Reserch Project

Research on: - Consumer Preference Regarding Female skin care product
SUBMITTED TO:Prof. Dr MUKESH CHAVDA PREPARED BY

ENR N0 :117900592003 MBA SEM -1 ROLLNO -02
RAHUL.N.CHANDIRAMANI
Divaba Institution of Management studies and Computer Application
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Table of content
No. Title Particular Consumer Preference Regarding female skin care product Preface Acknowledgement 1.1 Introduction of Research Research Objective 1.2 Research method 1.3 Research design 1.4 Data 1.5 Sample 1.6 Contact method 1.7 Research Instrument 1.8 Research Territory 1.9 Limitation of Research 2.1 Data collection & Analysis Demographic analysis Analysis & Interpretation of Question 2.2 Hypothesis Testing 2.3 Annova Table Page no.
Part:-1
Part:-2
4 5 7 7 8 8 10 10 13 13 14 15 18 18 23 36 39
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2.4 Chi-Square analysis 2.5 Non Parametic Test Mann witney U Test Kruskal walls H test Conclusion Bibliography Questionnaire
43 47 48 50 52 53 54
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PREFACE
Female skin care products industry in India is consisted as an organized sector. This industry is growing in India day by day but at a low rate because of influence of unorganized sector like Ayurvedic, Homeopathic, Home therapy, etc. Now the female preferred to buy qualitative product so that can get different variety as well as different purchasing option.
This Report offer a comprehensive picture of analysis of female preference regarding skin care industry in Ahmedabad trends in production & consumption,. Factors determine the demand for female skin care products are examined .
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ACKNOWLEDGMENT
Today, the competition is very tough. In the every field study is most important. From the practical training person gets knowledge and experience. In the B.B.A, there are the practical study of financial management, marketing management and personal management. Now as a MBA student from the practical study we have got the experience and improved our knowledge and it provides us guidelines to perform work in actual situation. We are thankful to director of our college Prof. RAVAL SIRS and Divaba Institution of Management studies and Computer Applicationto providing all the facilities to make this research report and for all encouragement. We are highly thankful to our Report guidance and Prof. DR MUKESH CHAVDA to giving us this opportunity and his kindly support and guidance. This Research Report gives us practical training knowledge and experience.
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INTRODUCTION OF RESEARCH
Research Objectives Primary Objective: To compare different female skin care product offered by various company in market And also to know the loyalty of product among different company.
Secondary objective: To know the latest trend prevailing in the industry. Various offers available from the marketers. Marketing strategies used by marketers in the industry. To know consumer satisfaction about different product and its brand offered by the company. Various criteria i.e. Price, Taste, Quality, Quantity, Packaging and Sales Promotion.
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RESEARCH METHOD
Meaning of Research method:Research is a systematic design, collection, analysis and reporting of data and finding relevant to a specific marketing facing the company. We have done research of Consumer Preference Regarding female skin care product. For that there were many objectives of research on that industry.
RESEARCH DESIGN
There are mainly three type of research design. Such as Exploratory design Descriptive design Causal design
Exploratory design
In exploratory research design, a researcher tries to explore new and untapped areas of the research design project. This kind of research design has its primary Divaba Institution of Management studies and Computer Application
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object of providing insight or idea in to the problem definition faced by researcher. Here, we have not used this design for the research.
Descriptive design
Descriptive research is research that will describe some characteristics on functions of the market and its objectives are detailed awareness of certain market situation. The example of descriptive research is study of market size which determines buying power of the consumers. To undertake descriptive study the result must be analyzed on both qualitative and quantitative parameters. Usually surveys, panel discussion or observation research is undertaken to collect secondary and primary information. Here, we have done the research to know the different kind of market share of different company like Olay, Revlon, Oriflame, ponds etc. On this base we can know which company is leading in the market among them that is why here I use this research design.
Causal research design

