extended to the officers of NRL, who have helped me by providing various data for my project. Lastly, I want to thank my dearest parents for pitching in with their patience and invaluable feedback. It was enjoyable discussing some of the aspects with them.

RAJ SHEKHAR SAHU

EXECUTIVE SUMMARY:INTRODUCTION- NUMALIGARH REFINERY LIMITED, Which was set up at

Numaligarh in the district of Golaghat (Assam) in accordance with the provisions made in the historic Assam accord signed on 15th August 1985, has been conceived as a vehicle for speedy industrial and economic development of the region. NUMALIGARH REFINERY LIMITED was incorporated on 22nd April 1993.Presently BHARAT PETROLEUM CORPORTION LIMITED(BPCL) holds 62% of company paid up equity capital while government of Assam, oil India limited and oil development board are the other shareholders with the equity participation of 12.35% each. The company started commercial operation from October 2000 and has performing creditably ever since. With its track record of profitability steady growth, it has the status of a MINI RATHA PSU.

TOPIC OF THE STUDY: A STUDY OF THE FEASIBILITY OF BRANDED FUEL IN

FEW DISTRICTS OF ASSAM

INSTITUTIONAL GUIDE:LOCATION: - Golaghat DURATION: - 15-12-10 to 10-3-11

OBJECTIVE OF THE STUDY:

To study the customer perception about NRLs fuel. To know which factor influence more a customer in choosing NRLs retail outlets. To know the customer perception about branded fuel.

To know which factor influence more a customer in choosing branded fuel. To analyze the percentage of branded fuel use compare to unbranded fuel.

To study growth rate of branded fuel. To analyze the market share of branded fuel capture by other oil marketing company.

 To study the customers expectations about NRLs branded fuel. To identify NRLs retail outlet for launching branded fuel and identify estimated sales of branded fuel.

To identify the infrastructure planning for launching branded fuel in NRLs retail outlets.

STATEMENT OF THE PROBLEM:

In the emerging knowledge base economy, it has become necessary to know how much market price lies with the brand name. The study of brand awareness is essential in marketing planning. Customers need and preference keeps changing where brands ultimately command customers loyalty. The realistic side of the problem is to know the acceptance level of the brand awareness towards the product. The study will help us to understand the brand awareness, what problems are facing by the consumers, which appropriate measures taken to solve problems. This project has mainly taken up to understand the brand awareness, buying motive to ensure the Brand awareness towards fuel.

RESEARCH DESIGN AND METHODOLOGY:

Types of research design:A) Exploratory research includes the secondary data collected from the internet and company journal to get the overview about the branded fuel of the different OMCs and information regarding the feasibility of branded fuel and the location in the north east where to launch the product . B) Descriptive research includes survey with an employee which works in the NRL retail outlets.

INFORMATION NEEDS:
Both Exploratory and descriptive research is being carried out to get conclusive results regarding the most preferred brand of fuel in retail outlets to find out the potential outlets where to launch the branded fuel and the deciding factor which would influence the purchase of branded fuel and the effectiveness of marketing at retail outlets, and promotion of branded fuel which is NRLs future fuel.

FIELD WORK:
The duration of field work 3month during which exactly 50 questionnaires filled in two parts, 25 for MS (Petrol) and 25 for HSD (Diesel). Initially whole marketing terminal was visited as suggested by the guide to gain some technical knowledge as well as gather information about the marketing operations brands. Probing technique was used to gather relevant information by motivating the respondents. These were done through, by repeating questions, repeating respondents reply, eliciting clarification and using objective and neutral comment. Answer were recorded instantly at the apt of the interviews or in the questionnaires, Fieldwork was conducted based on the sampling plan. To have the validity of the responses, care was taken on the response rates, quality of the interview and quality of the data.

SOURCES OF DATA::

Data has been collected from both primary and secondary sources. Primary data were collected on a non-probabilistic manner by the guide.

DATA COLLECTION FROM PRIMARY SOURCES:

Initially data were collected from the vehicle Owners using M.S. and HSD both private and commercial vehicle including truck drivers for proper idea about HSD. The total sample size is 100+100. The survey was done in various locations in north east, mostly in Assam. Almost all the customers shown a good response in regard to the consciousness preferring the use of branded fuel rather than unleaded one but they could not perform their interests due to the lack of branded fuel most of the R.Os. Large sum of customers has been observed in this segment who would like to opt for branded fuel. In these cases reliability of the service supervisors plays a vital role.

DATA COLLECTED FROM SECONDARY SOURCES

For comparative analysis, some information regarding the sales figure of both normal and branded fuel, the data were collected through internet and companys journal.

TOOLS OF DATA ANALYSIS:

QUESTIONNAIRE DEVELOPMENT:
Questionnaire is a structured technique for data collection that consists of a series of question. Written or verbal, that a respondent answers. A total of two sets of questionnaires were developed which includes both MS (petrol) and H.S.D. (diesel). These questionnaires were the measuring instruments of the surveys done in Assam. The reasons for designing different questionnaire were that each segment reflects different information which is vital to draw conclusions. Since these where personal interviews the questionnaires were written in conversational style. The questionnaires were prepared in very simple language so those respondents do not find any hurdle in answering them.

MY WORK: Structured questionnaire for the respondents were made incorporating the main objective. Personal interview was also conducted. Conclusions and recommendation were also made after analysis.

SCOPE OF THE STUDY:

The study has covered all two segments, i.e. M.S using vehicle holders and HSD using vehicle holders both private and commercial in different locations of the north eastern states. The study would help to understand the position of the product i.e. among various segments. It will also enable the company to introduce certain schemes which would help the company to introduce certain schemes which will help the company to grow market potential of branded fuel in near future. The analyze of the study would reveal some facts which are being ignored till now.

REVIEW OF LITERATURE:
The previous important literature of the related study is reviewed that are abstract, and significant writings of authorities in the area under the study are reviewed. It provides a background for the development of the present and brings the reader upto date.

