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What if each client can get exactly the right model with the right color and all the options he or she wishes in a "reasonably short" delay? (Renault Speeds Up Delivery O.R. helps French automaker overhaul its supply chain from a built-to-inventory to a built-to-order perspective By Alain Nguyen). It seems to be a holistic goal for each automotive company, competing in an ever challenging global environment, under changing political circumstances and unpredictable natural conditions. However, some companies like Renault Nissan managed to face the global international crisis, through a recovery program based on a radical change in its supply chain. Overcoming the push-pull boundary, generated substantial cost savings by reducing car inventory levels, and shortening lead times so as to create customer value by selling a better profitable product mix. Such an ambitious strategy involved a huge speed-up of the whole planning process. The significant change that improved the supply chain of Renault-Nissan was the creation of the Global Supply Chain Department (DSCM) in 2008 which has leaded significant improvements in the production process. The DSCM implemented also several best practices in collaboration with core departments like Supply Chain Architecture, Purchasing, Manufacturing, Sales and Marketing and Quality, that accompanied the move from a built-to-capacity to a built-to-order company. In addition, the strategic Alliance between Renault and Nissan brought a unique competitive advantage, combining the Nissans know-how and reliability with Renaults design and cheaper streamlined supply chain, creating economies of scale by coordinated procurement and improvement as well as the use of common hubs for distribution networks. The significant decrease of number of platforms, the resources pooling and the geographical complementarity between both companies, provided the cash for Nissan to survive and the authority for Renault to insure compliance. This winwin strategy has brought positive outcomes to this synergy, and is expected to produce sustainable free cash flows to the Alliance over a high performing supply chain.
Table of contents
IIIIIIIVVVIIntroduction to the Supply Chain of Renault Nissan.4 A cross-cutting global function....4 Outstanding progress..5 Managing the crisis...5 The Renault Nissan Alliance....6 Conclusion.7
References...8
Moreover, the DSCM is responsible for optimization aspects related to sourcing such as transport costs, which can be mastered through collaboration with the Purchasing Department in choosing adequate suppliers, based on logistics efficiency. In addition, the DSCM tries hard to minimize inventory levels, by updating production forecasts based on weekly dialogues with the Sales and Marketing and Manufacturing Departments, before communicating either customer needs and agreed lead times to production sites. Finally, the Total Quality Management highlighted by the Quality Department commitment and the DSCM support, makes on time delivery as mandatory as quality compliance with Renault quality standards.
maintain inventory costs as low as possible. This safety program leaded to output cutting and short-time work. Taking into consideration, the drawbacks of this slowdown policy on Renault suppliers, a collaborative work with the Purchasing Department on the crisis-induced reduction in routine trade, aimed to involve Renault suppliers in the review of supply so as to overcome this critical situation. Nevertheless, thanks to government scrappage bonuses, the demand curve started to get rid of the recession, and output levels were monitored by the DSCM so as to match the current customer orders. The DSCM certainly did well during the crisis, and improved the Groups overall performance through its lean manufacturing best practices, however, perpetual stock optimization is a holistic concept of the DSCMs strategy and may encounter strong boundaries generated by the Global uncertainty. Therefore Renaults supply chain should reach another peak of effectiveness level, through focusing on other avenues for improvement such as Agi-Lean manufacturing and Strategic Alliances, in order to gain a competitive advantage.
logistics for Togliatti (AvtoVAZ). It deals with local suppliers in Russia, and complies with the Alliance stated objectives in terms of lead time, costs efficiency and quality standards, by implementing the Alliance Production Way standard at the Togliatti plant. Additionally, The Renault Nissan Purchasing Organisation (RNPO) initiated shared call for tender from Renault and Nissan on Logistics. For example, the Alliance realized savings up to 12% in 2009 on sea freight, compared to the corresponding expenditure of 2008. Finally, It seems certain that the Renault-Nissan Alliance remains confident to be a potential source of progress in the near future.
VI- Conclusion
The Renault - Nissan productivity like all automotive companies, is very sensitive to economic environment, political changes and natural disasters which can drastically disorder their worldwide supply chain. The strategy of freeing up cash flow leaded by Renault since 2009, was based on setting up a highly efficient and flexible supply chain. Thus, Renault has kept its promise to guarantee its same levels of product availability, while drastically cleaning its redundant safety inventory. Value Chain analysis for Renault Nissan
Firm infrastructure: Combined administration Human resource management: Change for good Technological development: Developing Product Together Procurement: Huge savings from Nissans supply chain Inbound Logistics Operations Outbound Logistics Marketing & Sales Services Margin Margin
Common hubs
Marketed separately
According to this analysis, the Alliance supply chain is considered as a key competitive advantage, differentiating Renault-Nissan against automotive competitors, in a challenging economic environment filled with global uncertainty.
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References : www.renault.com Dossier de presse du 4 novembre 2010 LA SUPPLY CHAIN : UN ENJEU MAJEUR POUR LA PERFORMANCE DE RENAULT .
http://www.strategieslogistique.com/renault-baisse-ses-couts,3261
http://www.wk-transport-logistique.fr/actualites/detail/34790/l-alliance-renaut-nissan boostee-par-la-supply-chain.html
Building cars to customer order what does it mean for Inbound Logistics Operations?
Joe Miemczyk, Matthias Holweg.Journal of Business Logistics. Oak Brook: 2004.Vol.25, Iss. 2; pg. 171, 27 pgs. Umais Shafqat Global business: End of module assignment (scope of Renault Nissan Alliance). Renault case study No time to spare, Renault relies on JDA for Cost-Effective Overnight Fulfillment.
Renault Speeds Up Delivery. O.R. helps French automaker overhaul its supply chain from a built-to-inventory to a built-to-order perspective By Alain Nguyen. Barloworld Supply Chain Software (SCS) helps to minimise cost and reduce carbon footprint, with CAST software.
http://barloworldscs.com/home/news-events/news-archive/barloworld-supply-chainsoftware-helps-optimise-renault%E2%80%99s-environmental-plans.aspx
The Automobile Industry in Japan and Germany -Strategic Challenges and New Perspectives in the Age of Globalization Symposium, Tokyo 12 October 2004. Renault-Nissan and DaimlerChrysler, What are the Lessons to be learned?
Markus Pudelko University of Edinburgh Management School.