Professional Documents
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CONTACT Teresa Horscroft, Eureka Communications Telephone: +44 (0)1420 564346 Email: Teresa@eurekacomms.co.uk
EDITORS NOTES
About the Global Perspectives Report
Global Perspectives is a unique in-depth analysis of ten of the worlds major markets: Great Britain, Germany, USA, China, India, Brazil, Mexico, South Africa, Egypt and Turkey. Available as a global overview or a bespoke market report, Global Perspectives uses TGI (Target Group Index) data to develop a wealth of consumer insights based, among others, on demographics, purchase behaviour and attitudes. Fieldwork and sample size for Global Perspectives Report:
In total: 449,000 respondents In 2011: 234,000 respondents Fieldwork from Feb 10 Oct 11 In 2007: 215,000 respondents Fieldwork from Oct 05 Nov 07
APPENDIX Source of all charts: Kantar Media TGI Chart 1 Happiness Matrix Consumers in the West tend to be both more happy with their current standard of living and more optimistic for the future, relative to their counterparts in less affluent but faster growing markets
Chart 2 Money is the best measure of success For those in the emerging markets money is a key indicator of success, but in the West it is far less likely to be considered as such
Chart 3 Career or Family The willingness to sacrifice family time for the purpose of career ambition is far stronger in the emerging markets