LIMITATION AND CAVEAT:

The study suffers from a number of limitations some of which are enumerated as follows: Since the project duration is very limited it was very difficult to cover a wide gamut of information from the survey. Questioner designing was such that only specific information was collected. Although questioner was prepared in simple English, still the thing had to be explained in the regional language for many vehicle holders and especially to the truck drivers. The most spoken language in Assam is Assamese and for the truck driver it has to be explained in Hindi also. Hence data collection was time consuming. Many of the vehicle holders do not want reveal all the information at times. For example, complains are made by them was attended properly or not etc. Moreover, they are not keen at all to give short span of time to the student researcher like us. Money available with the researchers also imposed a limitation on the comprehensive of this research. There is wide range of perimeter affecting consumer behavior but only a few questions relating to those determinates have been endorsed in schedule.

TABLE OF CONTENTS
CHAPTERS INDEX PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY 1 LIST OF ABBREVIATIONS INTRODUCTION 1.1 Company profile 1.2 Enterprise Resource planning 1.3 Refinery configuration 1.4 Product wise crude utilization pattern 1.5 NRMT INTRODUCTION OF BRAND AWARENESS. 2.1 Meaning of brand 2.2 Brand equity & brand awareness Page. No

DATA ANALYSIS AND INTERPRETATION.

FINDINGS AND SWOT ANALYSIS. 4.1 Findings for MS 4.2 Findings for HSD 4.3 SWOT Analysis CONCLUSIONS AND RECOMMENDATIONS. BIBLOGRAPHY ANNEXURE:QUESTIONNAIRE

CHAPTER-1
INTRODUCTION

Company profile

1. Introduction
1.1 ABOUT THE REFINERY-COMPANY PROFILE:NUMALIGARH REFINERY LIMITED, Which was set up at Numaligarh in the district of Golaghat (Assam) in accordance with the provisions made in the historic Assam accord signed on 15th August 1985, has been conceived as a vehicle for speedy industrial and economic development of the region. NUMALIGARH REFINERY LIMITED was incorporated on 22nd April 1993.Presently BHARAT PETROLEUM CORPORTION LIMITED(BPCL) holds 62% of company paid up equity capital while government of Assam, oil India limited and oil development board are the other shareholders with the equity participation of 12.35% each. The company started commercial operation from October 2000 and has performing creditably ever since. With its track record of profitability steady growth, it has the status of a MINI RATHA PSU. The main product of the 3 MMTPA Capacity Numaligarh refinery are liquefied petroleum (LPG), High speed diesel(HSD), Aviation Turbine Fuel(ATF),Superior kerosene Oil(SKO) and motor Spirit which are marketed mainly through BPCL. Other like Naptha, Calcined petroleum coke/Raw petroleum coke and sulphur are marketed directly or with the help of BPCL and other

oil marketing companies. Both the refinery and its adjacent marketing terminal are operated by fully automated system and supported by business system driven by NTERPRISE RESOURCE PLANNING (ERP).While crude oil to the refinery is delivered through a pipe line from the oil fields of OIL and ONGC in Assam. All products are dispatched by rail, pipe line and road to various destinations in the country.

LOCATION:-

:: Numaligarh Refinery and its township are well connected by air, road and rail.
from :: The nearest airport is Jorhat, 70 km awayweek. NRL site. Indian Airways operate from/to Jorhat, four days a Airlines and Jet

:: Road distance from Guwahati to Numaligarh is 250 km through NH-37 towards east.
It takes around 5 hours by luxury coaches that operate daily in the morning and afternoon.

:: The nearest railhead is at Furkating Jn, 35 km from NRL which is approachable by a hired taxi. :: Temperature ranges from 7 to 24 degree celsius during winter and 18 to 35 degrees celsius in summer.
1.2. ENTERPRISE RESOURCE PLANNING
The refinery is designed to process 3 million Ton per annum (MMTPA) of indigenous crude oil adopting state-of-the-art technologies with the configuration of crude distillation unit (CDU), Vacuum distillation unit (VDU) Delayed cocker unit(DCU),Sulphur recovery block(SRB) and captive power plant(CPP).About 25% of Numaligarh refinery are absorbed within the north east and balance 75% is evacuated out of north east. The product evacuation takes place mainly through pipe line, river transportation.

VISION:To be a vibrant, growth oriented energy company of national standing and global reputation having core competencies in refining and marketing of petroleum products committed to attain sustained excellence in performance, safety standards, customer care and environment management and to provide a fillip to the development of the region.

MISSION: To developed core competencies in refining and marketing of petroleum products with a focus on achieving international standards on safety, quality and cost. To maximize wealth creation for meeting expectations of shareholders

To create a pool of knowledgeable and inspired employees and ensure their professional and personal growth. To contribute towards development of the region.

1.3 REFINERY CONFIGURATION:The configuration of NRL is adopted to meet the objective of maximizing middle distillates like kerosene and diesel. This will help in reducing the overall supply deficit middle distillates in the country and upgrade the heavier ends to the extent possible. The fully commissioned refinery yield pattern annually is shown below.

1. CRUDE AND VACUUM DISTILLATION: It was designed by EIL and has the CDU and VDU capacity of 3.0 MMTPA respectively and was commenced on April 1999. 2. DELAYED COOLER UNIT: It was designed EIL has the capacity of 0.306 MTPA and it was commenced on September 1999. 3. HYDROGEN UNIT: - It was licensed from HALDORTOPSOE Denmark and it has the capacity of 38000 TPA, commenced on February 2000. 4. HYDROCRACKER UNIT: - The licensor is CHEVRON, USA having capacity of 1.1 MMTPA and was commenced on June 2000. 5. SULPHUR RECOVERY BLOCK:-It was designed by EIL has the capacity 4000TPA and was commenced on July 2000. 6. COKE CALCINATON UNIT:- The licensor is svedala, USA having capacity of 0.104 MMTPA and was commenced on may 2004.