Causal research design means cause and effect. Whenever we want to establish relationship between cause and its effect that research is known as causal research objectives. E.G.: When company gives more advertisement it is consider cause and due to that sell is increased its effect. On ZOOM, Olay, Ponds, Revlon gives their advertisement and due to that reason sells are increased.
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DATA
Data can be defined as some information regarding particular topic or point. It is some broad information regarding one subject. It can be classified in two categories.
Primary data:The newly and freshly gathered information which is gathered for very first time is known as primary data. E.G.: we have met around 100 females and gathered primary data and also we have visited beauty shops for gathering the primary data for skin care products.
Secondary data:The secondary data is already exist and gathered previously for any other purpose. The sources used to gather secondary data is known as secondary data sources. E.G.: From the internet we have gathered some information like history, details of the company and various product ranges also.
SAMPLE
Sample means checking the representative of the population. Sampling plan takes the sample representative of the of Indias consumer. Divaba Institution of Management studies and Computer Application
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E.G.: In the market there are many companies in the beauty or skin care industry but here we have selected mainly 7 companies. There are three important decisions in sampling plan.
Sample unit: [who is to be served?]

Here, the right decision should be taken that who should be your respondent? For deciding sample unit the character of product should be understood first. For Example: for research of skin care product, we have to do survey of woman or teenager girls who are using skin care products.
Sample size: [how many people Are to be served?]

The sample size should be moderate. There should not be more then population. Basically there is no rule for the sample size In our research the sample size is 100 consumers.
Sampling Procedure:
The way how you are going to select a sample? It means Person as a sample is called sampling procedure. There are two type of sampling procedure.
1) Probability sampling method:

In probability sampling method the each element of population has known at equal chance to get selected as sample.
Note: Here we have not used this method. 2) Non-probability sampling method: It is a method where the population is not given known at equal chance to get selected as a sample. Divaba Institution of Management studies and Computer Application
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E.G.: From 70 people, 10 people are selected whose name is remembered.
Note: Here we have
used this method.
Why Non-probability?
In the probability sampling method, the respondents are already decided and fixed. Because of some barriers or problems the respondents are not ready to give the information. It may possible that the respondents may not be at home. Therefore the probability sampling method is not used by us. In non-probability sampling method, the respondents are not fixed or decided. On the certain assumed criteria we can select any respondents for the sampling procedure. E.G. In our case, our assumed criteria were that any females who are using the skin care products.
Note:
Here out of different type of non probability sampling method I use below type.
Convenience sampling:Convenience sampling the researcher selects the easiest population member from which information is obtained i.e. sample is selected as convenience of the research. In our research we have used convenience sampling method. The female who have purchase the skin care product are surveyed.
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CONTACT METHODS :It is our methods in which we are decide how do we meet or contact our respondent. There are four types of contact method. 1. Personal interview 2. Mail questionnaire 3. Telephonic interview 4. Online interview
(1)
Personal interview:-
It is the most versatile method. It is face to face interview or question-answer or communication with the respondent. Personal Interviewing is the most expensive method & requires more administrative planning & supervision then other type.
NOTE: - In our survey we have only used this method to contact the respondent.
Research Instrument (Types of Questionnaire)

There are two type of questionnaire. 1. Structure Questionnaire Divaba Institution of Management studies and Computer Application
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2. unstructured Questionnaire
1. Structure Questionnaire:Its Structure questionnaire in which all the question are asked with logical sequence. For example: - In our questionnaire the sequence of question is structured like, (1) do you use skin care product? (2) Which companys product are you using?
NOTE: - In our questionnaire we have used structured type of questionnaire with
Close Ended-Questionnaire
2.
Unstructured Questionnaire:-
In unstructured questionnaire when a researcher asking question as per his wish of the research.
NOTE: - In our questionnaire we have not used unstructured type of questionnaire.
Research Territory:
For research purpose I use Ahmedabad city only.
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Limitation of research:In Skin care industry research is a best way to know and analyses the consumer need & wants. There are certain limitations of research are explained as under: (A) Time: Time is less to do the research. Basic limitations of research are time because of limited time period then not get deep information. It takes more time to know the customers expectation. It is time consuming because researchers go to the different places to get the relevant information.
(B) Area: In our research area is only one city Ahmedabad not all over the India. Area is only one then number of customer is less then not get more information as per requirement.
(C) Money:Divaba Institution of Management studies and Computer Application

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Research requires more amount to go the retail store to get the primary information. Money is requiring because researcher cover all the needed and necessary information based on practical aspect. Money is biggest limitation of the research.
(D) Lack of expertise: We are not professional experts then our research is not effective compare to professional experts. We dont have more experience to prepare the report Sometimes proper information is not available in resources. In questionnaires also get bias information.
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Data collection & Analysis

