:Report provides extensive research and objective analysis on the growing retail banking industry, its product quality,

and services in India. This report helps clients to analyze the leading-edge opportunities critical to the success of the retail banking Industry in India. Detailed data and analysis helps investors, financial service providers, and global banking players navigate through the evolving banking industry in India.

Key Findings
Marketing issues may be the key focus for the Global players entering in Indian market because of the nature of Indian retail banking market requires new entrant to have to devise marketing programs to establish and enhance brand awareness, which in turn will help the new entrant to show its presence and help to create a niche for them India's retail-banking assets size is expected to grow at the rate of 18% a year over the next four years (2006-2010).

Key Products Analyzed

- Key products analyzed in this report include: Deposits, Retail credit, Credit cards, Debit Card, Internet Banking, and ATM facility.

Players
- Andhra Bank, State Bank of Mysore, Allahabad Bank, Vijaya Bank, Punjab National Bank, HDFC Bank, UTI Bank, ICICI Bank, Kotak Mahindra Bank, Centurion Bank Of Punjab, Citibank, Standard, HSBC, ABILLION AMRO, American Express, and Dena Bank.

TOP 10 Banks in india

1)SBI 2)HDFC 3)AXIS 4)PUNJAB NATIONAL BANK 5)ICICI 6)KOTAK 7)BANK OF BARODA 8)BANK OF INDIA 9)CANARA BANK 10)FEDERAL BANK

Company Overview:
Company Development Sales Current Change P/E Market 52-Week (Rs.Cr.) Price (%) Ratio Cap.(Rs.Cr.) High/Low 680.57 18.50 1.64 8.41 322.45 170/18

Credit Bank Ltd. Dhanalakshmi Bank Ltd. ING Vysya Bank Ltd. Lakshmi Vilas Bank Ltd. Centurion Bank of Punjab Ltd Jammu & Kashmir Bank Ltd. Federal Bank Ltd. Karur Vysya Bank Ltd Bank of Rajasthan Ltd. Karnataka Bank Ltd. South Indian Bank Ltd. HDFC Bank Ltd. YES Bank Ltd. IndusInd Bank Ltd. Kotak Mahindra Bank Ltd. City Union Bank Ltd. ICICI Bank Ltd.

327.84 1983.64 561.51 1646.53 2603.50 2721.05 1276.81 1110.17 1775.90 1354.81 12354.41 1590.84 2010.57 2820.30 624.07 39467.92

39.70 135.80 67.50 41.40 300.15 133.55 206.65 32.05 73.70 52.60 898.85 58.55 30.50 319.35 12.50 325.55

1.14 0.81 0.52 -0.24 -0.28 -0.48 -0.74 -0.77 -1.47 -1.86 -2.59 -4.33 -4.38 -4.74

8.94 8.88 13.03 65.03 4.04 6.20 5.35 4.49 3.70 3.92 24.03 8.69 14.43 37.52 895.25 594.41

254.54 1392.73 329.24 7893.27 1455.06 2282.93 1114.87 517.13

108/37 389/115 198/56 75/38 1005/270 369/110 550/196 200/30 285/65 229/51 1825/792 277/55 137/30 1438/240 52/12 1456/283

38203.77 1738.81 1082.75 11028.47 400.00 36241.82

-4.94 3.93 -7.42 8.72

ORGANIZATION PROFILE:
FORMATION OF THE COMPANY The Housing Development Finance Corporation Limited (HDFC) was amongst the first toreceive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bankin the private sector, as part of the RBI's liberalization of the Indian Banking Industry in1994.