7. MOTOR SPERIT BLOCK:-MSB Capacity is 225 TMTPA. Naphtha Hydro treatment

unit (NHTU) and catalytic reforming unit (CRU) have been commenced on July 2006. Isomerisation unit (ISOM) is under commissioning.

1.4:-PRODUCT WISE CRUDE UTILIZATION PATTERN

PRODUCT CRUDE LPG NAPHTHA LT-DISTILLATES ATF SKO HSD MD-DISTILLATES FO RPC CPC SULPHUR HEAVY ENDS TOTAL PRODUCT

QUANTITY (IN MT) 3000000 83600 250000 333600 85000 1102000 1095000 2282000 0 80380 0 4000 84380 269980

%ON CRUDE 100.00 2.79 8.33 11.12 2.83 36.73 36.50 76.07 0.00 2.68 0.00 0.13 2.81 90.00

1.5:- NRMT (Numaligarh Refinery Marketing Terminal)

NRMT is the marketing terminal of Numaligarh Refinery Limited. NRMT is located in the refinery premise but separate from the production unit. NRMT carries out the various marketing operation like, receiving the products from the production unit, testing/verifying the quality of the products, keeping track of the product movement, dispatch operation, preparation of sales vouchers, looking after the retail operation etc.

Significance:NRMT Operation are aimed at timely evacuation of the product, so that the refinery can run at it installed capacity. Any delay in evacuation of the product would force the plant to slow down the production, finally resulting in loss of man-hour and revenue.

Some NRMT Units:Dispatch section:

Dispatch section is vested with the functions of order processing and evacuation of the product. The dispatch operations are carried out with the use of specialized software packages (System Application Processing) and LRC (Local Rack Computer System), specially customized for NRMT operations. SAP keeps records of the business transactions and the data are maintained for present use and future reference. LRC is the terminal automation system (TAS) by which operational activities like product received in tank; filling of wagons and tank Lories etc are monitored.

Current marketing channel/set up: Marketing of major products from the refinery, namely, Naptha, MS, SKO and HSD is being done through BPCL. NRL is also marketing small quantity Ms and HSD through retail network the ENERGY STATIONS.

NRL is also marketing some quantity of Naphtha to domestic customer and through export. LPG and ATF are being marketed through PSU Oil Marketing companies, like BPCL, IOCL, and HPCL.

The specialty products, namely, RPC, CPC and Sulphur are being marketed directly by NRL. MS and HSD are also supplied to RIL and EOL.

A pipeline between Numaligarh to Siliguri has been set up and was monitor by oil India Limited. Also major portion of oil is dispatch through this pipe line. OMCs place Indent, to NRMT allocates product type and quantity as specified in the indent for loading. Building is done after seven days of invoicing.

Typical indent format To, Sr. Manager (TO) Sl No. Truck No. MS Products ATF HSD Destination Remarks

The product dispatch process:-

Indent placement at dispatch terminal

Entry to SAP

LRC

FAN Creation

Assignment of proximity card to fan

Security check at NRMT CISF gate

Loading

Scaling

Invoicing

Dispatch (Truck exit)

Records deleted from LR

The product evacuation process Refined products

Refinery storage tank

Laboratory (for testing standard compliance)

Quality certificate

NRMT Storage tank

Quality check

Quality certificate

Dispatch

CHAPTER-2
Introduction to Brand Awareness

2.1 Meaning of Brand

The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. A brand is an identifiable entity that makes specific promises of value. In its simplest form, a brand is nothing more and nothing less than the promises of value you or your product make. These promises can be implied or explicitly stated, but none-the-less, value of some type is promised. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After your entire brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. In this first week's lesson we will discuss and lay the foundational concept of branding, what it is and what it is not. The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A brand can convey the consumers through six levels as shown below:

Brand conveying the consumers

Attributes

Benefits

Values

Culture

Personality

User

Brand image is defined as consumers' perceptions as reflected by the associations they hold in their minds when they think of your brand. Brand awareness is when people recognize your brand as yours. This does not necessarily mean they prefer your brand (brand preference), attach a high value to, or associate any superior attributes to your brand, it just means they recognize your brand and can identify it under different conditions. Brand awareness consists of both brand recognition, which is the ability of consumers to confirm that they have previously been exposed to your brand, and brand recall, which reflects the ability of consumers to name your brand when given the product category, category need, or some other similar cue. Brand preference occurs when consumers prefer your brand over competing brands. Brand preference might be considered "the holy grail" of branding because it is the result of consumers knowing your brand, understanding what is unique about your brand, connecting emotionally with your brand, making a decision that your brand is superior to others for some reason or combination of reasons, and choosing it over competing brands

Role of Branding:
In todays world brand name come to create identify to distinguish one product from another. The following points to pin down its precise role: Brand is a massive asset Brand is a promotional tool Brand is a weapon to protect market Brand is antidote for middle mans survival

2.2 Brand Equity

Brand Equity is the sum total of all the different values people attach to the brand, or the holistic value of the brand to its owner as a corporate asset. Brand equity can include: the monetary value or the amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product; the intangible value associated with the product that can not be accounted for by price or features; and the perceived quality attributed to the product independent of its physical features. A brand is nearly worthless unless it enjoys some equity in the marketplace. Without brand equity, you simply have a commodity product.

The benefits of a strong brand: Here are just a few benefits you will enjoy when you create a strong brand:

Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion-- not necessarily just for logical or intellectual reasons. Branding helps make purchasing decisions easier. In this way, branding delivers a very important benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features. A strong brand signals that you want to build customer loyalty, not just sell product. A strong branding campaign will also signal that you are serious about marketing and that you intend to be around for a while. A brand impresses your firm's identity upon potential customers, not necessarily to capture an immediate sale but rather to build a lasting impression of you and your products. Branding builds name recognition for your company or product. A brand will help you articulate your company's values and explain why you are competing in your market.