Demographic Analysis:-
Question 1:- AGE group
Purpose:-To know which age group of female is using skin care product more. Age of women 15-20 21-25 26-30 31-35 36-40 41-45 No. of women in % 17 35 24 24 6 4
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No. of women in %
5% 4% 22% 15%
15-20 21-25 26-30 31-35 32% 36-40 41-45
22%
INTERPRETATION As per this chart 35% of the female whose age is 21 to 25 using more skin care product where as the women whose age is 36 to 40, 41 to 46 using 6%, 4% skin care product respectively.
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Question 2:- Occupation Purpose:-To know which profession women are using this product.
Occupation Student House wife Professional Service
No. of women in % 34 24 14 28
No. of women in %
No. of women in %
Service Professional House wife Student 14 24
28
34
INTERPRETATION:-
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This chart shows that 34% females who are students they use more skin care product. Where as 14%, 28% females who are professional and doing service they are using less product respectively. Here student more using skin care product.
Question 3:- Income
Purpose:-To know which income group is using this product more.
Income Up to 5000 5001 to 10000 10001 to 20000 More than 20000
No. of women in % 27 23 23 27
No. of women in %
More than 20000 27%
Up to 5000 27%
10001 to 20000 5001 to 10000 23% 23%
INTERPRETATION:Divaba Institution of Management studies and Computer Application

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This chart shows that 27% women whose income upto5, 000 and more than 20,000 they use more skin care product. Where as 23% women whose income between 5001 to 10,000 and 10,001 to 20,000 they are used less skin care product.
Question 4:- Marital status Purpose:- For asking this question we know that how much married and Unmarried female using skin care product. Marital status Married Unmarried No. of women in % 58 42
58 60 50 40 30 20 10 0 Married Unmarried No. of women in % 42
INTERPRETATION This chart showing 58% women are married who use more skin care product. Where as 42% females are unmarried use less product. Means married female is more using product. Divaba Institution of Management studies and Computer Application
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Analysis and Interpretation of Question

Question 1:- Do you use skin care products?
Purpose:-To know that individual female is using a product or not.
Usage Yes No
No of women in % 100 0
No of women in %
Yes 0% No
100%

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This chart shows that as per our sample size and survey 100% women are using skin care product of different company becouse product price is less and female is educated in Ahmedabad. Question 2:- If yes than which from below? Purpose:-If female says YES than which below companies product use for skin care & we know familiarity of product.
Name of company Olay Oriflamme Ponds Revlon Garnier Lakme Fair & lovely Other
No of women in % 12 8 25 12 14 9 20 0
No of women in %
Olay Garnier Oriflamme Lakme 0% 20% 9% 14% 12% 25% 12% 8% Ponds Fair & lovely Revlon Other
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INTERPRETATION:As per this chart 25% women would like to preferred Ponds which is more as compare to Olay, Oriflamme, Revlon, Garnier, Lakme and other. Question no3: - which products do you use from below?
Purpose:- For asking this question we know that which specific product is more using in particular company.
Products Body care lotion Sun screen Fairness Wrinkle leaft Product for dark circle Other
Product for dark circle, 10 Wrinkle leaft, 10
No of women in % 28 22 30 10 10 0
Other, 0
Body care lotion, 28
Fairness, 30
Sun screen, 22