The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited',with its registered office in Mumbai, India. HDFC Bank commenced operations as aScheduled Commercial Bank in January 1995. PROMOTER HDFC is India's premier housing finance company and enjoys an impeccable track record inIndia as well as in international markets. Since its inception in 1977, the Corporation hasmaintained a consistent and healthy growth in its operations to remain the market leader inmortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and alsohas a large corporate client base for its housing related credit facilities. With its experience in thefinancial markets, a strong market reputation, large shareholder base and unique consumerfranchise, HDFC was ideally positioned to promote a bank in the Indian environment. BUSINESS FOCUS HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build soundcustomer franchises across distinct businesses so as to be the preferred provider of bankingservices for target retail and wholesale customer segments, and to achieve healthy growth inprofitability, consistent with the bank's risk appetite. The bank is committed to maintain thehighest level of ethical standards, professional integrity, corporate governance and regulatorycompliance. HDFC Bank's business philosophy is based on four core values -OperationalExcellence, Customer Focus, Product Leadership and People. CAPITAL STRUCTURE The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital isRs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about17.6% of the equity is held by the ADS Depository (in respect of the bank's AmericanDepository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign InstitutionalInvestors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the StockExchange, Mumbai and the National Stock Exchange. The bank's American Depository Sharesare listed on the New York Stock Exchange (NYSE) under the symbol 'HDB'.

TIMES BANK AMALGAMATION In a milestone transaction in the Indian banking industry, Times Bank Limited (another newprivate sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with HDFCBank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by theshareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added significantvalue to HDFC Bank in terms of increased branch network, expanded geographic reach,enhanced customer base, skilled manpower and the opportunity to cross-sell and leveragealternative delivery channels.

 DISTRIBUTION NETWORK HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over1229 branches spread over 444 cities across India. All branches are linked on an online real-timebasis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank'sexpansion plans take into account the need to have a presence in all major industrial andcommercial centers where its corporate customers are located as well as the need to build astrong retail customer base for both deposits and loan products. Being a clearing/settlement bankto various leading stock exchanges, the Bank has branches in the centers where the NSE/BSEhas a strong and active member base. The Bank also has a network of about over 2526 networked ATMs across these cities. Moreover,HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard,Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders. MANAGEMENT Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor wasa Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over25 years andbefore joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.The Bank's Board of Directors is composed of eminent individuals with a wealth of experiencein public policy, administration, industry and commercial banking. Senior executivesrepresenting HDFC are also on the Board.Senior banking professionals with substantial experience in India and abroad head variousbusinesses and functions and report to the ManagingDirector. Given the professional expertiseof the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength. BUSINESS FOCUS HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build soundcustomer franchises across distinct businesses so as to be the preferred provider ofbanking5services for target retail and wholesale customer segments, and to achieve healthy growth inprofitability, consistent with the bank's risk appetite. The bank is committed to maintain thehighest level of ethical standards, professional integrity, corporate governance and regulatorycompliance. HDFC Bank's business philosophy is based on four core values - OperationalExcellence, Customer Focus, Product Leadership and People. PRODUCT SCOPE: HDFC Bank offers a bunch of products and services to meet the every need of the people. Thecompany cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pensionscheme,different types of loans and cards that assist the customers. The customers can choose thesuitable one from a range of products which will suit their life-stage and

needs.For organizations the company has a host of customized solutions that range fromFunded services, Non-funded services, Value addition services, Mutual fund etc. Theseaffordable plans apart from providing long term value to the employees help in enhancinggoodwill of the company.The products of the company are categorized into various sections which are as follows: ccounts and deposits. A Loans. Investments and Insurance. Forex and payment services. Cards. Customer center. PRODUCTS AND SERVICES 1. PERSONAL BANKING A. Accounts & Deposits - Regular Savings Account - Savings Plus Account - SavingsMax Account - Senior Citizens Account - No Frills Account - Institutional Savings Account - Payroll Salary Account - Classic Salary Account - Regular Salary Account - Premium Salary Account - Defence Salary Account - Kid's Advantage Account - Pension Saving Bank Account - Family Savings Account - Kisan No Frills Savings Account - Kisan Club Savings Account - Plus Current Account - Trade Current Account - Premium Current Account - Regular Current Account - Apex Current Account - Max Current Account8 - Reimbursement Current Account - RFC - Domestic Account - Regular Fixed Deposit - Super Saver Account - Sweep-in Account - HDFC Bank Preferred - Private Banking B. Loans