2.3Brand Fuel
It is a nationally recognized, full-service promotional products agency that helps its clients increase sales and raise brand awareness. We coordinate the selection, design, decoration, and production of logo merchandise. Brand Fuel also delivers ecommerce and virtual storefront solutions, marketing support, reliability, and inspiration.

People do not purchase based upon features and benefits:

People do not make rational decisions. They attach to a brand the same way they attach to each other: first emotionally and then logically. Similarly, purchase decisions are made the same wayfirst instinctively and impulsively and then those decisions are rationalized. Brand-conscious automobile owners are becoming price-sensitive, too. The sale of branded petrol and diesel, priced at a premium to regular fuel, has dipped by 30-40 per cent, in the wake of branded fuel prices having risen by 16 per cent. The price gap between branded diesel and non-branded diesel is in excess of Rs 2 a litre. Much of this is also due to a Rs 1.15 a litre higher basic Cenvat duty on both branded petrol and diesel vise-a-vise the non-branded fuel. The government should re-look at the duty structure on branded fuels to promote its consumption,

Prices of both branded and non-branded petrol and diesel have seen a series of increase in the current financial year due to the spurt in crude oil prices. Petrol has been increased seven times, by a cumulative Rs 7.94 a litre to Rs 55.87 in Delhi, since April. The Indian basket of crude oil which had averaged between $75-80 per barrel is now above $91. The current years average price is $79.09 per barrel, up 13 per cent from the 2008-09 average of $69.76. Everyone has an opinion as to which brand or unbranded fuel gives you the best bang for you buck. I would like to enlist as many people as possible to help put this matter to rest once and for all. I would ask those of you currently using unbranded fuel exclusively to purchase a branded fuel for 4 tank fulls. Also those of you who strictly buy only branded fuel to try the unbranded fuel for the same 4 tank full. Only criteria would be that for the most part you currently only use one brand and that your alternate selection be of the same brand all 4 tank full. As well as the mpg we will also be checking the even more important (cpm) cost per mile.

India: Rising Branded Fuel Sales Proving Successful

Growing sales of branded fuels in India appears to be correct strategy for petrol retailers. Promoting branded fuels had become necessary because the companies were selling the unbranded varieties at prices below costs. Branded petrol and diesel reported a growth rate of 83.8 per cent and 67.2 per cent, respectively, in the first quarter of this fiscal compared with the year-ago period, according to petroleum ministry data. . . The share of branded petrol and diesel in total sales was around 24 per cent and 10.9 per cent, respectively. Analysts said sales rose because motorists were becoming aware of the advantages of using branded petrol and diesel, in terms of fuel efficiency. . . . Branded petrol costs Rs 3-4 a litre more than unbranded petrol, while branded diesel is priced Rs 1.25-2 per litre higher. There is an excellent response from the users of premium fuel because of the advantages offered in terms of mileage and vehicle performance, industry sources said.

Brand Positioning Strategy:Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche. The term positioning has two connotations: a vertical and a horizontal one. In terms of the vertical connotation, the term refers to the order in which your product ranks relative to the products of your competitors in the minds of your customers in your industry niche. (For example, which product comes to mind first when I say the word cola?) While you cannot directly control the ranking that your product or service enjoys in the minds of your customers, you can influence how you position the product in terms of qualities and attributes. That is, by properly positioning your product relative to your competitors in the minds of your customers, you will have much more control over how your brand is perceived in the

marketplace. You will then effectively have a guide or map for how to execute your branding strategy. Branded fuel provides speed, accuracy, extra mileage and lots of benefits to customers such as.. Restores Peak Performance of Engine Ensures Smoother Drive ability Easy Starting / Smooth Idling Maximum Power Maximum Acceleration Eliminates Engine Knocking Improves Mileage Reduces Emission levels Lowers Maintenance Cost

CHAPTER-3
ANALYSIS & INTERPRETATION

3.1 Analysis for MS (Petrol)

(A) Different brands of fuel used by the customer:
Respondent are asked about the different brands of fuel which are used by them. The option comprises extra premium, Normal and power.

TABLE 1- Different brands of fuel

Different brands Fuels Extra premium Normal Power

of

Number of respondent 22 15 13

Percentage 44% 30% 26%

Total

50

100%

Analysis: Above table reveals that 44% of the respondent used Extra premium of IOC, 30%
respondent used Normal fuel and 20% respondent power of HPCL.

Pie chart showing the percentage different brands of fuel used by the respondent.

DIFFERENTS TYPES OF FUEL

26% 44% EXTRA PREMIUM NORMAL 30% POWER

Inference: Extra of IOC is the highest consumed branded fuel among the respondents

(B) Factors influencing people to choose to particular brand.

Respondent were asked to indicate the factors influencing them to choose a particular brand. The options comprised different scores such as 1 to 5. Hence, scores 5 means highest influence and score 1 means lowest influence. 50 respondents for MS using vehicle holders, different people give different scores for different factors. For example, in case mileage.

Number of respondent
7 8 11 16 8 1 2 3 4 5

scores

Now calculate with the help of weightage method, for example the calculation of mileage is: As 5 respondents give 1, so the score is 1*7=7 6 respondents give 2, so the score is 2*8=16 11 respondents give 3, so the score is 11*3=33 16 respondents give 4, so the score is 16*4=64 8 respondents give 5, so the score is 8*5=40 So, the total for mileage is=7+16+33+64+40=160

Table 2- Factors influencing people to choose a particular brand (MS)

Factors influencing people to choose a particular brand Total scores for different factors

Quality of product Mileage Price Available Sales promotion scheme Symbol of status Reduce the knock Brand name influence Loyalty influence Behaviors of sales person

182 171 156 174 186 178 172 160 173 171

Analysis: Above table reveals that the sales promotion scheme is the in the first position,
symbol of status is in the third position, available of the product holds forth position, loyalty influence is in the fifth position, reduce the knock is the sixth position, both behavior of the sales person and mileage holds seventh position, brand name influence holds eighth position and price is neglected on the matter of using a brand.