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According to this chart 30% women are using skin care product for fairness. Where as 10% are used for wrinkle left and product for dark circle.
Question no.4:- Since how long you are using this product? Purpose:-To know that how long a female using a product. Using product Less than 1 year 1 to 2 years More than 2 year No of women in % 15 35 50
No of women in %
15% Less than 1 year 50% 35% 1 to 2 years More than 2 year
INTERPRETATION:-
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As per this chart concern 50% women are used skin care product more than 2 year. Where as the rest of 50% using less than 2 year.
Question no.5:- Why do you use product mentioned in Q.-3? Purpose:-To know that for what reason a female using a skin care product. Product using reason Age factor Skin problem Working professional Hobby Other No of women in % 18 44 11 26 1
45 40 35 30 25 20 15 10 5 0
44 26 18 11 1 Age factor Skin problem Working professional Hobby Other
No of women in %
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INTERPRETATION:According to these chart 44% women who are suffering from skin problem they prefer more skin care product. Where as 26%, 18%, 11% and 1% women who are using this product for hobby, age, working professional, and other like skin consciousness respectively.
Question no.6:- How much you spend monthly for skin care products?
Purpose:- To know that how much money spend behind for that skin care product in 1 month. Monthly Exp. On product 500 to 1000 1001 to 3000 3001 to 5000 More than 5000 No of women in % 56 28 11 5
No of women in %
60 40 20 0
No of women in %
500 to 1000 56
1001 to 3000 28
3001 to 5000 11
More than 5000 5
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INTERPRETATION:This chart shows that 56% women would like to spend between 500 to 1000 monthly expenditure behind skin care product. Where as only 5% women spend more than 5000 monthly expenditure. Question no 7:- From where you buy the product? Purpose:- To know that at which place or from where she can buy product. Purchasing place Nearby shop From mall From net From beauty shop Others No of women in % 43 29 0 25 3
No of women in %
No of women in %
Others From beauty shop From net 0 From mall Nearby shop
3 25
29 43

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As per this chart concern 43% women would like to buy skin care product nearby shop because of easy purchase place. Where as 29%, 25%, 3%, 0% women buy product from mall, beauty shop, others (medical stores), net respectively.
Question no 8:- How do you purchase?
Purpose:- To know that how a payment is done by her after purchasing product.
Purchasing type Cash Credit
Credit 1%
No of women in %
Cash 99%

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This chart shows that mostly 99% women would like to prefer by cash. And only 1% woman prefers by credit as per our survey.
Question no 9:- How did you come to know about this product? Purpose:-For asking this question we know that from where or which source she can getting a information about product.
Knowing about product TV Radio Newspaper Magazine Suggested by some one
No of women in % 40 1 3 16 40
No of women in %
TV 40% 40% Radio Newspaper Magazine 1% 3% Suggested by some one
16%
INTERPRETATION:-
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This chart shows that 40% women know about product by TV and also suggested by some one. Where as rest of 20% women are come to know by Radio, Newspaper, Magazine.
Question no 10:-If suggested by someone , Who have suggested about the product?
Purpose:- From this question we know that if suggested by some one than who is suggested for particular product.
Suggested person Friends Relative Family doctor Beautician Other
No of women in % 20 7 6 7 0
No of women in %
Friends Relative Family doctor Beautician Other
18%
0%
15%
50%
17%
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INTERPRETATION:According to this chart 20% women have been suggested about skin care product by their friends. And rest of the 7% and 6% women are suggested by relative, beauticians, and family doctor. Question no.11:- Are you using this product since begging or you have switched from other product?
Purpose:- From this question we know that female is continues using this product or switched over to other one.
Product switching Yes No
No of women in %
60 50 40 30 20 10 0 Yes No of women in % No
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INTERPRETATION:According to this chart 57% women would not preferred to switch over. Where as rest of 43% women would like to switch over for reason like Price ,Quality and Availability.
Question no.12:- If yes than what is reason for switching ? Purpose:-If above questions answer is yes than what is reason for switching to other product we know that for asking this question.
Reason of switch over Quality Price Availability
No of women 32 4 7
No of women in %
Quality Price Availability
16% 9%
75%
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INTERPRETATION:This chart shows that 75% women switched over the product due to quality because Ahmedabad female is more using branded product. And rest of 25% women will switch over due to price and availability of product.
Question no.13- Are you satisfied with the performance of the product? Purpose:-From asking this question we know the different satisfaction level for using particular product. means female is satisfying or not
Satisfaction level Highly satisfied Satisfied Cant say Dissatisfied Highly dissatisfied
No of women in % 52 46 2 0 0
No of women in %
60 50 40 30 20 10 0 Highly satisfied 52 Satisfie d 46 Cant say 2 Dissatisf Highly ied dissatisf ied 0 0
No of women in %

