The Persimmon Studios in Mabolo, Cebu City, Philippines

For Inquiries and Reservation: Contact Person: Clifford Enoc +63 905.3704.724 (Globe) +63 922.3979.457 (Sun) +1 818.5314.
379 (USA/CANADA)
cliffordx@gmail.com
Presentation Content
Overview Location Value Proposition Project Concept Project Details * Selling Touch Points Target Market Pricing Strategy *Competitive Landscape Milestones *Investment opportunities
*Project
For Inquiries and Reservation: Contact Person: Clifford Enoc +63 905.3704.724 (Globe) +63 922.3979.457 (Sun) +1 818.5314.379 (USA/CANADA)
cliffordx@gmail.com
cliffordx@gmail.com
is a centrally located urban village with residential and commercial spaces integrated into one. plus Offering combineable fully furnished studio units for a hassle free move-in that is priced affordably making it easy to own.
Project overview
Land Area (TP3) Project Type Location Number of Building Number of Floors Units per Floor Total Number of Units Typical Unit -
4,434 sqm cliffordx@gmail.com Mid-rise Condominium MJ Cuenco Ave., Mabolo, Cebu City 1 16 44 632 units Mix: All studio, combinable *18.69 sq m *24.50 sq m
Number of Parking - 62 Architectural Theme: - Asian Contemporary
Location
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Close proximity to Cebu Business District 30-minute drive to Cebu International Airport Minutes away from Major schools, universities, commercial centers, hospitals
Project Site
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Site Development Plan
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Site Lay Out
cliffordx@gmail.com
The Persimmon Studios
SCHEMATICS DESIGN - Perspective
Building Features
Shear Wall Technology Columns & Beams from GF to 7th Floor Shear Wall from 8th Floor up
Convenience 4 service Elevators Clubhouse with Gym & Game room Amenity floor w/ Kiddie & Adult pool Function Rooms at the Amenity Floor
Eco-driven Green deck on selected floors Landscaped garden Natural light provision & ventilation
cliffordx@gmail.com
Section View
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AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
AVAILABLE UNITS
cliffordx@gmail.com
AVAILABLE - COMBINABLE UNITS
cliffordx@gmail.com
AVAILABLE UNITS
cliffordx@gmail.com
AVAILABLE - COMBINABLE UNITS
cliffordx@gmail.com
For Inquiries and Reservation: Contact Person: Clifford Enoc +63 905.3704.724 (Globe) Typical Unit Features +63 922.3979.457 (Sun) +1 818.5314.379 (USA/CANADA)
Provisions Kitchen exhaust system T&B exhaust fan Telephone and Cable provision Furniture and appliances 7cu Refrigerator 32 Flat Screen TV Electric Stove with Range hood 1.5 HP Window Type AC unit T&B fixtures Single/ Double Bed Dining & Living Set Wardrobe Cabinet Kitchen Counter with over & base cabinets
cliffordx@gmail.com
Typical Unit Lay Out 18.69 sq m
cliffordx@gmail.com
cliffordx@gmail.com
Unique Selling Proposition

Fully Furnished Units
Professionally designed units
Product Benefit
Hassle Free Move - in
Furniture & appliances that fit just right Good brands
Affordable
Easy to Own
Non-Vat TCP/ Manageable Packaged Price Downgrade to Finished Unit only
Low Monthly Amortization
Combineable Units
Selling Touchpoints
Fully Furnished
Hassle Free Move In
Combinable
cliffordx@gmail.com
Target Market - Primary

INVESTOR MARKET
With a certain percentage of disposable income (AAA 90k up, AB 40-90k, C1 18-40k) Builds a pool of assets Values fast return on investment Requirement: Asset value appreciation & reputation of brand
Business Owners
Big to medium/small scale business owners, old rich families, entrepreneurs
The Working Class Investor

Established business professionals (doctor, lawyer, engineer, architect) top to senior executives, civil servants at executive level, members of country clubs
Balikbayans
Philippine nationals with permanent residency abroad, with a desire to come home for leisure/vacation
Target Market Secondary

THE END-USER MARKET
Value for money For personal use, seeking to fulfill the need of finally owning an address in Metro Cebu Values convenience less the hassle of setting up a place to live in
Regional Market
Students & young professionals from VisMin area studying/working in Cebu, with preference for immediate and hassle-free move in
The Working Class End Users

Busy young professionals who wants a lock and leave lifestyle, having the desire for convenience from the point of buying, moving and living in
OFWS & Seafarers

Accomplished professionals who are planning to come home for a vacation/for retirement, looking for a place to stay anytime, needs assistance in making his/her place readily available to live-in
Pricing Scheme
cliffordx@gmail.com
a) 15% DP over 36 months b) 20% DP over 36 months
Flexible Payment Terms
c) 30% DP 10% spot, 15% over 36 mos a) Spot - 15% Discount
* Parking - Php 752k (with VAT)
To capitalize on the rental potential of TP 1&2 Studio units P20-25k/ month (investors)
Contact Person: Clifford Enoc +63 905.3704.724 (Globe) +63 922.3979.457 (Sun) +1 818.5314.379 (USA/CANADA)
cliffordx@gmail.com
6/7/2012
Presentation Template
Contact Person: Clifford Enoc +63 905.3704.724 (Globe) +63 922.3979.457 (Sun) +1 818.5314.379 (USA/CANADA)
cliffordx@gmail.com
6/7/2012
cliffordx@gmail.com
6/7/2012
Project Milestones
Start of Building Construction 3rd Quarter 2013 Target Completion LOI Acceptance Pre-selling Period Model Unit Availability Presscon Launch Week - 3rd Quarter 2015 - May 28, 2012 - June 2012 to June 2013 - June 20, 2012 - June 21, 2012 - June 25-29
cliffordx@gmail.com

The Persimmon Studios in Mabolo, Cebu City, Philippines

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For Inquiries and Reservation: Contact Person: Clifford Enoc +63 905.3704.724 (Globe) +63 922.3979.457 (Sun) +1 818.5314.

Number of Parking - 62 Architectural Theme: - Asian Contemporary

Site Development Plan

Site Lay Out

The Persimmon Studios

SCHEMATICS DESIGN - Perspective

AVAILABLE - COMBINABLE UNITS

AVAILABLE - COMBINABLE UNITS

Typical Unit Lay Out 18.69 sq m

Typical Unit Lay Out 18.69 sq m

Typical Unit Lay Out 24.50 sq m

Typical Unit Lay Out 24.50 sq m

Unique Selling Proposition

Low Monthly Amortization

Hassle Free Move In

Target Market - Primary

The Working Class Investor

Target Market Secondary

The Working Class End Users

OFWS & Seafarers

a) 15% DP over 36 months b) 20% DP over 36 months

Flexible Payment Terms

c) 30% DP 10% spot, 15% over 36 mos a) Spot - 15% Discount

* Parking - Php 752k (with VAT)

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