Graph showing the factors of influencing people to choose a particular brand (MS):

190 185 180 175 170 165 160 155 171 182

186 178 174 172 173 171

QUALITY OF PRODUCT MILEAGE PRICE

AVAILABLE
SALES PROMOTION SCHEME SYMBOL OF STATUS REDUCE THE KNOCK BRAND NAME INFLUENCE LOYALTY INFLUENCE BEHAVIORS OF SALES PERSON

160

156

150
145 140

Inference: Sales promotion schemes are the most influential for the respondents.

(C) Difference between branded fuel and normal fuel.

Respondents were asked whether they know the difference between the branded fuel and normal fuel. The answer option is on YES or NO.

Table 3- Difference between branded fuel and normal fuel.

Do you know the difference

Number of respondents

Percentage

YES

35

70%

NO

15

30%

Analysis- 70% reveals that they aware of the branded fuels that are available in the market and
30% have no idea about branded fuel.

Pie-diagram showing the percentage of difference of branded and normal fuel

NUMBER OF RESPONDENTS

30%

YES

NO

70%

Inference: Most of the people are aware of the branded fuel.

(D) Quality of NRL outlets fuel.

Respondents were asked about the quality of NRLs retail outlets fuel. The option comprised excellent, very good, good, average and below average.

Table (4): Quality of NRLs retail outlets fuel

Quality of NRLs Retail outlets fuel

Number of respondents

Percentage

Excellent

18

36%

Very good

14

28%

Good

11

22%

Average

8%

Below average

6%

Total

50

100%

Analysis: Above table reveals that 36% of respondent choose excellent, 28% choose very
good, 22% choose good, 8% choose average and 6% choose below average.

Pie chart- Showing the percentage of the quality of NRLs retail outlets fuel.

QUALITY OF NRL RETAIL OUTLET FUEL

6% 36% 22% EXCELLENT VERY GOOD GOOD 28% AVERAGE BELOW AVERAGE

8%

Inference: More than 50% choose Excellent and very good.

(E) Perception about branded fuel.

Here the respondents were asked about the perception about branded fuel. The option were excellent, very good, good, average and below average.

Table (5) - Perception about branded fuel

Perception about branded fuel Excellent Very good Good Average Below average Total Number of respondents 9 18 14 5 4 50 Percentage 18% 36% 28% 10% 8% 100%

Analysis: Above table reveals that 18% of the choose excellent, 36% choose very good, 28%
choose good, 10% choose average, 8% choose below average.

Pie chart showing the perception about branded fuel

8% 18% 10%

excellent Very good good Average Below average 28% 36%

Inference: Most of the respondents choose very well.

(F) Prefer branded fuel or normal fuel:

Respondent were asked whether they prefer branded fuel or normal fuel. The option comprises YES or NO.

Table (6) - Do you prefer branded fuel or normal fuel

Preference to branded or normal fuel

Number of

respondents

Percentage

YES

28

56%

NO

22

44%

Analysis: Above table reveals that 56% prefer using branded fuel and 44% dont prefer to use
branded fuel

N.B: Maximum respondents choosing branded fuel are cities and towns.

Pie chart- Showing preference of branded fuel in comparison to normal fuel

PREFERENCE TO BRANDED OR NORMAL FUEL

44% 56%

Yes
No

Inference: The above table reveals that most of the respondents prefer to use branded
fuel.

(G) Customer perception about services of NRLs retail outlets: Quick air facility of NRL retail outlet:
Respondent were asked about the quick air facility of NRLs outlets. The option comprises Excellent, very good, good, average and below average.

Table 7: Quick air facility of NRLs R.O

Quick air facility at NRLs R.O Excellent Very good Good Average Below average Total

Number of respondents 5 7 20 12 6 50

Percentage 10% 14% 40% 24% 12% 100%

Analysis: Above table reveals that 10% choose excellent, 14% choose very good, 40% choose
average, 12% choose below average

Pie chart- Showing the percentage of the quick air facility of NRLs R.O:

QUICK AIR FACILITY AT NRL'S R.O

10% 24% 14% EXCELLENT

VERY GOOD
GOOD AVRAGE BELOW AVERAGE

40%

Inference- Most of the respondent choose good and average.

(H)Quick shoope facility of NRLs retail outlets Respondents were asked about the quick shoope facilities of NRLs retail outlets . Table 8: Quick shoope facility of NRLs

Quick shoope facility at NRLs R.O Excellent Very good Good Average Below average Total

Number of respondents 8 12 16 9 5 50

Percentage 16% 24% 32% 18% 10% 100%

Analysis: Above table reveals 16% excellent, 24%choose very good, 32% choose good, 18%
choose average, 10% choose below average.

Pie chart- Showing the percentage of the quick shoope of NRLs retail outlets.

QUICK SHOOPE FACILITY AT NRL'S R.O

10% 18%

16%

24%

EXCELLENT

VERY GOOD
GOOD AVERAGE BELOW AVERAGE

32%

Inference: Most of the respondents choose between very good and good.

(I) Quick water facility of NRLs retail outlets Respondents were asked about the quick water facilities of NRLs retail outlets.

Table 9: Quick water facility at NRL

Quick water facility at NRLs R.O Excellent Very good Good Average Below average Total

Number of respondents 9 14 17 6 4 50

Percentage 18% 28% 34% 12% 8% 100%

Analysis: Above table reveals that 18% of the choose excellent, 28% choose very good, 34%
choose good, 12% choose average, 8% choose below average.