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This chart shows that 52% women are high satisfied with the performance of the skin care product. While rest of the 46%, and 2% women are satisfied and cant say about product.
HYPOTHESIS TESTING
Before going for a sample survey we have some perception about the population, which also works as a benchmark. By employing hypothesis testing we just want to check whether out perception is correct or not. Hypothesis testing begins with an assumption called a hypothesis that we make about a population parameter. Then we collect sample data, produce sample statistics, and use this information to decide how likely it is that our hypothesized population parameter is correct. Testing hypothesis at some set level means that we will reject the null hypothesis if the difference between the sample statistics and the hypothesized population parameter is large.
Null hypothesis:
In hypothesis testing we must take the assumed or hypothesized value of the population parameter before we begin sampling. The assumption we wish to test is called the null hypothesis and is symbolized Ho
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Alternative hypothesis:
Whenever we reject the null hypothesis we accept the alternative hypothesis which is symbolized H1. Here, I am calculating one example related hypothesis testing to check out that whether my analysis is right or wrong .Before calculating hypothesis testing let me point out few terms and their meaning.
H0 = Null Hypothesis H1= Alternate Hypothesis

P = Probability of success of Hypothesis Q = Probability of failure of Hypothesis P1 = Actual result of P n= Total number of sample Z = value of normal distribution curve
Hypothesis Testing
A survey is conduct 40% female is switching to other product . Test hypothesis that random sample of 100 female taken suppose out of 43 replied that they switch over to other product. Assume significance level 0.05(5%) test is propotion of female switch to other product is same or not.
H0 : P=0.40
n=100
x=43 ,
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H1: P0.40
p=0.4
q= 1-p = 1-0.4 =0.6
=0.43

)(
= Z=0.612 Significant level is 0.05 for two tail so, = So, 0.5-0.025=0.475 So, table value =0.025
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Conclusion:-Here Z=0.612 is less than hypothesis is accepted .
=1.96 so our null
ANNOVA TABLE (Analysis of variance)

