2012

Canada Smartphones Market Forecast & Opportunities, 2017

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TechSci Research is a global market research and consulting company with offices in Canada and India. TechSci Research provides market research reports in a number of areas to organizations. We use innovative business models that focus on improved productivity, that also ensure the creation of high-quality reports. Our focus is on capturing the respondents observations, expectations, satisfaction, confidence, and attitudes pertaining to different aspects of a specific sector. TechSci Researchs expertise lies in the dynamic combination of industry and country risk. Our proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique bottom-up model of country, regional and global industry prospects. Combined with our detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available and the risks facing companies.

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Canada Smartphones Market Forecast & Opportunities, 2017 TechSci Research

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Table of Contents
1. Executive Summary 2. Global Smartphones Market
2.1. Market Size 2.1.1. By Value 2.1.2. By Volume 2.2. Market Share 2.2.1. By Company 2.2.2. By Region 2.2.3. By Operating System 2.3. Pricing Analysis 2.4. Global Smartphone Applications Market Canada Mobile Market Overview 3.1. Market Size 3.1.1. By Value 3.1.2. By Volume 3.2. Market Share 3.2.1. By Company 3.2.2. By Segments Canada Smartphones Market 4.1. Market Size 4.1.1. By Value 4.1.2. By Volume 4.2. Market Share 4.2.1. By Company 4.2.2. By Region 4.3. Pricing Analysis Canada Smartphones Channel Partner Analysis Canada Smartphones Operating Systems Market Competitive Landscape
7.1. RIM 7.2. Apple 7.3. Samsung 7.4. Nokia 7.5. HTC 7.6. Motorola 7.7. Ericsson 7.8. LG 7.9. Dell 7.10. Huawei

3.

4.

5. 6. 7.

8. Strategic Recommendations

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List of Figures
Figure 1: Global Smartphone Market Size, By Value, In USD Billion, (2009-17F) Figure 2: Global Smartphone Market Size, By Volume Shipment, In Millions, (2009-17F) Figure 3: Global Smartphone Market Size, By Volume, In Millions, (2009-17F) Figure 4: Global Smartphone Market Share, By Company, By Volume, 2011 Figure 5: Global Smartphone Sale, By Company, By Volume, In Million, (2009-17F) Figure 6: Global Smartphone Market Share, By Volume, By Region, 2011 Figure 7: Global Smartphone Market Share, By Operating System, By Volume, 2011 Figure 8: Global Smartphone Operating System, By Company, By Volume, In Million, (2010-11) Figure 9: Global Smartphones Average Selling Price Forecast, USD, (2009-17F) Figure 10: Global Smartphones Apps Market Size, By Value, In USD Billion, (2009-17F) Figure 11: Canada Mobile Phone Market Size, By Value, In USD Billion, (2009-17F) Figure 12: Canada Mobile Phone Market Size, By Volume, In Million, (2009-17F) Figure 13: Canada Mobile Phone Penetration (2011-17F) Figure 14: Canada Mobile Phone Market Share, By Volume, By Company, 2011 Figure 15: Canada Smartphone Penetration, 2011 Figure 16: Canada Smartphones Market Size, By Value, In USD Million, (2009-17F) Figure 17: Canada Smartphone Market Size, By Volume, In Million, (2009-17F) Figure 18: Canada Smartphones Users, By Age Group, 2011 Figure 19: Canada Smartphone Market Share, By Company, By Volume, 2011 Figure 20: Canada Smartphone Market Share, By Company, By Volume, (2009-17F) Figure 21: Canada Smartphone Market Share, By Region, By Volume, 2011 Figure 22: Canada Smartphone Penetration, By Region, 2011 Figure 23: Canada Smartphones Average Selling Price, In USD, (2009-17F) Figure 24: Canada Smartphone Market Share, By Operating System, By Volume, 2011 Figure 25: Canada Smartphone Operating System Market Share, By Company, By Volume, (200917F)

List of Tables
Table 1: Global Smartphone Market Share, By Region, By Volume (2011-17) Table 2: Canada Smartphones Price Comparison (2011)

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Executive Summary

As smartphones have become effective replacements for laptops and PDAs, with calling options coupled with texting and internet accessibility options. Consequently, the global smartphone market ascended rapidly in terms of value and volume. Smartphones registered a spanking growth in mobile markets around the globe. Smartphones global penetration rate reached almost XX%, with total sales volume of XXX Million units as compared to XXX Billion total phones sold in 2011. Western countries are rapidly adapting smartphone ecosystem, as the US accounted for maximum share in global smartphone sales volume with XXX Million smartphone users in the country in 2011. Although, North America had XXX Million smartphone users including XXX Million users from Canada in 2011, still it is not the largest market for smartphone in terms of volume. Asia Pacific region which majorly consist of China, India and Australia, along with other the Asian countries, include XXX Million smartphone users in 2011. Europe, which is the fastest adopter of smartphones, stood at second position with XXX Million smartphone users accounting for XX% of the market share in 2011. In Europe, UK and Spain had smartphone penetration rate above XX% during the same year. The increasing demand for smartphones has attracted many telecom device manufacturing and services providing company into the arena. Some of the initial players in global smartphone market were Apple, RIM and Nokia. Further, all mobile device manufacturing companies entered in smartphone segment with different features and operating systems. The Korean consumer electronics manufacturing company, Samsung was initially into feature phone manufacturing, but, as soon as the company repositioned itself into smartphone segment, it became the market leader in first quarter of 2012. In 2011, Apple was leading the global smartphone market with XX% of the market share with XXX Million
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units sold, followed by Samsung holding XXX% of the market share with XX Million units sold. Despite Samsungs dynamic performance globally, Canada is an exception where RIMs Blackberry was the market leader in 2011 as well as in Q1 2012. In terms of value, global smartphone market stood at USD XXX Billion revenues in 2011, with maximum contribution from Apple. Apple manufactures only high end smartphone models, whereas Samsung is involved in high end as well as low end smartphones. Therefore, Apple accounts for higher revenue than Samsung. During first quarter 2012, Apple faced firm competition from Samsung and it surpassed Apple in total smartphone sale by almost XX Million units. Samsung sold XX Million units as compared to Apples with XX Million units sold during the same period. With the increasing competition and demand for smartphones, it is expected that the global smartphone market will touch USD XXX Billion mark by 2017, growing at an expected CAGR of XX% during 2011-2017. Apart from pricing, smartphones quality and demand are directly dependent on operating system used by smartphones. By and large, most smartphone manufacturers develop their own operating system, still few players in the market use different platforms developed by other players. Research In Motion (RIM), Apple and Nokia use self developed operating systems namely Blackberry OS, iOS and Symbian respectively. A new entrant in smartphone OS segment is Android developed by Google, which rose rapidly and notched upto the top position in the global smartphone OS market. Android powered phones were being used by XX% of smartphone users globally, followed by iOS with XX% of the market share in 2011. The Canadian market again shows different picture, where Smartphone OS market is dominated by RIMs blackberry with XX% of the market share, followed by Apples iOS with XX% share in 2011. A new 10.0 version of OS is expected to be launched by RIM at the year end, it is anticipated that the new version of Blackberry OS from RIM may positively influence the demand for Blackberry phones.

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As the market will grow the new adapters and developers of smartphone technologies will majorly capitalize the market. Analyzing current perspective of smartphone market and manufacturers, it is anticipated that by 2017 Samsung, Apple and RIM will retain their position as top vendors of smartphones globally and in Canada.

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