Pie chart showing the percentage of quick water facility of NRLs retail outlets:

QUICK WATER FACILITY AT NRL'S R.O

8%

12%

18%

EXCELLENT 28% 34% VERY GOOD GOOD AVERAGE BELOW AVERAGE

Inference: Most of the respondents choose between very good and good.

(J)Quick lube facility of NRLs retail outlets Respondents were asked about the quick lube facilities of NRLs retail outlets. Table 10: Quick lube facility at NRL

Quick lube facility at NRLs R.O Excellent Very good Good Average Below average Total

Number of respondents 15 14 10 8 3 50

Percentage 30% 28% 20% 16% 6% 100%

Analysis: Above table reveals that 30% of the choose excellent, 28% choose very good, 20%
choose good, 16% choose average, 6% choose below average.

Pie chart- showing the percentage of quick lube facility of NRLs retail outlets:

QUICK LUBE FACILITY AT NRL'S R.O

16% 30% EXCELLENT VERY GOOD 20% GOOD AVERAGE

28%

Inference: - Most of the respondents choose between excellent and very good.

(K) NRLs outlets give better mileage compare to other OMC:

Respondent were asked about whether NRLs retail outlets gives better mileage than other OMC. The option comprises Excellent, very good, good, average and below average.

Table 11- NRLs outlets gives better mileage compare to other OMC.
NRLs outlet gives better mileage Excellent Very good Good Average Below average Total Number of respondents 16 17 10 5 2 50 Percentage 32% 34% 20% 10% 4% 100%

Analysis: Above table reveals that 32% of the choose excellent, 34% choose very good, 20%
choose good, 10% choose average, 4% choose below average.

Pie chart-showing the percentage of the NRLs gives better mileage in comparison to other OMC:

NRL'S OUTLETS FUEL GIVES BETTER MILEAGE

4% 10% 32% EXCELLENT VERY GOOD 20% GOOD AVERAGE BELOW AVERAGE

34%

Inference: Most of the respondents choose between excellent and very good.

(L)Customer awareness about the purity of NRLs R.Os fuel.

Respondent were asked whether they check the density of the oil or not. The options are YES or NOT.

Table 12- The customer check the density of the oil or not.

They check the density of oil or not YES

Number of

respondents

Percentage

10

20%

NO

40

80%

TOTAL

50

100%

Analysis: Table 12 reveals that 20% respondents check the density of the oil while 80% dont
check the density of the oil.

Pie chart - Showing the percentage of the customers check the density of the oil or not.

CHECKING OF DENSITY OF OIL

20%

YES NO

80%

Inference: Most of the respondents dont check the density of the oil.

(M)- Customers perception about the branded fuel NRL going to launch.
The respondents were asked whether NRL should go for branded fuel or not. The options are Yes or No.

Table 13- NRL should go for branded fuel or not:

NRL should go for branded fuel or not YES

Number of

respondents

Percentage

43

86%

NO

14%

TOTAL

50

100%

Analysis: Table-13 reveals that 86% respondents said NRL should go for branded fuel.

Pie chart- Showing the percentage of NRL should go for branded fuel or not:

NRL SHOULD GO FOR BRANDED OIL OR NOT

14%

YES NO 86%

Inference: Most of the respondents said that NRL should go for branded fuel.

(N) Customer expectation of the fuel from NRL outlets:

Respondents were asked about the fuel which they expect from the NRLs outlet. The option comprised- Only branded fuel, only unbranded and both branded and unbranded.

Table 14- Customer expectation the fuel from NRLs outlets:

Customer expectation the fuel from NRLs outlets Only branded fuel

Number of

respondents

Percentage

14

28%

Only Normal fuel

12

24%

Both

24

48%

Total

50

100%

Analysis: Above table reveals that 28% choose only branded fuel, 24% choose normal fuel, 48% choose both.

Pie chart showing the customer expectation of the fuel from NRLs retail outlets:

CUSTOMER SATISFACTION
28% 24% ONLY BRANDED FUEL 48% ONLY UNBRANDED FUEL BOTH

Inference: Most of the respondents say that NRL should go for both branded and normal
fuel.

(O)NRL should provide both branded and unbranded fuel in same retail outlet:
Respondents were asked whether NRL should provide both branded and unbranded fuel in same retail outlet or not. There are two options i.e. yes if NRL should provide both branded and unbranded fuel in same R.O. Or not if NRL should not provides both branded and unbranded fuel in same R.O.

Table 15- NRL should provide branded or unbranded fuel in same R.O.

NRL should go for both branded fuel and normal or not YES

Number of

respondents

Percentage

41

82%

NO

18%

TOTAL

50

100%

Analysis: Above table reveals that 82% says yes that NRL should go for both branded and
normal fuel in same R.O

Pie chart - showing the percentage of NRL should provides both branded and unbranded fuel in same R.O. or not.

NRL SHOULD GO FOR BOTH BRANDED AND NORMAL FUEL

18%

YES NO 82%

Inference: Most of the respondent said that NRL should go for both branded and
unbranded fuel in same R.O.

(P)- Will you pay something more for branded fuel?

Here the respondents were asked whether they will pay some more money to buy branded fuel rather than buying normal fuel. The option comprised YES if they will or NO if wouldnt.

Table 16- Will you pay some more for branded fuel?

Pay some more for branded fuel YES

Number of

respondents

Percentage

32

64%

NO

18

36%

TOTAL

50

100%

Analysis: Above table reveals that 64% are agree to pay more for branded fuel.

Pie chart -showing the percentage of respondents that they will like to pay some more for branded fuel or not:

WILL YOU PAY SOME MORE FOR BRANDED FUEL

36%

Yes 64% No

Inference: More than 50% will pay some extra for branded fuel.