Example:To check different occupation of females expenditure is same or not in different range of expenditure at significance level of 5%.
Occupation
500-1000
Expenditure 100130013000 5000=
Above 5000
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Student House wife Professional Service Total
26 17 3 10 56
7 5 4 12 28
1 1 4 5 11
1 0 3 1 5
Ans=
A 26 17 3 10 56 C
( 12 3 -11 -4 ( -1.75 -1.75 -1.25 -2.25
( 144 9 121 16 290
) 7 5 4 12 28
( 0 -2 -3 5
( 0 4 9 25 38
D ( ) ( ( ) ) 1 3.06 1 -0.25 0.0625 1 3.06 0 -1.25 1.56 4 1.56 3 1.75 3.0625 5 5.06 1 0.25 0.0625 11 12.74 5 4.75 (A= 500-1000, B=1001-3000, C=3001-5000,D=5000>)
Mean=
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A=56/4 , B=28/4 , C=11/4 , D=5/4 =14 =7 =2.75 =1.25 Grand Mean= =6.25 SSTR(Sum square of treatement deviation) SSTR =n( ) ) ( ) ( )
= ( ) ( =240.25+2.25+49+100 =391.5
MSTR (Mean of sum square of treatment) MSTR= = =130.5 SSE (Sum square error) ( SSE=( ) =290+38+12.74+4.45 =345.49 MSE (Mean square error) MSE=
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= = =28.79 = = =4.53 D.O.F associated with SSTR =K-1 =4-1 =3 D.O.F associated with SSE=n-K=16-4=12
Significance level 0.05 So, =3.49
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Conclusion:-Here So, null hypothesis is rejected & We conclude that different occupation of females expenditure is same in different range of expenditure.
Chi-Square Analysis:
A fundamental problem is genetics is determining whether the experimentally determined data fits the results expected from theory. Karl Pearson and R.A. Fisher developed the chi-square test. The chi-square test is a goodness of fit test: it answers the question of how well do experimental data fit expectations. The is the Greek letter chi; the is a sigma; it means to sum the following terms for all phenotypes. obs is the number of individuals of the given phenotype observed; exp is the number of that phenotype expected from the null hypothesis. Note that you must use the number of individuals, the counts, and NOT proportions, ratios, or frequencies. Divaba Institution of Management studies and Computer Application
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2 (obs exp) 2 exp
Critical values for chi-square are found on tables, sorted by degrees of freedom and probability levels. Be sure to use p = 0.05. If your calculated chi-square value is greater than the critical value (Tabulated Value) from the table, you reject the null hypothesis. If your chi-square value is less than the critical value, you fail to reject the null hypothesis (that is, you accept that your genetic theory about the expected ratio is correct). A critical factor in using the chi-square test is the degrees of freedom, which is essentially the number of independent random variables involved.( If CV > TV, Reject H0 & Accept H1, Vice- versa).
Example:Testing the female proportion related occupation & product category is same or not. Assume significance level 5%.
Occupation
Body Care
Product category Sunscreen Fairness Wrinkle Dark Leaft Circle
Total
Student Housewife Professional Service Total
8 7 3 10 28
9 8 2 3 22
13 4 7 6 30
1 3 2 4 10
3 2 0 5 10
34 24 14 28 100
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Body care Wrinkle leaft
=Sunscreen
Expected Frequency=
Category Stu/B.C Stu/S.C Stu/FAIR Stu/W.L Stu/D.L H.W/B.C H.W/S.C H.W/FAIR H.W/W.L H.W/D.C Prof/ B.C Prof/ S.C Prof/ FAIR Prof/ W.L Prof/ D.C Ser/ B.C Ser/ S.C Ser/ FAIR Ser/ W.L Ser/ D.C
8 9 13 1 3 7 8 4 3 2 3 2 7 2 0 10 3 6 4 5
9.52 7.48 10.20 3.4 3.4 6.72 5.28 7.20 2.40 2.40 3.92 3.08 4.20 1.4 1.4 7.84 6.16 8.4 2.80 2.80
-1.52 1.50 2.8 -2.40 -0.40 0.28 2.72 -3.20 0.60 -0.40 -0.92 -1.80 2.8 0.16 -1.40 2.16 -3.16 -2.40 1.20 2.20
( 2.31 2.25 7.84 5.76 0.16 0.078 7.39 10.24 0.36 0.16 0.85 1.17 7.84 0.36 1.96 4.66 9.98 5.76 1.44 4.84
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Total
100
75.408
( = =0.75408
)( Degree Of freedom =( = (3)(4) =12
Now Significance level 0.05 with D.O.F =12 in chi. Square table we get value of 21.0261
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Conclusion:=Here table value 21.0261 is more than chi square value 0.74 So null hypothesis is accepted & we can say that different occupation & product category is same.
Non Parametic Test
It is a statistical technique that do not make a restrictive assumption about a shape of population distribution when performing a hypothesis test It is also called as a distribution free test. The hypothesis of non parametic test are concerned with something other than the value of population parameter. Advantage:_ No requirement of population distribution skewed. They are easier to understand and count. Sometime even foreward ordering for ranking is not required. Dis-Advantage: They ignore certain AMT of information They are not efficient of sharp exact value as a parametic test.
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Revlon 3 2 4 5
Rank 3 1.5 4 5.5 14
Garnier 7 5 2 7
Rank 7.5 5.5 1.5 7.5 22
Mann witney U Test
Following information related 2 companys product in market consumed by female
Mean
= =8 Standard Error: ( )
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= 4*4 = 3.46 U statistic:U=
= 4*4 +
=16+10-14 =12
Z=
= = 1.16
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Kruskal walls H test Following datd related income of different females occupation in Abd. We would like to evaluate if the occupation of female is same or not. Assume significance level 5%. Revlon 3 2 4 5 Rank 3 1.5 4 5.5 14 Garnier 7 5 2 7 Rank 7.5 5.5 1.5 7.5 22
=No significance different among occupation = Significance different among occupation
Revlon 3 2
Rank 3 1.5
Garnier 7 5
Rank 7.5 5.5