- Personal Loans - Home Loans - Two Wheeler Loans - New Car Loans - Used Car Loans - Overdraft against Car - Express Loans - Loan against Securities - Loan against Property - Commercial Vehicle Finance - Working Capital Finance - Construction Equipment Finance - Offers & Deals - Customer Center C. Investments & Insurance - Mutual Funds - Insurance - Bonds - Financial Planning - Knowledge Centre - Equities & Derivatives - Mudra Gold Bar D. Forex Services - Trade Finance - Travelers Cheques - Foreign Currency Cash - Foreign Currency Drafts - Foreign Currency Cheque Deposits - Foreign Currency Remittances - Cash To Master - ForexPlus Card E. Payment Services - Net Safe - Prepaid Refill - Bill Pay - Direct Pay - Visa Money Transfer - E-Monies Electronic Funds Transfer - Excise & Service Tax Payment F. Access Your Bank - One View - Insta Alerts - Mobile Banking - ATM - Phone Banking

- Branch Network G. Cards - Silver Credit Card - Gold Credit Card - Woman's Gold Credit Card - Platinum plus Credit Card - Titanium Credit Card - Value plus Credit Card - Health plus Credit Card - HDFC Bank Idea Silver Card - HDFC Bank Idea Gold Card - Compare Cards - Transfer & Safe - Track your Credit Card11 H. Get More from Your Card - Offers & Savings - My Rewards - Insta Wonderz - Add-On Cards - Credit Card Usage Guide - Easy EMI - Net safe - Smart Pay - Secure Plus - My City Benefit Card - Debit Cards - Easy ShopInternational Debit Card - Easy Shop Gold Debit Card - Easy ShopInternational Business Debit Card - Easy ShopWoman's Advantage Debit Card - Prepaid Cards - Forex Plus Card - Kisan Card I. Customer Centre - Offers & Deals - Winners of Contests & Promotions12 2. Wholesale Banking A. Corporate Funded Services Non Funded Services Value Added Services Internet Banking B. Small & Medium Enterprises Funded Services Non-Funded Services

Specialized Services Internet Banking C. Financial Institutions & Trusts Banks Financial Institutions Mutual Funds Stock Brokers MILESTONES IN THE HISTORY HDFC Bank began its operations in 1995 with a simple mission: to be a "World-class IndianBank". They realized that only a single-minded focus on product quality and service excellencewould help us get there. Today, they are proud to say that they are well on our way towards thatgoal.It is extremely gratifying that their efforts towards providing customerconvenience have beenappreciated both nationally and internationally.

Business India Forbes Asia

'Best Bank 2008' Fab 50 companies in Asia Pacific

Asian Banker Best Retail Bank 2008 Excellence in Retail Financial Services Asiamoney Microsoft & Indian Express Group Best local Cash Management Bank Award voted by Corporates Security Strategist Award 2008

World Trade Center For outstanding contribution to international trade services. Award of honour Business TodayMonitor Group survey Financial ExpressErnst & Young Award One of India's "Most Innovative Companies"

Best Bank Award in the Private Sector category

Global HR 'Employer Brand of the Year 2007 -2008' Award - First Runner up, Excellence Awards - & many more Asia Pacific HRM Congress: Business Today 'Best Bank' Award

2007 Business Today-Monitor Group survey One of India's "Most Innovative

Companies". Financial Express-Ernst & Young Award Best Bank Award in the Private Sector category. Global HR Excellence Awards - Asia Pacific HRM Congress: Employer Brand of the Year 20072008-Award- First Runner-up. Business Today Best Bank Award. Dun & Bradstreet American Express Corporate Best Bank Award 2007 Corporate Best Bank-Award. The Bombay Stock Exchange and Nasscom Foundation's Business for Social Responsibility Awards 2007 Best Corporate Social Responsibility Practice Award. Outlook Money & NDTV Profit Best Bank Award in the Private sector category. The Asian Banker Excellence in Retail Financial Services Awards Best Retail Bank in India. Asian Banker Managing Director Aditya Puri won the Leadership achievement Award for India. 2006 Business Today Best Bank in India. Forbes Magazine One of Asia Pacific's Best 50 companies. Business world Best listed Bank of India. The Asset Magazine's Triple A Country Awards Best Domestic Bank. Asiamoney Awards Best Local Cash Management Bank in Large and Medium segments. Euromoney Awards "Best Bank" in India. 2005 Asiamoney Awards Best Domestic Commercial Bank Asiamoney Awards Best Cash Management Bank - India . The Asian Banker Excellence Retail Banking Risk Management Award in India. Hong Kong-based Finance Asia magazine Best Bank in India Economic Times Awards "Company of the Year" Award for Corporate Excellence. The Asset Triple A Country Awards Best Domestic Bank in India Region -