3.2- Market share and market growth analysis for branded M.S.
(A) Showing the percentage of total market shares of branded M.S. for NOVJAN 10-11:

MARKET SHARES FOR BRANDED M.S

7% 21%

72%

EXTRA PREMIUM POWER NORMAL

The above pie diagram shows the percentage of total market share of branded M.S for the month of NOV, DEC, JAN 10-11in From the sales figure of three R.Os in that figure found that 72% extra premium sold and 21% power, and 7% normal.

3.3- Trading area wise analysis for M.S. :

(1) Market share of branded fuel (A) NES Lakhora:

28%

BRANDED FUEL 72% NORMAL FUEL

The above pie diagram shows the market share of branded for the month of Nov, Dec and Jan10-11 in the trading area NES Lakhora. From the sales figure of two R.Os in that figure found that 72% normal fuel sold and 28% Branded fuel sold.

(B)- Growth of branded fuel in last three months NOV-JAN 10-11:

44

42

40

38 43 36 39 34 36

32

NOV

DEC

JAN

Above diagram shows the growth of branded fuel in three months- NOV, DEC and JAN 10-11

(C)- NES Jorhat Market share of branded fuel NOV-JAN10-11:

15%

NORMAL FUEL BRANDED FUEL

85%

The above pie diagram shows the market share of branded for the month of NOV, DEC and JAN10-11 in the trading area NES Jorhat. From the sales figure of six R.Os in that figure found that 85% normal fuel sold and 15% Branded fuel sold.

(D)NES Kaziranga: Market share of branded NOV-JAN10-11:

6%

BRANDED FUEL NORMAL FUEL 94%

The above pie diagram shows the market share of branded for the month of NOV, DEC and JAN10-11 in the trading area NES Kaziranga. From the sales figure of eight R.Os in that figure found that 94% normal fuel sold and 4% Branded fuel sold. This happens because through there are eight R.Os in that area but two R.Os didnt deal in M.S. Out of the remaining six R.O.s deals in normal fuel MS and other four R.O.s deals in only branded fuel.

3.4- Market share and market growth analysis for branded HSD. 1- Showing the percentage of total market share of branded fuel for NOVJAN10-11:

Total market share of branded fuel for NOV-JAN10-11:

MARKET SHARE FOR BRANDED HSD

11%

1%

EXTRA MILE TURBO NORMAL

88%

The above diagram shows the total market share of branded fuel for the months of NOVJAN10-11in Assam. From the total sales figure found that 88%Normal fuel sold and branded fuel sold out of which 12% was Extra mile of IOC and 1% was Turbo of BPCL.

2- Growing of branded fuel HSD in last three months (NOV, DEC, JAN)

60

50

40

30

48
20

10

23

25

NOV

DEC

JAN

Above diagram shows the growth of branded fuel in three months- NOV, DEC and JAN 10-11.

3.5 Trading area wise analysis for HSD: (A)- NES Lakhora Market share of branded fuel

26% BRANDED FUEL NORMAL FUEL 74%

The above pie diagram shows the market share of branded for the month of NOV-JAN1011 in the trading area NES Lakhora. From the sales figure of two R.Os in that figure found that 74% normal fuel sold and 26% Branded fuel sold.

(B)- NES-Jorhat:

Market share of branded fuel NOV-JAN

9%

BRANDED FUEL NORMAL FUEL 91%

The above pie diagram shows the market share of branded for the month of NOVJAN10-11in the trading area NES Jorhat. From the sales figure of six R.Os in that figure found that 91% normal fuel sold and 9% Branded fuel sold.

(C)- NES Kaziranga:

Market share of branded fuel NOV-JAN

5%

Normal fuel Branded fuel 95%

The above pie diagram shows the market share of branded for the month of NOV-JAN1011in the trading area NES Kaziranga. From the sales figure of eight R.Os in that figure found that 95% normal fuel sold and 5% Branded fuel sold.

CHAPTER-4
FINDINGS & SWOT ANALYSIS

4.1. Finding for MS:

The outcome of the study can be specified as follows Sales promotion scheme and quality of the fuel are the most influencing factors in choosing a particular brand of fuel. While brand name is not so much influencing factor. Extra premium is the highest consumed branded fuel among the customers. In service provided by the NRLs R.O. like quick air, quick shoope, quick water and quick lube, most of the respondents choose good. 28% respondents choose only branded fuel from NRLs R.O. 62% respondents choose that NRL should go for branded fuel in all the R.O. 82% respondents think that NRL should provide both branded and unbranded fuel in same retail outlet. 72% expect Better mileage; Better quality of the fuel, cleanness of the engine from NRLs branded fuel. 80 % respondents dont check the density of the oil. 32 % respondents dont use the filter paper to check the purity of the oil in the NRLs R.O. 96 % think that NRL should go for branded fuel. 34 % said that very good the parking area is sufficient for passenger car in NRLs R.O. Branded fuel has 23% market out of which Extra premium of IOC has the highest market share of 20% and Power of HPCL has 3% market share in Assam Market.

4.2 Findings for HSD:

Extra mile of IOC is the highest consumed branded fuel among the customers. Sales promotion schemes and symbol of status are the most influencing factors in choosing a particular brand of fuel. While is not so much influencing factor.

 In service provided by the NRLs R.O. like quick air, quick lube, most of the respondents choose good. Customer except both branded and unbranded fuel from NRLs R.O. Most of the customers think that NRL should go for branded fuel in all retail outlets Customers check the density of the oil.

More than 80% aprox customers expect NRL should go for branded fuel. Branded fuel has 13% of market share out of which extra mile of IOC has the highest market share of 12% and Turbo of HPCL has 1% market share.

4.3 SWOT Analysis:

The SWOT (strength, weakness, opportunities and threats) analysis has been a useful basic Frame work for strategic planning and organizational performance management. This study discusses the analysis under below:

STRENGTHS: The strengths of Numaligarh Refinery Limited are as follows-

Strong liquidity position Financial results Good manufacturing and testing facilities.