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4 5
4 5.5 14
2 7
1.5 7.5 22
H=
= =
(
( ) (
) ) )
=54.50 51 =3.50 Significance level 0.05 and D.O.F = n-1= 4-1=3 so, Table value=7.81
Conclusion:-Here we accepted our null hypothesis because Calculated value is less than table value so,there is no different of occupation of female. Divaba Institution of Management studies and Computer Application
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Conclusion
Female skin care industry is one of the growing industries in the market so as the new and new companies are coming in the market. From the market survey we came to know that majority of females are very conscious about their skin so they can spend more money behind the skin care products.
And also we can conclude that from the market survey the majority of females whose age is between 20 to 35, they using skin care product because of certain reasons like profession, service, hobby and fairness etc. And we can also say that the college students are more using the skin care products and their percentage of using products is 34%.
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Bibliography
For making this research project we have collected some information and primary as well as secondary data is collected from below sources. We have got majority of the information from the beauty zone. Address:A/4D, Indira shopping, Jodhpur Cross Road, Satellite road, Ahmedabad-380015 And also we have gathered the information about Oriflame from the head office of the Oriflame in Ahmedabad. Address:3rd floor, Abhishree complex, Opp.starbazar, Jodhpur Cross Road, Satellite, Ahmedabad-380015 We also get information from the book named given below: Marketing research by Naresh R. Malhotra (4th edition) Business Statistics by Ken Black (4th edition) We also go together the previous reports of the past students.
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We have done market survey of 100 women and done the data analysis from that information.
QUESTIONNAIRE Dear Sir, We are the student of Divaba Institution of Management studies and Computer Application. We are conducting research on Consumer Preference Regarding female skin care product So, we need your precious time and information shared by you will remain secrete and will be use for education purpose only.
Q- 1:-Do you use skin care products of any company? Yes No
Q- 2:- If Yes than which from below? Olay Revlon Oriflamme Garnier Ponds Lakme Fair & Lovely Other
Q-3: - which skin care products do you use from below? Body care lotion Fairness Product for dark circle Sun screen Wrinkle leaft Other
Q-4:- Since how long you are using this skin care product? Divaba Institution of Management studies and Computer Application
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Less than 1 year More than 2 year
1 to 2 year
Q-5:- Why do you use skin care product mentioned in Q.-3? Age factor Working professional Skin problem Hobby Other
Q-6:- How much you spend monthly for skin care products? 500 to 1000 3001 to 5000 1001 to 3000 More than 5000
Q-7:- From where you buy the skin care product? Near by shop From beauty Shop From mall Other specify From Net
Q-8:- How do you purchase skin care products? Cash Credit
Q-9:- How did you come to know about this skin care product? T.V Magazine Radio News papre
Suggested by some one
Q-10:- If suggested by some one, who have Suggested about the skin care product from below? Friends Relative Doctor
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Beauticion
Other
Q-11:- Are you using this product since begging or you have switched from other product? Yes No Q-12:- If Yes than What is Reason for switched? Quality Price Availability Q-13:- Are you satisfied with the performance of the skin care product? Highly satisfied Dissatisfied Satisfied Cant say
Highly dissatisfied
Demographic details: 1. What is your name? ___________________
2. What is your Age ? 15-20 31-35 3. Occupation: Student Professional 21-25 36-40 26-30 Above 40
House wife Service
4. Income: Divaba Institution of Management studies and Computer Application

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Up to 5000 5001 to 10000 5. Marital Status:Married
5001 to 10000 More than 20000
Unmarried
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Research on: - Consumer Preference Regarding Female skin care product

SUBMITTED TO:Prof. Dr MUKESH CHAVDA PREPARED BY

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Research on: - Consumer Preference Regarding Female skin care product

Causal research design

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Research on: - Consumer Preference Regarding Female skin care product

Sample unit: [who is to be served?]

Sample size: [how many people Are to be served?]

1) Probability sampling method:

Research on: - Consumer Preference Regarding Female skin care product

E.G.: From 70 people, 10 people are selected whose name is remembered.

Note: Here we have

used this method.

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Research Instrument (Types of Questionnaire)

Research on: - Consumer Preference Regarding Female skin care product

For research purpose I use Ahmedabad city only.

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

(C) Money:Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Data collection & Analysis

Question 1:- AGE group

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

15-20 21-25 26-30 31-35 32% 36-40 41-45

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Occupation Student House wife Professional Service

Service Professional House wife Student 14 24

Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

Question 3:- Income

Purpose:-To know which income group is using this product more.

Income Up to 5000 5001 to 10000 10001 to 20000 More than 20000

10001 to 20000 5001 to 10000 23% 23%

INTERPRETATION:Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product

58 60 50 40 30 20 10 0 Married Unmarried No. of women in % 42

Research on: - Consumer Preference Regarding Female skin care product

Analysis and Interpretation of Question

Purpose:-To know that individual female is using a product or not.

INTERPRETATION:Divaba Institution of Management studies and Computer Application

Research on: - Consumer Preference Regarding Female skin care product