2005 The Business Today-KPMG Survey Best Local Cash Management Bank in India US$11-100m - 2005 The Business Today-KPMG Survey "Best Bank in India" for the third consecutive year in 2005. Economic Times - Avaya Global Connect Customer Responsiveness Awards "Most Customer Responsive Company Banking and Financial Services - 2005 2004 Asiamoney Awards Best Local Cash Management Bank in India US$11-100m Asiamoney Awards Best Local Cash Management Bank in India >US$501m Asiamoney Awards Best Local Cash Management Bank in India 1989-2004 (poll of polls) Asiamoney Awards Best Overall Domestic Trade Finance Services in India - 2004 Asiamoney Awards Most Improved company for Best Management Practices in India - 2004 Business World One of India's Most Respected Companies - 2004 Forbes Global Best Under a Billion, 100 Best Smaller Size Enterprises in Asia/Pacific and Europe - 2004 Asian Banker Awards Operational Excellence in Retail Financial Services - 2004 The Asset Triple A Country Awards Best Domestic Bank in India - 2004 2003 Forbes Global Best Under a Billion, 200 Best Small Companies - 2003 The Asset Triple A Country Awards Best Domestic Bank in India -2003 BusinessWorld - The Business World Most Respected Company Awards One of India's Most Respected Companies The Asset magazine Best Cash Management Bank The Asset magazine Best Trade Finance Bank FE-Ernst & Young Best Banks Survey Best New Private Sector Bank - 2003 Outlook Money Best Bank in the Private Sector 2003 Business Today Best Bank in India -2003 NASSCOM & economictimes.com - IT Users Awards Best IT User in Banking -2003

 2002 Hong Kong-based Finance Asia magazine Best Local Bank - India Hong Kong-based Finance Asia magazine "Best Local Bank - India" Euromoney magazine "Best Bank in India Asiamoney magazine Commercial Bank in India 2002 2001 Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank - India Hong Kong-based Finance Asia magazine "Best Domestic Commercial Bank India Euromoney magazine "Best Bank in India Forbes Global Named in The 300 Best Small Companies one of the "20 for 2001" best FE-E&Y Best Banks small companies The Economic Times Awards for Corporate Excellence as the Emerging Company of the Year 2000 Hong Kong-based Finance Asia magazine Best Domestic Commercial Bank - India Hong Kong-based Finance Asia magazine "Best Domestic Commercial Bank India Euromoney magazine Best Domestic Bank Business India " India 's Best Bank" Forbes Global Named in The 300 Best Small Companies one of the "20 for 2001" best FE-E&Y Best Banks small companies MERGER HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29 The Boards of HDFC Bank and Centurion Bank of Punjab met on 25 February, 2008 and approved, subject to due diligence, the share swap ratio for the proposed merger of Centurion Bank of Punjab with HDFC Bank. The Scheme of Amalgamation envisages a share exchange ratio of one share of HDFC Bank for twenty nine shares of Centurion Bank of Punjab. The combined entity would have a nationwide network of 1,148 branches (the largest amongst private sector Banks) a strong deposit base of around Rs. 1,200 billion and net advances of around Rs. 850billion. The balance sheet size of the combined entity would be over Rs. 1,500 billion.

OBJECTIVES OF RESEARCH PROJECT:

 To study brand image of the bank.

PRODUCT SCOPE: Studying the increasing business scope of the bank. To study how the various products are positioned in the market. Corporate marketing of products. COLLECTION OF DATA: 1: Secondary Data: It was collected from internal sources. The secondary data was collected from news papers, magazines, management books,preserved information in the companys database and website of the company. RESEARCH LIMITATIONS: It was not possible to understand thoroughly about the different marketing aspects of theFinancial Consultant within 7 days. As stipend, money was not given it was difficult to continue the project work. CONCLUSIONS: HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting Sales Executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. . NEWS PAPERS Times of India Financial Express . WEBSITES www.hdfcbank.com www.google.com