Commercialization in the context of sport is an association between sports organizers, with businesses or other commercial enterprise, which aims

to make a profit on both sides. Principle, first and foremost, this commercialization is an association, a voluntary and deliberate actions by both sides. This, is a consensual relationship, so that no one has felt forced. The rules of this association, it is agreed by both parties and must satisfy both. Secondly, this relationship is not a social nature, but rather "commercial". That is, the donor must obtain the benefits of a balanced budget and participation in sports activities. Business organizations will benefit, for those who have invested capital or shares in the business. So, business managers can not freely use the financial field that has nothing to do with the progress of the business that they manage, and always seek feedback from any use of unused resources. The sport has a lot of business value. This causes a lot of business area can be prepared for investors who want to invest money through sports. They want to do it because they believe that the investment will be profitable. The sport can not depend entirely on the government, for all his needs. If that happens, the sport must compete with other government sectors, in order to obtain funding. At the government's finances are limited, then the government will use the "accountability", as the standard in regulating the expenditure on each organization financed. Competition for funding support will be very difficult, with the government's financial condition is limited. Meanwhile, many other fields such as education, health, poverty reduction needed more support. In addition, exercise can not rely on the donations free of charge as a financial supporter. This is almost certainly not be sufficient in sustaining the infrastructure costs and to fund the organization's performance improvement and sporting achievement. Therefore, sports organizations should look for other alternatives in financing. This is probably the world working together with business and other commercial areas. Terms of commercialization, is popularly used in the connotation of "evil" is

something to be avoided, and contrary to the spirit of sport. As with other things, it is important to understand the meaning of the term commercialization. A person will not be able to understand the issues / conditions that develop, if he does not understand the basic concept. Commercialization in the context of sport is an association between sports organizers, with businesses or other commercial enterprise, which aims to make a profit on both sides.

Commercialization in sport in our country, still a rare thing. This does not mean that can not be implemented. From now on, sports organizations have to change the mission and vision, about the financing of sport originally from the government to switch to non-governmental or private sector. Sports funding should involve the public, while providing the opportunity to create public awareness and responsibility in the value of sports for the progress and status in the eyes of the international world. The author has the confidence, the business world will take part in sports activities as this will benefit businesses as well as a sense of responsibility in promoting sporting achievements for the glory of the nation and the state