CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

Assessment Written Exam

Student ID: Date: Time: Student Name Duration of exam: Assessor Name Two (2) Hours

Instructions to student Answer all of the questions in the answer sheets provided. You must clearly write your name and student number in the space provided on each answer sheet. You are allowed 5 minutes reading time and 2 hours to complete all of the 15 questions. You are not allowed to leave the classroom early. At the end of the assessment, you must hand in this question paper and your answer sheet/s to your trainer/assessor. In order to gain a satisfactory result in this assessment, you must attempt all questions in this paper and correctly answer all ten (10) questions in part A and three (3) out of the five (5) questions in part B.

Date: 02/08/2010

Page 1 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

Before you begin answering the questions, please read the instructions on the previous page. PART A 10 questions 1. Marketing is selling. What do you think about this statement?

2. Recently, a senior executive at a telecommunications company was overheard remarking to a Product Manager we dont have a USP critically evaluate this statement.

3. What are the internal and external marketing environments?

Date: 02/08/2010

Page 2 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

4. Identify the three generic strategic options available to an organisation that wish to achieve an SCA. Briefly define each of them.

5. What is a SWOT analysis?

Date: 02/08/2010

Page 3 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

6. What is the Marketing Mix

7. Identify four (4) elements of the promotional mix.

8. describe the five (5) sections in a marketing plan

Date: 02/08/2010

Page 4 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

9. Distinguish between Marketing Goals and objectives and financial objectives by providing two (2) examples of each.

10. Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." - Sir Richard Branson, CEO Virgin. Discuss this statement by Sir Branson in the context of developing a Marketing strategy.

Date: 02/08/2010

Page 5 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

PART B 5 questions

11. Identify four (4) examples of marketing strategies. Give an example of a tactic that may be used for each one.

12. What is an SCA?

13. What is the product life cycle. Use a diagram to describe the life cycle concept.

Date: 02/08/2010

Page 6 of 7

CRICOS PROVIDER CODE 02875K

SYDNEY TECHNICAL INSTITUTE Advanced Diploma Of Management BSB60407

Unit of Competence:

CRICOS COURSE CODE 072054A

NTIS 91344

BSBMKG609A Develop A Marketing Plan

Form 205 Assessment C: Written Exam

14. What is the role of a Product Manager in the development of a Marketing Plan?

15. A business can only be a leader Discuss.

Date: 02/08/2010

Page 7 of 7