II.

Logical Division of Ideas

2.1 Definition
Logical division of ideas is a pattern of organization in which you divide a topic into points and discuss each point separately. You can use logical division to organize many kinds of topics (oshima : 310)

2.2 Transition Signals

Transition signals are word and phrases that connect the idea in one sentence with the idea in another sentence. They are expressions such us first/second, furthermore, on the other hand, for example, and in conclusion. Transition signals are like traffic signals; they tell your reader when to slow down, turn around and stop. Using transition signals makes the paragraph smoother and helps the reader understand it more easily. Example of transition signals;

First, second, etc First of all, Furthermore, also, in addition, moreover, A second (reason, kind, advantage, etc.) An additional (reason, kind, advantage, etc.) The final (reason, kind, advantage, etc.)

2.3

Analysis Essay

GLOBAL MARKET STRATEGIES

A commonly heard phrase these days is global village. This expression generally refers to information that is available everywhere in the world. In business and marketing, this phrase can refer to global marketing and the selling of a product or service. Companies large and small have been trying to break into new markets for many years, but (express a contrast idea) some companies have been more successful than others. Some companies have a broader knowledge of how to make their products sell international customers. Selling a product successfully in another country often requires making changes in the product such as adding ingredients, replacing existing ingredients, and making completely new versions.

One way (introduce an idea) in which companies attempt to sell their products is by adding ingredients to their original products to make them more appealing to the local consumers. For example, (give an example) in Japan, Dominos Pizza sells pizzas with toppings such as (list some examples) mayonnaise, potatoes, and tuna. Because (give a reason) these items are so popular with the Japanese, Dominos Pizza can be almost certain that these specialty pizzas will be more successful than their American counterparts. Dominos has had similar (give a similarity) success marketing their pizzas in India. Indian cuisine is known worldwide for being spicy, and Dominos used that knowledge to appeal to the target market by creating pickled ginger pizzas. This method is often successful in enticing locals into buying new products that contain a familiar flavor. Another method of (introduce another idea) increasing sales abroad is replacing original ingredients with others that are more appealing to the local consumers. For instance, (give an example) the Frito- Lay company, when attempting to introduce its Chee-tos brand snack foods in China, had to change its main ingredient, cheese. The Chinese are not big consumers of cheese. As a result, (give an effect) the cheese was taken out of Chee-tos and replaced with seafood. The new product, Seafood Chee-tos, is now one of the largest-selling snack foods in China. Finally, (introduce the final idea) some companies choose to make a completely new version for the market. One of the most popular ice cream flavors to come out on the United States market for Haagen-Dazs is Chocolate Chip Cookie Dough. Most people in the United States can remember tasting their mothers chocolate chip dough before it was put in the oven. However, (give a contrast) when Haagen-Dazs tried marketing this flavor in Great Britain, people were unfamiliar with the concept of eating raw cookie dough. As a result, (express an effect) Haagen-Dazs held a contest to come up with a brand-new British variety of ice cream, strawberries, and chocolatecovered Scottish shortbread. Would this flavor be as successful in the United States? The answer is probably no because (state a reason) Americans are not accustomed to eating the slightly salty shortbread that is so popular in Great Britain. It is evident that to be successful around the globe, companies must adapt their products to suit the needs of their universal customers. Some common ways are to add local ingredients, replace original ingredients or make brand-new versions of the original product. Without a doubt, products such as Dominos pizza and Chee-tos were able to succeed in these foreign lands because (state a reason) the companies realized the importance of market research. Because (give a reason) these fundamental market characteristic were taken into account, these products flourished overseas.

Analysis Data of Essay above: Title Thesis statement : Global Market Strategies :

Selling a product successfully in another country often requires making changes in the product such as adding ingredients, replacing existing ingredients, and making completely new versions.

Introductory Paragraph

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6

A commonly heard phrase these days is global village. This expression generally refers to information that is available everywhere in the world. In because and marketing, this phrase can refer to global marketing and the selling of a product or service. Companies large and small have been trying to break into new markets for many years, but (express a contrast idea) some companies have been more successful than others. Some companies have a broader knowledge of how to make their products sell to international customers.

Topic Sentence Paragraph 1 :

One way in which companies attempt to sell their products is by adding ingredients to their original products to make them more appealing to the local consumers.

Topic Sentence Paragraph 2 :

Another method of increasing sales abroad is replacing original ingredients with others that are more appealing to the local consumers.

Topic Sentence Paragraph 3 :

Finally, some companies choose to make completely new version for the market.

Concluding Paragraph

It evident that to be successful around the globe, companies must adapt their products to suit the needs of their universal customers. Some common ways are to add local ingredients, replace original ingredients or make brand-new versions of the original product. Without a doubt, products such as Dominos pizza and Chee-tos were able to succeed in these foreign lands because the companies realized the importance of market research. Because these fundamental market characteristic were taken into account, these products flourished overseas.