WEAKNESSES: The weaknesses inherent in the Numaligarh Refinery Limited are

as follows-

Declining market share in sector. Non autonomy Distribution dependence

OPPORTUNITIES: The Refinery has the following opportunities-

Expansion of retail business Assam Gas Cracker Project High potential for market growth in India

THREATS: The Refinery is surrounded by the following threats-

Rising capital cost in the refining sector Fluctuations in the oil and gas prices Competitors are giants

CHAPTER-5
RECOMMENDATIONS & CONCLUSIONS

Conclusions

This study was undertaken as per the requirement of the B.Com.3rd year course. In order to get a better insight of the topic being undertaken for the study, it is necessary that we at first understand the topic and its importance in the current atmosphere and then find out the relevant outcome based on certain set objectives. The methodology of the study was that the data were collected both from primary and secondary sources. The sample size of the customers was selected mainly on the basis of judgments from the few districts of Assam. The result of my studies and surveys conducted, revealed that all the objectives of the project have been fulfilled. The analysis of the data collected has shown that although the players like IOC and BPCL has strong position in North East, NRL with their proper marketing strategy will strongly complete their market competitors. Attractiveness of their R.O. and services they provide in their R.O will help to attract the customers to their brand. At the end, NRL has the strong market in Assam with their attractive services by their outlets to the customers. Thus it can be concluded that NRL should once think over to prefer only the branded fuels.

Recommendations:
1. As far as the market report of Branded fuel is doing very good in the trading area in Kaziranga
trading area also. NRL should give more focus in big towns and cities like Guwahati, where highest share of branded fuel has been sold. 2. IOC is the highest market share in Assam market with a highest number of R.Os. Recommended that NRL should pay attention to increase the number of R.Os in Assam. 3. As maximum number of customers expects better Mileage, quality of the fuel and cleanness of the engine from NRLs branded fuel so if NRL can add those types of additives to normal fuel which will do all these than it will be a step forward from the competitors. 4. From the survey it was seen that some NRLs outlets have not given proper facilities to the customers like Quick Shoppe, Quick water, Quick lube, parking area for heavy vehicle etc and they want to improve the above facilities. 5. As it come to light to analysis that the market share of branded fuel in the city R.Os compare to highway R.Os, so NRL should launch the brand first in city R.Os. 6. NRL should launch their brand in those trading areas where the growth of brand fuel is high because the current market share is less in those areas but it rises high in near future. 7. It also seen that the market share of branded fuel is high in some of the brand first in those selective highway R.Os. 8. In some of the trading area, normal fuels were not sold by any R.Os where only branded fuels were sold. NRL should also stop the sale of normal fuel in those trading area and sale only branded fuel. 9. In some trading area, branded fuels were not sold by any R.Os, NRL should also launch their branded fuel in those trading area to capture the whole market of branded fuel. 10. NRL should promote their branded fuel product by different sales promotional tools likeAdvertising, sales promotion and hording board etc.

BIBLIOGRAPHY

BOOKS:

Sekaran, U.: Research Methods for Business- A Skill Building Approach (2007), WILEY INDIA, Kothari, C.R.: Research Methodology- Method and Techniques, Second Edition, Wishwa Prakashan, New Delhi, 2002 Annual Reports of NRL (05-06,06-07,07-08,08-09,09-10)

OTHER READINGS/ PERIODICALS:

Circulars and Journals. ( Rodali: House Journals of NRL issues of 2009-10) Auditors Report, Directors Report & Investors Report Newspapers: Assam Tribune , Times of India Magazines: Business World, Business Today

INTERNET SOURCES:

http://www.wikipedia.com// http://www.nrl.co.in// http://www.brandawareness.com//

ANNEXURE

QUESTIONNAIRE

Dear Sir/Madam, In partial fulfillment of the requirement of the B.Com 3rdyear course from Golaghat Commerce College, under Dibrugarh University, the project titled A Study on the feasibility of branded fuels in few districts of Assam, has been undertaken by me. I would be grateful to you if you could spare some time for your kind co-operation towards answering the queries given below.

Thanking you Raj Shekhar Sahu B.Com.3rd year

Name Designation Address Contact No (If any)

::::-

Please tick () the option you think is best.

1. Which type of branded fuel is preferred by you? a) Extra premium b) Normal c) Power

2. What is the factor which influences you to choose a particular brand? a) Quality of product b) Mileage c) Price d) Available e) Sales promotion scheme f) Symbol of status g) Reduce the knock h) Brand name influence i) Loyalty influence j) Sales person 3. Do you know the difference between Branded fuel and Normal fuel? a) YES b) NO 4. What do you think about the quality of NRLs retail outlet fuel? a) Excellent b) Very good c) Good d) Average e) Below average 5. What do you think about the perception of branded fuel? a) Excellent b) Very good c) Good d) Average e) Below average 6. What do you prefer branded fuel or normal fuel? a) YES b) NO

7. What is your view about quick air facility of NRLs retail outlets? a) Excellent b) Very good c) Good d) Average e) Below average

8. What is your view about quick shoope facility of NRLs retail outlets? a) Excellent b) Very good c) Good d) Average e) Below average 9. What is your view about quick water facility of NRLs retail outlets? a) Excellent b) Very good c) Good d) Average e) Below average 10. What is your view about quick water facility of NRLs retail outlets? a) Excellent b) Very good c) Good d) Average e) Below average 11. Whether NRLs outlet gives better mileage compare to other OMC? a) Excellent b) Very good c) Good d) Average e) Below average 12. Are you aware about the purity Of NRLs retail outlets fuel? a) YES b) NO 13. What do you prefer NRL should go for branded fuel or not? a) YES b) NO 14. Whats your expectation of fuel you expect from NRL outlets? a) Only branded fuel b) Only Normal fuel c) Both 15. Should NRL provide both branded and normal fuel in the same retail outlets? a) YES b) NO 16. Are you ready to pay some more money to buy branded fuel? a) YES b) NO

DATE :

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